Veterinarian shortages in the workforce and animal owner access to veterinary care will remain significant issues in coming years. Mark Cushing, JD, shares new and encouraging initiatives and experiments underway to solve access to care at a fundamental level beyond the plethora of call-to-action slogans. Cushing shares survey results from APG/O’Hara that indicate upgrading … [Read more...]
Client trust, human-animal bond and meeting client concerns
The last article in a three-part series from Wendy Hauser, DVM, pulls together the challenges veterinary teams face when dealing with clients’ expectations and paradigms. Twenty four percent of dog owners and 35 percent of cat owners don’t seek regular health care for their pets according to the AVMA. The primary reasons were the expense and the lack of the perceived value … [Read more...]
10 veterinary trends worthy of attention
Bob Lester, DVM, shares trends in the veterinary profession he is watching. He outlines 10 of the galvanizing issues facing veterinary medicine: The workforce shortage The rise of the connected pet Regulatory The bond Veterinary education Consolidation Work-Life Segmentation Preventive care Team health care delivery Source: Today’s Veterinary … [Read more...]
Improving the narrative on pet food
Pet food is deeply personal for many cat and dog owners and their choices are compounded by the explosion of choices. Raw, organic, fresh, frozen and nearly any other human food trend you can imagine make pet food choices challenging. Ernie Ward DVM, CVFT, says, “to successfully educate and avoid offending clients, veterinary professionals need to have a communication strategy, … [Read more...]
Engaging veterinary technicians improves practice success
Unless you’ve been hiding, the industry buzz about using veterinary technicians better is familiar. Having credentialed veterinary technicians on veterinary teams with the skills needed is a critical part of building an efficient practice. However, efficiency only comes when those skills are used effectively. The AVMA continues to promote and support increased involvement … [Read more...]
Catering to clients – incorporate elements of concierge medicine
Wendy Hauser, DVM, believes any veterinary practice can implement key elements of concierge medicine. She references a fall 2021 Packaged Facts report which found high demand for concierge veterinary care resembling similar care in human medicine. The concierge approach allows physicians to limit their patient numbers and offer exclusive services in exchange for an annual … [Read more...]
Tear down the walls
Highlighting facts that as many as half of U.S. pets won’t visit a veterinary practice this year, Bob Lester, DVM, says the veterinary profession risks becoming a service available only to wealthy animal owners. He shares a list of 15 current or near-future models that would help more families and their animals benefit from veterinary care. A spectrum of care approach might … [Read more...]
Move forward by going back
The adage “two steps forward one step back” fits the theme of DVM Wendy Hauser’s article about creating and improving a culture of preventive care. The Covid-19 pandemic and new pet demands put some veterinary teams into a Dragnet-like “just the facts ma’am” triage mode. This created significant variability in how preventive care was discussed, if at all. Many veterinary … [Read more...]
Mentorships help professional and personal advancement with mutual benefits
Mentorship is a two-way street and both parties find growth and value in the relationships that form. Wendy Hauser, DVM, and Heather Kvito-White, DVM, DACVIM, share highlights from their mentorship journey. The mentee gains invaluable insight, and the mentor gets joy from helping another person succeed.” Source: Today’s Veterinary Business, June 2021. Link. INSIGHTS: Note … [Read more...]
CIRDC. Does a new name make it easier?
Opinion Two excellent articles are included as Canine Infectious Respiratory Disease Complex sources for this post. Adjusting the nomenclature to represent a variety of cofactors is logical scientifically and diagnostically. Pragmatically, though, many of the known CIRDC pathogens are NOT included in core vaccines, including two well recognized pathogens: Canine … [Read more...]
Preventive care paradox
Recognizing and reinforcing behavior that results in the absence of disease is difficult, especially in a veterinary healthcare system built to respond to disease states versus reinforcing a state of health, according to Bob Lester, DVM. It is a challenge for a reacting-and-repairing versus preventing-and-preparing way of working Lester describes the future benefits as … [Read more...]
Telemedicine is as old as the telephone. Getting paid IS NEW!
Opinion We’re referencing four complementary sources in this post. Virtual veterinary care is advancing at warp speed. Still, some veterinary clinics struggle with moving from a courtesy service approach to charging for telemedicine services as clients embrace the convenience. Creating clear boundaries between “courtesy services” and what is considered a "paid service" is … [Read more...]
Refocus: 6 growing issues
The first trimester of 2021 is now behind us. Our industry continues to feel more complicated and changing at break-neck speed. In December 2020, Karen E. Felsted, DVM, CPA, MS, CVPM, CVA, and Peter Weinstein, DVM, MBA, reviewed Pew Research Center’s “Future Directions for Veterinary Medicine” (1989), and KPMG’s “The Current and Future Market for Veterinarians and Veterinary … [Read more...]
Beyond wellness plans, bundling can work
Wendy Hauser, DVM, and Lucas Pantaleon, DVM, MS, DACVIM, MBA, tackle the challenge of chronic illnesses that frequently fall outside of wellness plan coverage. The authors position bundling beginning with common bundles already in place in veterinary practices. By leveraging bundling, treatment packages offer four major advantages: Bundling helps clients understand the … [Read more...]
Worth a Glance – April 1, 2021
Where veterinary medicine is (likely) headed over the next decade Source: Today’s Veterinary Business, February 2021. Link. Douglas G. Aspros, DVM, highlights four things he thinks are in the future. Some are driven by technology and others are systems-based. As always, changes in social perspectives and values will be key. Podcast: … [Read more...]
Veterinary resource library supports pet health insurance discussions
Complimentary Content – Part 4 of February 2021 series Data featured in this month’s posts about research conducted by Dr. Wendy Hauser’s team are compelling and indicate potential benefits for insured pets, pet owners, veterinary team members and practices. <Link>. The results also indicate the need for a strategic approach to comfortably include pet health insurance … [Read more...]
Revenue growth, merit bonuses are alternatives to production-based pay in veterinary medicine
In 2018, Wendy Hauser, DVM, and Joy Fuhrman, DVM, MBA, CPA, challenged the historic production-based compensation for DVMs. This discussion remains timely with the growing demand for veterinary care, increasing use of telemedicine and practices struggling to fill staff positions in the face of the pandemic. The antidote for production-based pay is this: a hybrid program of … [Read more...]
Bricks and clicks; veterinary technology comes of age
Nearly a year before the onslaught of the Covid era, Bob Lester, DVM, wrote, “We are moving from bricks to clicks. Consumers are insisting, and we had better listen.” Quoting Abraham Lincoln, he advocated adopting emerging technologies sooner than later. Source: Today’s Veterinary Business, February 2019. Link. Bricks have and will continue to serve a purpose, but bricks … [Read more...]
Labor union comes to private veterinary hospitals
A new labor contract covering 100 employees in a Vancouver, Washington, veterinary clinic is the first of its kind. One employee anticipates the labor contract will provide veterinary workers with protections, wage equality and establish a foothold for continued improvements in working conditions. The contract calls for: Base pay minimums. Differential pay for overnight … [Read more...]
P.U.R.R. your way to optimal patient flow
When you are hell-bent on surviving considerable changes to how to do life, your business and meet client expectations, customer experience planning and mapping may not be a high priority. Now as the world attempts to reopen and live with Covid-19 risks, planning patient flow is an important part of progress. Claire Pickens, CVPM, SHRM-CP, CSSGB, looks at patient flow … [Read more...]
4 tips for marketing to millennial pet parents
Ongoing studies demonstrate some millennials distrust advertising. MWI Animal Health shares four ways animal health pros can reach this group of potential or current clients. Build meaningful relationships Meet millennials where they are with high-tech communications Establish a strong social media presence Keep the conversation going Source: MWI Animal Health, … [Read more...]
Commitment versus compliance in practice cultures
The discussion of practice culture applies to corporate practice, private practice and various industry business units. Bob Lester, DVM, is uniquely qualified to discuss the passion of commitment versus managing and dictating for compliance. He identifies the absence of trust as a barrier to achieving a commitment culture which maximizes potential. Source: Today’s … [Read more...]
Subscription wellness plans: a long-term answer?
Bob Lester, DVM, shares his experiences and perspectives on subscription wellness plans. Subscription preventive care plans are not discount or loyalty programs. They are not pet insurance. Instead, they are a fundamental way of approaching veterinary practice. They empower clients and the veterinary team with a laser focus on delivering preventive care so that pets can live … [Read more...]
Renewal and recovery after Covid-19 (podcast)
Industry consultants Peter Weinstein, DVM, MBA, and Karen Felstad, DVM, CPA, MS, CVPM, CVA, discuss the tectonic shifts the veterinary profession is going through. They explore what the profession is learning, what habits should remain broken and which replacements should become entrenched in the daily routines of veterinary practices. They cover nine areas : … [Read more...]
Identify and recapture missed charges
Like a poorly tuned automobile, veterinary clinics lose revenue because services and items never get billed. There is no change in costs, rather a reduction in revenue and margin. 17 percent of lab tests do not get billed (AAHA) 5 to 10 percent of all charges are not billed (source unknown) Missed billings have consequences A hospital grossing $2 million could … [Read more...]
Pet insurance, wellness plans are win, win, win
Research findings led to AVMA changing its policy on pet insurance from neutral to advocacy. Metrics from studies support a more assertive position in practices, economic benefits for clients and of course improved health care for pets: Insured dog owners spent $216 per year more than uninsured owners (MSU findings) Insured dog owners spent 29 percent more, insured cat … [Read more...]
Telemedicine is getting a big thumbs-up from veterinary practices
Today’s Veterinary Business asked people to talk about what they’re seeing and hearing as the United States deals with the COVID-19 pandemic. Some hospitals are putting remote consultations to greater use, meeting clients in parking lots and doubling down on cleaning and sanitizing. Source: Today’s Veterinary Business, March 2020. Link. Mia Cary, DVM. shared this. I’m seeing … [Read more...]
Train the whole team on dentistry, oral care
Midmark’s Danielle Heberle, CVT, VTSH (Dentistry), provides sound reasoning for total clinic team dentistry training in this SPARK video. She discusses the practice development opportunities as well as Midmark’s training services. Traditionally we have seen that the client care people get left out of the education process. It is sad considering how integral these staff members … [Read more...]
Talking money with animal owners (video option)
Veterinary team members frequently anticipate client objections to treatment recommendations before the conversation gets started, writes Wendy Hauser, DVM. She offers proactive recommendations to help handle money discussions, including team training. Source: Today’s Veterinary Business, February 2020. Link. A disconnect can arise between pet owners and veterinary teams … [Read more...]
Pet insurance remains polarizing for many
Addressing the fear and reluctance found in many veterinarians and staff members, Wendy Hauser, DVM, summarizes key elements of pet insurance. Pet insurance is property insurance, not an accident and health product. Veterinary teams are allowed to endorse the idea that pet health insurance is a helpful tool in helping the client provide care for their pets. Source: … [Read more...]