Commentary
Okay, so the photos are unrealistic. But, economic indicators suggest that now there is a likely opportunity for veterinary clinics to bring back clients’ pets that are past due for wellness checks, oral health procedures and vaccinations.
Consider the potential for a campaign to reach owners stretching their pets’ adherence timelines to return to the clinic.
- Vet Watch® reported positive revenue year to date through the week ending June 14 at +0.6% YTD net growth versus YTD 2024 for the ~3,000 reporting practices <Link>.
- CNN reported U.S. consumer sentiment surged in June, posting its biggest monthly gain since January 2024, as inflation fears eased and economic optimism improved. <Link>.
Source: Search results for: adherence, AHD Archives. Link.
Call to action ideas
- Every person on the practice team calls three “missing” clients per day to check up on their pets’ health and invite the owner to set an appointment for a wellness check or delayed procedure. Remember to ask about other pets in the home you may not have yet seen.
- Use local parasite and insect info <Link> to create a short message or video for social media or newsletters. Keep it short and simple, such as, “<Our clinic> is experiencing an increase in pets with ticks, flea bites and worms this month. Consider setting an appointment to bring your pet in for a checkup today. <add phone, contact info>.”
- Plan vaccine renewal days or evenings; dedicated times for clients to get their pets’ vaccines updated. Consider planning these as a local community vet association event where all clinics participate during the same time frame.
- Using the same urgency info from #2 above, engage with local media for articles or interviews.
Sometimes all you have to do is JUST ASK!” – Kirk Augustine
Related: When parasite prevention gets personal, DVM 360, June 9, 2025. Link. Take a few minutes to review this case study involving Innovetive Petcare clinics. They set a strategy, trained and modeled, then focused on executing . . . yielding excellent results.