Kellie Curry Raper shares numbers that reflect an overall increase in the proportion of bulls coming through feeder calf sales. She shares data showing that not castrating bull calves costs producers as much as $56/head on 500-pound animals. Raper also reminds us of research indicating multiple animal performance benefits linked to earlier castration* including shorter … [Read more...]
RESPONSIBLE pet imagery in marketing, advertising and outreach is important
The authors of this piece urge animal health pros to be vigilant in how we portray pets and their owners. They emphasize the need to do it in a positive and healthy environment. Using more responsible imagery to connect and engage with your pet-loving audience can go a long way toward influencing and changing behaviors for the better — improving safety and 'norms,' and helping … [Read more...]
A bad sample is worse than no sample
Sponsored Content According to Ohio State’s William (Bill) P. Weiss, PhD, “A bad sample is worse than no sample.” He was speaking about accuracy when analyzing feed, but he could have been referencing the collection of samples to be sent to diagnostic laboratories to identify pinkeye strains from cattle showing signs of it. Addison Laboratory’s Karlin Yaeger and I spoke … [Read more...]
Covetrus® adds next-generation, online prescription management solution to VetSuite
According to a recent Covetrus study, practices can double revenue and profitability by offering clients the convenience of in-clinic plus online pharmacies. This capability is important as consumers increasingly expect convenient ways to buy pet medicines and products. Covetrus vRxPro™ represents an evolution of the company’s current prescription management offering. It is … [Read more...]
Claws and effect: MARS research on global pet homelessness
Commercial Content Loïc Moutault, global president, MARS Petcare, shares discoveries from the State of Pet Homelessness Project which yielded common themes that may contribute to this problem. These include housing limitations, owners struggling with pet behavior, difficulties in accessing veterinary care and negative perceptions of strays. Keeping pets in homes is the … [Read more...]
ABC Intelligence launches next-generation market intelligence platform
ABC is introducing MarketGenus, a next-generation market intelligence platform into its VetGenus suite of products. MarketGenus matches products and services to patients that would benefit most from the product and service offerings is enabled by ABC’s proprietary DataGenus technology. Source: ABC Intelligence, March 25, 2024. Link. MarketGenus, can be used in the … [Read more...]
A majority of horse owners feel some sort of anxiety about horse expenditures
A Synchrony/Care Credit study published in April 2023 estimated the lifetime cost of horse ownership ranges from $300,000 to $924,000 <Link>. The lifetime costs of owning a horse can be four times higher than expected <Link> and calculating costs can be complicated. Pat Raia shared ways to budget and learn about the cost of owning a horse in August 2023 … [Read more...]
Ernie Ward, DVM, talks pet obesity and prevention
The increasing number of overweight and obese pets is far more complex than people offering too much table food and the effects on life quality, longevity and health. Ernie Ward, president of The Association for Pet Obesity Prevention, and Steve Dale, program host, discuss treating obesity as a disease, spay/neuter timing and the efforts addressing body conditioning. The … [Read more...]
New pet products earn top honors at Global Pet Expo
Global Pet Expo’s Best in Show awards were awarded across 13 product categories, including aquatic, bird, boutique, cat, dog, dog food/treats, natural, reptile, small animal, pet sustainability, pet tech innovation, point of purchase and the modern pet. Source: Pet Product News, March 2024. Link. … [Read more...]
1.9 million doses of NexGard® PLUS donated to animal shelters
The Boehringer Ingelheim Cares Foundation has partnered with Greater Good Charities to distribute the product to animal shelters in need. The NexGard® PLUS donation is expected to have a significant boost to protect shelter dogs from fleas and ticks, prevent heartworm disease, and treat and control roundworms and hookworms. Source: Boehringer Ingelheim Animal Health, March … [Read more...]
KC Animal Health Summit 2024 emerging company applications to CLOSE April 1
The 19th annual Summit is one of the only opportunities in the world for early-stage companies in the animal health and nutrition sectors to present their vision, business plan and technology to potential investors. Applications close on April 1st, 2024. Source: KC Animal Health Corridor, March 18, 2024. Link. To apply to present as an emerging company, visit the Animal … [Read more...]
Unraveling patterns of swine pathogen co-infections
Pig health is continually challenged and conditions vary from farm to farm. Multiple pathogens influence effective prevention strategies frustrating producers and veterinarians. To evaluate co-infections and their impact on farms and to better understand the consequences of pathogen challenges, a collaborative project of Iowa State University and Boehringer Ingelheim studied … [Read more...]
Overcoming the Stress Response Cascade to get more productive cows
Includes Commercial Content This article explains the results of stressors on cows and a trio of negative effects including reduced feed intake, development of leaky gut and systemic inflammation. It offers perspective on proactively using additives to reduce stress effects. Source: Feedstuffs, March 1, 2024. Link. With proper use, additives can be an effective and … [Read more...]
How big of a deal are student loans?
Includes Commercial References Student loan debt hovers over veterinary professionals and is an underlying element as new graduates come into the marketplace. CJ Burnett, CExP, proposes loan advisors need to deal with student loans as individualized and situational to help graduates manage them intentionally. Source: DVM360, February 29, 2024. Link. . . . student loans … [Read more...]
9 pet companies listed as fastest-growing U.S. private companies by region
Inc. magazine’s 2024 Regionals list honors the fastest-growing privately held U.S. companies by region over a two-year period which includes emerging veterinary hospitals, pet franchises, pet insurance and other product manufacturers. Source: Pet Product News, March 2024. Link. … [Read more...]
Are veterinarians obligated to discuss pet insurance? (podcast)
Alyssa Watson, DVM, and Beth Molleson, DVM, debate the role of the veterinary team when it comes to pet owner education and discuss if pet insurance is an obligation. Their consensus: Pet insurance is not an obligation. Educating pet owners on the lifetime costs of veterinary pet care is important. Source: Veterinary Breakroom, Clinician’s Brief. February 2024. … [Read more...]
Veterinarians launch pet treats and chews certification program
In an industry where pet owners seek the best for their furry companions, VetEvaluated aims to be a trusted authority, offering a rigorous certification process that involves expert evaluation by experienced veterinarians. Current certification is available for consumable pet treats and chews at this time. VetEvaluated Certification assessments cover: Digestibility … [Read more...]
Webinar to address cutaneous adverse food reactions
AAHA and Hills will offer a free CE webinar to update veterinary teams confronting skin issues from 6:00 p.m. to 7:00 p.m. MDT, March 14, 2024. Presenter Sara Hoff, DVM, MPH, Dip. ACVD, expects to cover novel proteins plus: Latest data on CAFR prevalence and risk factors Advanced diagnostic techniques for accurate identification Proven strategies for managing … [Read more...]
Reminder: Watch Mella Pet Care on Shark Tank Friday, March 1st
Mella Pet Care’s pitch to the sharks will air on @sharktankabc on Friday, March 1st. Tune in to @abcnetwork at 8:00 p.m. Eastern/7:00 p.m. Central to see if any sharks bite. Source: Mella Pet Care, Facebook. Link. … [Read more...]
Chatfields and Joseph J. Wakshlag, DVM, PhD, share updates on using hemp, CBD for pets
Commercial Content included It seems everyone is talking about hemp and CBD for pets and there are several considerations for veterinarians. Studies are showing CBD and CBDA can be helpful in certain conditions common to pets and potentially with livestock. Topics include pain, stress, anxiety, inflammation, itching plus dosing and quality issues with so many sources of … [Read more...]
Employee retention strategies for younger generations
Keeping employees engaged, productive and loyal is a challenge that’s becoming more difficult, particularly as more members of Gen-Z join the workplace. Dubbed as the "restless generation," Gen Z research shows as much as 50 percent are disengaged from their jobs, 40 percent want to leave within two years and 35 percent even say they would leave their current job without having … [Read more...]
Partnerships advancing Petco’s transition from transaction to engagement focus
Like it or not, pet owners seen by veterinary teams two or three times per year may visit a pet retailer a dozen or more times per year. Petco is tapping into the inherent emotion of the pet sector to create a sense of shared experience and loyalty in its customers, shares Nicole Silberstein. She shares a look at Petco’s strategies, partner alignments, services roster and … [Read more...]
Winter break? Not for parasites or control plans.
Commercial Content Some ectoparasitism slows in winter but parasites such as mites and lice prefer the cooler time of the year, writes Elanco’s David L. Prentice, DVM, MS. He reviews the five primary types of mites in cattle, two types of lice and offers tips for effective mitigation and control of mange and lice. Source: Progressive Dairy, January 19, 2024. … [Read more...]
Mesenchymal stem cell use helps promote recovery in suspensory injuries
Includes Commercial Content Seventy one percent of racehorses treated with MSCs returned to racing following treatment and rehabilitation according to the results of a re prospective study. Source: Paulick Report, February 19, 2024. Link. INSIGHTS: Platelet-rich plasma is used in regenerative medicine and often in conjunction with stem cell treatments <Link>. AHD … [Read more...]
Over-the-counter meds & pet poisoning perils
Renee Schmid, DVM, DABVT, DABT, joins Drs Jenifer and Jason Chatfield to discuss the often-overlooked dangers of common over-the-counter medications for pets. Pain medications like Advil, Tylenol, Aleve and aspirin top Dr. Schmid’s list of OTC medications that frequently cause issues for pets. Schmid notes that a high number of calls they receive at the Pet Poison Helpline … [Read more...]
How to retain employees during the great resignation and beyond. Earn CE.
Sponsor Content Recruiting and hiring are critical in the veterinary job market but so is the retention of current employees. Qualified candidates are scarce and to many, often seem non-existent. Stacy Pursell, CPC/CERS, presents ideas to keep current staff on board which stabilizes veterinary clinics’ ability to provide consistent levels of service. Source: ASPCA® Pet … [Read more...]
Cost of Care tools drive interest, conversations at VMX and WVC 2024
Veterinarians and technicians kept ASPCA® Pet Health Insurance field representatives busy at their booth during VMX 2024 and WVC 2024. Booth personnel sought to learn about the interactions veterinary staff have with pet owners about pet insurance from attendees. Those discussions exposed the values an informative cost of care tool provides when sharing ways to plan for the … [Read more...]
Creating a Fear Free toothbrushing experience for pets (video)
Fear Free specialists explain how pet owners can make the often stressful task of brushing their pet’s teeth into something Fear Free. The video is good to repost on social media, link in newsletters or use in exam rooms. Source: Fear Free Pets, YouTube. Link. (3:25) Sponsored Content. Dental wipes make oral care easy and convenient. MAXI/GUARD® family of oral care … [Read more...]
Unique Bridge Club Veterinary Virtual Care events slated for February 28th
Listen as a group of industry insiders shares data from more than two million data points gathered from more than half a million virtual care interactions. The virtual conversations will cover country specific data and address: The need for virtual veterinary care: Tackling access concerns Global insights: Virtual veterinary care data from the US, Canada, Europe … [Read more...]
If we don’t keep reminding, educating – WHO will?
Commentary The American Heartworm Society routinely provides images like these on X, Instagram and Facebook. The amount of likes and forwards of the posts does not reflect the number of followers, nor how many animal health pros there are. It’s our job to keep the educational efforts of AHS in front of pet owners. The posts are easy to forward and can be copied for all … [Read more...]