Experts offer perspectives for veterinary practices from CATalyst Council report

The Fountain Report asked three experts to weigh in on implications for veterinary practices from the recent CATalyst Council white paper, “Puppocalypse, Kitten Craze, and the Expectations Reset <Link>. The report addresses the veterinary industry’s fifth consecutive year of declining visits and why that trend is likely to continue through the next decade.

Here are the highlights from the article:

• Growth will come from better utilization and innovation rather than from a nonexistent demographic turn. – Jon Ayers
• The strategic focus has shifted from asking, “When will visits recover?” to considering “What should we develop for the current population?”  – Natalie Marks
• Addressing these challenges requires looking beyond a care system traditionally built around dog-oriented processes and habits. – Craig Wallace

Source: Antelligence, LinkedIn, June 27, 2026. Link.