Women get hit harder than men when it comes to age discrimination. Mika Brzezinski and Ginny Brzezinski discuss age bias and the challenges women encounter. They call for a change in narrative and to reimagine the possibilities of mid- to late-career reinvention.
Source: LinkedIn, January 10, 2020. Link. Ageism and particularly gendered ageism may be illegal, but it is hard to prove and, unfortunately, a fact of life. Older workers are more vulnerable to job loss in the first place and employers are often reluctant to hire older workers. They consider their salaries too expensive or believe they will cost more in health benefits.
Also see: Don’t underestimate the market power of the 50+ crowd, Harvard Business Review, January 9, 2020. Link. People over 50 are responsible for more than half of consumer spending in the United States. The dichotomy between the buying power of older Americans and the scant attention they get from marketers is a problem.
Marketers should recognize that today’s older consumers “are focused on anti-aging and breaking the mold of what 50 looks like.” – Marketing to the Generations Study < link >
INSIGHTS: Some of the resident paradigms are illogical when considering employee churn rates today.