A common statement from DVMs and clinic staff members is, “I don’t want to be a salesperson.” Yet, if one’s actions contribute to or create a transaction, that is technically a sale, a transfer of money and often title in exchange for a product or service. David Brock reminds us that we can help them to open up and consider a change. Then we can help them learn and consider … [Read more...]
Opinion – Get truly curious about the customer
Customers recognize selective listening and when we aren’t asking the right questions or probing to understand what’s really happening and learning what it means to them personally or professionally, according to David Brock. They’re often looking look for our help but find us unwilling to take the time to understand their markets, their business, their strategies . . . their … [Read more...]