Make the most of your business presence on Facebook. The site is evolving quickly. It now treats business pages as mini-websites. If you invest the time to understand the complexity of business pages, you can increase exposure and grow your business. This list can help keep owners and site managers on track. Source: Park Marketing Link. Facebook is the most popular search … [Read more...]
Commercial content from AAHA NEWStat
We captured recent commercially sponsored content below as featured in the newly reformatted AAHA NEWStat. Source: AAHA NEWStat. Link. Pet diabetes and the role of insulin pens, Merck Animal Health, 8/1/2019. Link. The evolution of pain management in pets brings better options for relief, CareCredit, 8/1/2019. Link. Pet owner compliance a barrier to heartworm … [Read more...]
IPPC report does not say, “eat less meat” (includes video)
Recent media buzz (see second source below) claimed the newest Intergovernmental Panel for Climate Change (IPPC) suggested consumers eat less meat in order to curb climate change. The report < link > focused on land use and land use change, it didn’t tell consumers to eat less meat. Frank Mitloehner, UC Davis, says by focusing on eating less meat, consumers are being … [Read more...]
Today is Check the Chip Day!
To remind pet owners to have their pets microchipped and to keep registration information up to date, AVMA and the American Animal Hospital Association (AAHA) created “Check the Chip Day.” Heather Loenser, DVM, shared these top reasons to microchip pets: • You’ll improve your chance of being reunited with your pet • It’s quick • It’s inexpensive • It helps provide proof of … [Read more...]
New technology holds promise for monitoring sows
Advancements in technologies are sometimes blamed for taking jobs. But in the U.S. swine market, monitoring sow health prior to farrowing is a 24/7 business that often doesn’t get done. Now, new technologies in precision livestock farming may help by monitoring sows’ individual behavior. Source: National Hog Farmer, August 6, 2019. Link. Technology in the farrowing room will … [Read more...]
Zoetis, CSU launch Incubator Research Lab targeting biotherapeutics for cattle
Zoetis and Colorado State University have agreed to establish a research lab that will be used to help develop alternatiives to antibiotics for food-producing animals. Ray Goodrich, professor and executive director of the Infectious Disease Research Center says, “Our agreement with Zoetis represents the beginning of an era of collaboration, cooperation and innovation between … [Read more...]
Differing views create Lyme wars
Endemic or not in any geography is no longer easy to define. It seems the medical community is at odds with its approach to diagnosis and treatment. Parallel to the human discussion is the ongoing debate about vaccinating dogs. These two articles are helpful resources for making decisions about Lyme prevention, treatment as well as addressing animal owner questions. One thing … [Read more...]
Boehringer Ingelheim introduces BVDVTracker.com
Bovine viral diarrhea virus (BVDV) is an ongoing challenge facing the cattle industry. The virus often goes undiagnosed and the consequences are severe. To help producers address the challenges BI launched BVDVTracker.com. The website’s mission is to support veterinarians, producers and industry professionals in the control of BVDV. Source: Drovers, July 16, 2019. Link. … [Read more...]
China approves use of Thermo Fisher Scientific’s African swine fever diagnostic workflow
China has approved Thermo Fisher Scientific’s PCR-based workflow to detect, monitor and help limit the spread of African swine fever (ASF). PCR is the preferred ASF testing method there. It allows for earlier detection of the virus compared to other diagnostic methods. The Thermo Fisher ASF workflow passed stringent validation protocol carried out by China’s Ministry of … [Read more...]
Gen Z decoded
Leah Halverson, owner of Ten Acre Marketing, offers one of the more succinct descriptions of a Gen Zer in her latest blog entry. By living the power of her 14-year-old niece who DoorDashed a Wendy’s lemonade “because I wanted one,” Halverson’s astonishment and realization of the gutsiness of Gen Z offers a wakeup call to any of us serving this market segment. Source: 11th … [Read more...]
Teach new technology to older employees
Older workers shouldn’t be dismissed because they lack tech savvy. They need to be educated to become tech savvy which allows them to simultaneously exploit the knowledge of experiences and new skills. Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.” Nick Candito Source: Entrepreneur, July 12, … [Read more...]
Activity monitors pay on dairy operation
Using neck collar activity monitors to measure individual cows’ activity plus rumination has paid for Hardscrabble Dairy in Wisconsin. Instead of blanket health or reproductive protocols for all cows, producers can treat and breed each cow at the best time for it. Dairies can find considerable savings in health costs and labor with payback in less than 24 months. Source: … [Read more...]
CRISPR may add more humaneness to the livestock industry
Alison Van Eenennaam’s research may revolutionize how we select for preferable traits of livestock. The University of California – Davis animal scientist is using the gene editing process known as CRISPR < link > for a series of experiments, including helping cows deliver more male offspring. She sees her research as making changes in animals faster than producers can. … [Read more...]
Assessing fat in colostrum
Kudos to the lab researchers who are digging into all the benefits of colostrum instead of just valuing colostrum by the level of colostral immunoglobulins. By studying herd data and a small test group they have concluded that fat, not protein, represents the primary energy source the cow packages into colostrum for the calf. The term fat broadly encompasses related compounds … [Read more...]
USDA scientists, researchers reveal 320 new inventions in 2018
Agriculture Secretary Sonny Perdue recently discussed the latest Technology Transfer Report <Link >. He reported 320 new inventions from USDA laboratories in fiscal 2018, along with 471 licenses, 120 patent applications and 67 actual patents. Feedstuffs’ Jacqui Fatka shares the new developments and the potential economic impact. Source: Feedstuffs, July 3, 2019. Link. … [Read more...]
Oxygen delivered to dogs via face masks effective
Researchers enrolled 20 health dogs of mixed sex and breed in a randomized crossover study to compare face-mask oxygen supplementation to flow-by oxygen supplementation. The latter proved more effective. Source: Taylor & Francis Online/New Zealand Veterinary Journal, Volume 67, 2019. Link. “Oxygen supplementation delivered using a face mask was more effective at … [Read more...]
8 tips to expand your reach with Instagram
With the rising use of Stories on Facebook and Instagram, these tips about how to create effective Instagram Stories and Stories ads may help hone your strategy for the greatest return. Facebook reports, “1 in 2 people surveyed say they have visited a website, and 31% have gone to a story to buy a product/service as a result of seeing it first in Stories. This is good reasoning … [Read more...]
Opinion – Human infection control. Progress worth watching and applying.
The need for increased infection control in animal clinics is equally as important as it is in human hospitals. In addition to protecting patients, managing infection possibilities also protects staff and doctors. Animal health pros can learn from the discussion about the results of infection control management in human hospitals to identify areas that need improvement in … [Read more...]
Vet colleges partner to improve vet education
A digital education platform to house educational resources and teaching tools for use by veterinary faculty around the world is in the planning stages. The educational resources and teaching tools will initially focus on herd health management and infectious disease epidemiology, emphasizing emerging diseases, disease management, outbreak investigation, biosecurity, veterinary … [Read more...]
Feline fundus disease (photo gallery)
The ocular fundus is the back of the eye opposite the pupil and includes the portion of the white of the eye (sclera) that is in the back of the eye, the retina, the membrane between the retina and the sclera (the choroid), and the optic disk. In cats, abnormalities can affect the fundus including inherited disease, acquired disease, infectious disease, manifestations of … [Read more...]
Banfield adds telehealth tool, VetChat
Actress, author, singer and comedian Jane Lynch (Glee, Best in Show) is helping warn people about the dangers of seeking out random advice about their pets’ health from the internet. Her work coincides with Banfield’s launch of VetChat, a 24-hour veterinary advice platform, to wellness plan participants. Source: DVM 360, June 20, 2019. Link. Banfield has presented the new … [Read more...]
Middle-aged users drive social media use
You’re just as likely to use social media if you are 35 to 54 years old or if you’re under 35 years old. This shift and other insights in the Social Habit report from Edison Research, is important to practice marketers who promote their clinics via social media. Instagram and Snapchat users are typically younger, but those older than 34 outnumber youngsters on Facebook, … [Read more...]
Opinion – Keyboards could become obsolete with AI
Artificial intelligence (AI) seems more like an oxymoron than reality. Weird e-mails, robocalls and web pop-ups are already the products of rudimentary AI applications, as well as Siri and Alexa. Ian Heller offers considerations about AI being used in ordering and replenishment platforms. It is worth thinking about in the context of inventory replenishment and … [Read more...]
Discover more urinary tract stones with these tips (includes image slides)
Positive and negative contrast studies can provide additional, often valuable, information to aid in diagnostic evaluation of the urinary tract. Daniel VanderHart, DVM, DACVR, leaves no stone unturned as he discusses the various types of calculi and the use of radiography and ultrasonography. Source: Clinician’s Brief, February 2017. Link. Radiography and ultrasonography … [Read more...]
Synchronizing cows not as simple as a shot
Bethany Johnston and Aaron Berger explain the fundamentals of shortening the calving season using estrus synchronization. While simple in practice, producers need to remember that a number of factors affect pregnancy rate including cow body condition score, plane of nutrition, cattle health and bull fertility. Utilizing natural service with estrus synchronization requires … [Read more...]
AAFP releases diabetes educational toolkit
Effective management and treatment of feline diabetes is based on a combination of patient goals, finances, implementation of a treatment plan and the patient’s response. A strong partnership between the veterinarian and the cat caregiver is key to achieve optimal results. To help veterinarians and cat owners better understand and manage diabetic cats, the AAFP has released … [Read more...]
Cheat sheet helps when considering new equipment
It’s easy to get caught up financially analyzing an equipment buy for a veterinary hospital. Brendan Howard summarizes guidance from Karen Felstad, DVM, about various rationales for purchases. For salespersons, Felstad’s nine questions to ask before an equipment purchase reads like a pre-call planner for items to discuss or defend. Source: Veterinary Economics, May 17, … [Read more...]
Horse sense required for barefoot trimming
David Ramey, DVM, tackles the barefoot trimming fad where horses have shoes removed and hooves trimmed to run barefoot. He says some proponents of barefoot trimming sometimes take a fanatical leap and may assert that shoes for horses are never a good thing, and that they always cause harm. Ramey disagrees for three big reasons: The stated assumption that “barefoot is … [Read more...]
Commercial content from AAHA NEWStat
We captured the commercially sponsored content below as featured in AAHA NEWStat for review. Source: AAHA NEWStat. Link. How do you know which pet supplements are safe?, May 1, 2019. Link. Sponsored by Rx Vitamins Survey reveals good opportunity for veterinarians to include feline MCS assessments, May 1, 2019. Link. Sponsored by Kindred BioSciences BabelBark … [Read more...]
Expand your social reach with Facebook stories
It seems like Facebook changes every day. At least it gives us the courtesy of telling us the direction in which it’s moving. Its recent focus has been expanding Facebook Stories. How can you make best use of Stories to grow your business? Facebook offers these suggestions: Create ads that leverage speed to keep readers' attention. Stories with sound lead to better … [Read more...]