We asked AHD Editor Rick Purnell to consider challenges veterinary practices face locally and bring perspectives from his public relations career. He says trust remains the foundation of veterinary-client relationships and it likely begins before the first appointment.
Planned, long-term community outreach is more than a marketing tool. It reminds existing and prospective clients and the community in general of the value of the veterinary profession. Visibility builds trust before clients arrive.
Source: Rick Purnell, RPR Company, March 2026. Link. A steady cadence of engagement with a few well-planned touchpoints throughout the year can help the clinic maintain visibility without overwhelming the practice team.
Whether you serve livestock producers or urban pet owners, consistent community engagement builds trust and loyalty.”
INSIGHTS: Community outreach can become a source of pride for the entire veterinary team. Animal health pros who watch the National Geographic channel vet shows see this community involvement play out frequently. Our industry IS a people business.