May is National Chip Your Pet Month and an excellent time to turn up attention to the benefits of placing microchips in pets. Once pets are chipped and registered in a national pet recovery database, services like the AAHA Universal Pet Microchip Lookup Tool < link > can reference the chip against hundreds of registries’ databases. Pets with microchips are up to 20 times … [Read more...]
Tech ad parody almost too real to believe it’s not real
We had to share this 'spoof' in light of the attention to cell phone overuse; a phone camera that looks up, so you can keep looking down. Too real for sure! In a new parody ad, designer Alex Cornell makes fun of our ever-increasing smartphone dependency, using the language of tech advertising so precisely that some viewers might not even realize it’s a parody. Source: Fast … [Read more...]
FCC warns, one ring robocall wave in progress again
Robocalls are annoying at minimum. You answer and it may take up to 30 seconds for a person to answer. Now the Federal Communications Commission has issued a warning about so-called one-ring robocalls, a scam that doesn’t require the receiver of the call to pick up the phone, but to call back. In April, Americans received 4.9 billion robocalls, or 163 million calls per day. . … [Read more...]
Be aware of accounts that eat your lunch
Randy MacLean explains distributors’ challenges of big accounts and the financial consequences of servicing them. It is a familiar story of top-line revenue versus cost-to-serve, fixed-cost conundrums that have long-been prevalent in animal health markets. It is also a situation common to livestock veterinary clinics and retailers that is exacerbated by ongoing consolidation … [Read more...]
Antibody versus antigen tests; let’s review
Mississippi State DVMs Claire L. Fellman and Todd Archer provide a brief introduction to immunodiagnostic tests, including immunofluorescence assays, ELISAs, immunohistochemistry and flow cytometry. The underlying principle of immunologic testing is antigen:antibody specificity. Source: Clinician’s Brief, May 2017. Link. Although antibodies can be used to detect antigens, … [Read more...]
Rubicon Scientific announces new president
Congratulations to Lionel Reilly, DVM, on his appointment as president of Rubicon Scientific < link >. The market for active pharmaceutical ingredients (API) is projected to reach $9,162 million by 2025. Rubicon is located in the KC Animal Health Corridor with offices in Sabetha, Kansas. Source: Rubicon Scientific, April 30, 2019. Link. Rubicon Scientific LLC is an … [Read more...]
Items of interest from JAVMA News
These items from the recent JAVMA News provide perspective for animal health pros: AVMA launches Axon, a new online CE platform < link >. This online learning platform provides a place for the entire veterinary team to access the AVMA's full library of digital learning, earn CE, and acquire skills for personal and professional development. The veterinary student … [Read more...]
Opinion – Adjust clinic visits to appeal to millennials
Architect Paul Gladyz offers thought-provoking ideas about how to adjust the veterinary visit to meet the experience-desiring millennials. As a father of millennials, his perspective is personal, as well as professional. Millennials want their experiences to work toward an enjoyable life. Source: Today’s Veterinary Business, April 2019. Link. The fact remains millenials are … [Read more...]
Measure social brand equity to know what clients are saying
You have worked to establish a social media presence, but how do you count its value? An article in Social Media Today suggests you monitor your brand equity and your brand’s perception among consumers using the ADPR measurement framework: Awareness: How powerful is your brand? Is the brand seen and generating awareness on social media? Desirability: Is your brand … [Read more...]
Sponsored Content – Rethinking the way veterinary medicine does retail (video)
Finance expert Fritz Wood talks about the challenges the veterinary industry faces when it comes to carrying and selling products, as well as why services such as Hills to Home are worth considering. Veterinarians can ill-afford to walk away or lose a third of their business Source: NAVC Spark, April 19, 2019. Link. . . . is this (inventory business) a business I really … [Read more...]
Manage your email inbox
Your computer or phone buzzes with another burst of emails. “You’ve got mail,” is no longer a welcome notification. Mary Squillace offers 10 ways to manage your email inbox, according to those who get 100 or more emails per day: Only keep emails requiring immediate action in your inbox Create a “waiting folder” for action-pending emails Make subfolders or labels your … [Read more...]
Managing persistently infected calves key to BVD prevention
It’s a story we have been told over and over. Yet, we still see BVD sneak into herds. One of the most common ways it spreads is with persistently infected (PI) calves. Chris Chase, DVM, says the biggest issue with BVD is in herds that haven’t been testing calves with an ear-notch program and where biosecurity is not great. Monitoring for BVD is very important because when the … [Read more...]
Parasite education? There’s an APP for that
The Companion Animal Parasite Council (CAPC) has designed an app to help strengthen skills in the microscopic identification of fecal parasites in veterinary clinic settings and for individual study. The Veterinary Internal Parasite Flash Card App < link > includes approximately 100 veterinary internal parasites found in dogs, cats, small mammals, reptiles and … [Read more...]
FDA now posting adverse event report data
More than 30 years of adverse event reports related to animal drugs and devices used in animals is now available online as part of the FDA’s commitment to increase transparency. Previously, this detailed level of data was only available via a Freedom of Information Act request. It is now electronically accessible and available for automated searching. < link > The FDA … [Read more...]
Stay sharp when your ability to focus declines
We live and work in an increasingly disruptive world. Research shows interruptions occur about every 12 minutes in the workplace and even more frequently in other settings. Authors Dr. Adam Gazzaley, a neuroscientist, and Dr. Larry Rosen, a psychologist, explain how our ability to pay attention works and what we can do to stay focused. Researchers say our ability to pay … [Read more...]
Assessments help you succeed. Get a free one before April 30.
Purpose Unlimited is offering a free assessment to AHD subscribers until April 30. Assessments can help you identify what you need to know about yourself in order to be more successful. When you understand your natural behavior style, what drives your behavior and your level of emotional intelligence, then you can learn how to capitalize on your strengths and overcome your … [Read more...]
Screen time has little impact on teen well-being
A new study casts doubt on the widely accepted notion that spending time online, gaming, or watching TV, especially before bedtime, can damage young people's mental health. Published in Psychological Science <link>, at least one of three studies included in the report normalized results for specific content affect. Perhaps we’ve been misled? Source: Science Daily, … [Read more...]
Rapid fertility evolution has beef bulls in demand on dairies
Corey Geiger explains why some dairy managers are using beef genetics in their dairy cow herds. Earlier use of heifers, sexed semen and improved pregnancy rates are part of the reasons for this shift in fertility strategies. This April, 4284 bulls were declared active by A.I. organizations . . . but only 1,074 of those bulls had milking daughters. Source: Hoard’s Dairyman, … [Read more...]
To engage or disengage: when issues become obstacles on social media (infographic)
Diane Martin discusses when and how to deal with bully-like behaviors on social media from persons whose comments indicate a lack of knowledge or understanding. She provides an infographic to help determine when it is acceptable for a brand or business to offer comment on social media and when it best to stay silent. Martin’s examples involve Ag and food supply examples. The … [Read more...]
New website vets dog breeders and rescue dogs for consumers searching for pets
The company, Good Dog <link>, aims to bring transparency and accountability to the process of getting a dog. The company is centralizing pet searching onto one platform where only responsible sources are included. Each breeder, shelter and rescue that is listed is vetted based on a set of standards created by Good Dog’s advisory board of leading veterinary and academic … [Read more...]
Movement and travel requirements for small animals presented in webinar
Valerie Ragan, DVM, recently presented on the current regulations around animal movement, what changes may be on the horizon and what animal health professionals can do to prepare. The webinar and Q and A are provided by GlobalVetLink. AAVSB RACE-approved CE credit is available following the webinar by taking the quiz. Source: GlobalVetLink, March 18, 2019. Link. Small … [Read more...]
Opinion – New TV program, Animal ER Live, demonstrates the complexity of veterinary care
The launch of Animal ER Live on Nat Geo WILD is a game-changer for animal owner perceptions of veterinary hospitals, veterinarians and veterinary staff members. Animal ER Live joins current family friendly veterinary programs featured on the network that include Secrets of the Zoo, Dr. K’s Exotic Animal ER, Dr. Oakley, Yukon Vet and the network’s number-1 series, The Incredible … [Read more...]
Rethinking telehealth programs (includes video)
While telehealth is considered new to animal health, the human health industry is rethinking the programs to improve adoption and provide patients with top-notch care. Plus, industry leaders hope to enable providers, physicians and nurses the power to deliver it effectively. The trends and metrics are compelling, as well as the changing focus on deliverables. Such trends … [Read more...]
Advancements improve long-term outcomes for navicular syndrome (includes video, fact sheets)
Navicular syndrome is an overly simple name for a complex condition that is most accurately described as podotrochlosis or podotrochleitis, says Tracy Turner, DVM. Veterinarians believe navicular is caused by mechanical stress and strain due to the constant pressure between the navicular bone and DDFT, which leads to the degeneration of those and other structures that make up … [Read more...]
Quiz: Test your brain tumor knowledge
Thanks to advanced imaging and diagnostics like MRI- and CT-guided biopsy, along with improved neurosurgical techniques, veterinarians are increasingly able to diagnose and treat brain tumors, writes Mark Troxel, DVM, DACVIM. Brain tumors are common in cats and dogs. Test your knowledge of meningiomas and other neurological lesions with this quiz. Source: Clinician’s … [Read more...]
Live streams show consumers modern pig farming
The National Pork Board and South Dakota State University (SDSU) are collaborating to show consumers how pigs are raised. Speakers who are part of the pork checkoff’s Operation Main Street can include a live-streaming video tour of the SDSU Swine Education and Research Center in presentations to civic groups, culinary, pre-vet students, chefs and others. Source: … [Read more...]
Opinion – Fix sales team forecasting woes
Bob Suh offers plenty of insight and recommendations for fixing a sales teams’ ability to forecast. In my experiences, forecasting is also an issue for veterinary clinics and retailers, second only to the lack of inventory management disciplines. The root causes of most inaccuracies are not faulty algorithms but all-too-human behavior, writes Suh. He identifies these five most … [Read more...]
Data breaches are inevitable – protect yourself
There are some simple ways to protect your personal data that can still be effective, say W. D. Salisbury and Rusty Baldwin. They involve changing how you think about your own information security: specifically, assuming you are a target and thinking defensively about how you can protect yourself. In terms of online data, the most important information to protect is … [Read more...]
Media literacy needed at home and the office
Sarah Gretter makes a solid case for teaching children to watch commercials with their eyes wide open. She backs up her reasoning with study results. Media literacy is being able analyze and evaluate the messages we see in different media platforms. . . . 80 percent of middle school students believed that web ads were real news stories. The same study found that more than 80 … [Read more...]
Don’t believe what China says about ASF
Betsy Freese, executive editor of Successful Farming, recently spent a week in China on a market study tour with U.S. farmers, swine and beef producers and other agricultural business people. She focuses on four points about African swine fever (AFS) shared, seven items a U.S.-based company she was not allowed to name stated and nine statements Chinese officials put … [Read more...]