Marketing a practice has really changed. Instead of putting an ad in the yellow pages and making sure the phone number is correct in the white pages, a hospital now has to be found on multiple platforms and be accessed in a variety of ways. These areas need to be managed on a constant basis. Source: MWI Messenger, August 2017, page 21-22. The next leap in accessing and … [Read more...]
Why sitting at your computer all day can wipe you out
If you’re conscious, your brain demands your energy and lots of it. Using your brain takes real, honest, physical work — it’s just not visible to us the way using our muscles to exercise is. Source: Science of US, July 19, 2017. Because we’re more likely to get sick after period of heightened mental exertion, too, it’s important to treat mental fatigue with the same care … [Read more...]
Is technology being used counterproductively? (audio program)
In this thought-provoking audio interview, David Allen ( Getting Things Done® ) talks with Dr. Theo Compernolle, a doctor with a 35-year background in medicine, psychiatry, teaching and research. His most recent book is Brain Chains. Source: Getting Things Done®, July 13, 2017. You’ll find this interview to be educational, and perhaps challenging, as you learn that we may … [Read more...]
Google enters job application management
Google recently debuted its Hire recruiting app for small- to medium-sized businesses. To use Hire, companies will need to be paid subscribers to Google’s G Suite of business apps such as Calendar and Gmail. G Suite customers will have to pay extra to use the Hire app which integrates with a company’s existing Google software. Source: Fortune, July 18, 2017. The Hire app … [Read more...]
Social media policy guidelines help businesses
People often talk online about how they do business to demonstrate their expertise, often in the spirit of sharing and transparency that customers value. However, if sharing this information isn’t appropriate for your business, a social media policy will help outline what can and cannot be shared. Larry Alton shares three tips for creating a social media policy. Source: … [Read more...]
A not-so-quiet problem: noise!
When you remodel your existing location or build a new one, noise management often gets overlooked. Researchers have documented ways that noise and distractions create stress for workers in open offices. One analysis of survey results found nearly 80 percent of workers in open offices cited noise or lack of speech privacy as a reason for being dissatisfied with their work … [Read more...]
Opinion – Veterinary distribution measured, supply chains challenged
Almost concurrently, I read about AVDA’s survey of veterinary distributors and a supply chain report on Amazon as a competitor, yet partner. The move to online is apparent in both articles and signals how much distributors are at the front line of a changing economy. Direct-to-consumer sales threaten their business models, which previously relied on shipping large amounts of … [Read more...]
New ideas about implanting feedyard heifers
We don’t see a lot about implanting these days. This article features Merck Animal Health nutritionist Marshall Streeter, PhD, as he outlined some of the research conducted in preparation for release of a new heifer implant. Since most implant research has been conducted with from steers, Merck’s new data could improve our understanding of implant use in feedyard … [Read more...]
This is nuts: It takes 30 minutes to refocus after getting distracted
And we wonder why we can’t seem to get enough work done. If you thought that the amount of time you spend on email — 1/3 of your office hours — was bad, this isn’t going to make you feel better. Source: The Muse, July 18, 2017. Taking much-needed and deserved breaks (intentional) are one thing—getting distracted (involuntarily) is another. There’s a reason that distractions … [Read more...]
Petfood e-commerce IS changing the industry
STOP. LOOK. LISTEN. As the internet age matures, online pet food purchasing options are spurring growth as a legitimate retail channel. “The channel making the biggest strides is the internet channel, which now ranks as the fifth largest for pet products and as the third largest for pet supplies,” said Packaged Facts in its U.S. Pet Market Outlook report, published in May … [Read more...]
Sponsored Content: Addison Biological Laboratory featured
Congratulations to AHD sponsor, Addison Biological Laboratory, for being selected as a featured manufacturer for Spring 2017 by MWI Animal Health. The story featured Addison’s development of the first USDA conditional license for a commercial Moraxella Bovoculi Bacterin in early 2017. Moraxella bovoculi is frequently referred to as winter pinkeye. Source: Addison Biological … [Read more...]
Empathy trumps cuteness in viral videos
Animal health marketers frequently find that and images of pets “sell.” Autumn Sullivan suggests otherwise. Her position is cuteness helps, especially with viral videos, while the real secret ingredient to creating viral content is empathy. The post referenced here is promotional but the message applies to marketers stretching their companies in the social media and video … [Read more...]
Seniors catching up on social media
A recent Nielsen report showed that the percentage of total media time spent on social media in the oldest demographic (50-plus) increased by a whopping 64 percent, to 20 percent. Grandparents and their peers are becoming social media converts as they use channels such as Facebook to keep in touch with their increasingly scattered families. Source: Adweek, June 26, … [Read more...]
Take back your word
We’ve all hit “send” on an email and wish we hadn’t. Gmail users can unsend emails fairly easily and quickly. This video shows how. Source: Business Insider, May 15, 2017. If you’re a regular Gmail user, you can prevent yourself form accidentally sending the wrong email to your entire office in just a couple clicks. Here’s how. … [Read more...]
New ransomware threat predicted to hit U.S.
Getting held hostage by ransomware is simply not fun and at minimum, consumes chunks of time. Mikko Hypponen, chief research officer with Helsinki-based cyber security firm F-Secure, said he expected the outbreak to spread in the Americas as workers turned on vulnerable machines, allowing the virus to attack. "This could hit the U.S.A. pretty bad," he said. Source: Reuters, … [Read more...]
The iPhone turns 10 (includes Steve Jobs historical video)
As the iPhone turns 10, we now know the technology that was supposed to bring us all together has isolated us instead. Smartphones now seem indispensable. They connect us to the internet, give us directions, allow us to fire off texts and much more. Yet research has shown that this convenience may be coming at a cost. Source: The Conversation, June 26, 2017. Smartphones are … [Read more...]
Cable reigns no more
The largest cable TV providers in the U.S. now have fewer combined subscribers than the single streaming service, Netflix. Cable TV had 48.6 million subscribers to 50.9 million for Netflix. The lead would be even greater if other streaming services were factored in. Source: Quartz, June 16, 2017. But Netflix’s subscriber base is still climbing, while the pay-TV market is … [Read more...]
Treating a dog with a severe spinal injury
Most of us enjoy a story about passionate pet owners and their efforts to return an ill or injured pet as close to normal as possible. It takes heart, collaboration and effort from the pet owner, the veterinary staff and others. Enjoy this heartwarming story of Chuckie and those who have improved his quality of life. Source: Washington Post, June 13, 2017. Chuckie … [Read more...]
Rural broadband expansion continues
Animal health pros often site restrictions to broadband access as a modern pain point in rural areas. As we become more dependent on point-of-contact records and software, the addition of nearly 1,000 miles of fiber in rural California, Illinois, Iowa and Texas will help. Source: AgWeb, June 13, 2017. USDA announced it is awarding $43.6 million in loans with the intent to … [Read more...]
How content reaches a constantly connected audience [Infographic]
Mobile brings a constantly connected mindset, and it's driving changes in the way our customers and us consume content and interact with brands, from voice search to chatbots, and from digital assistants to the Internet of Things (IoT). DNN Software created an infographic that shows stats and figures related to this phenomenon. Information like helps explain the challenges of … [Read more...]
Texas A&M researchers model illness onset in cattle
Respiratory disease causes 60 to 90 percent of the morbidity or sickness in feedlot cattle, Dr. Bill Pinchak says. Diagnosis is a challenge and primarily relies on visual appraisal to determine illness. This can vary by degrees of individual experience in diagnosing. “Typically, the accuracy is about 60 percent. So there are a lot of animals that are not diagnosed and end up … [Read more...]
Google to bridge the online ad–offline purchase gap
Attention marketers! The measurement gaps are closing. Google announced last week it will begin to connect online ad exposure to brick-and-mortar sales. The company claims it will be able to track about 70 percent of all credit and debit card transactions and link them to online consumer behavior. Source: Harvard Business Review, June 1, 2017. Marketers in the real world … [Read more...]
Evolving meaning of digital transformation
An annual survey conducted by PwC’s Advisory practice provides a compelling look at changes in the digital space as well as the development of a corporation’s Digital IQ. One would expect that today’s companies have a much better Digital IQ than they did in 2007. The reality is surprisingly, no. In a recent PwC survey, executives say they look to digital initiatives … [Read more...]
Any smartphone or laptop can catch fire
BE WARNED! Lithium ion batteries are statistically quite safe, and fires are rare — but they store a large amount of energy in a very small space, so the danger is real. How you use and recharge devices that contain lithium ion batteries could have a significant impact on fire risks. Source: Bottomline Personal, May 1, 2017. Advice from the National Fire Protection … [Read more...]
Periodontal therapy in dogs using products marketed for veterinary use
Several different bone augmentation products are available for veterinary use. While there is not one class of product ideal for every treatment option there are good options that must be supported by long-term commitment to oral health by the owner. Source: JAAHA, May/June 2017 (abstract only). Also see: Table of Contents, JAAHA, May/June 2017 … [Read more...]
The science behind equine boots and bandages
There is little research about the inner workings of the equine leg when wraps and boots are applied. It is a growing field that needs more research before we fully understand it. Source: The Horse, May 2017, (partial access only). Christa Lesté-Lasserre, MA went to some of today’s top equine biomechanics researchers to get a better grasp on the science of the wrap and to … [Read more...]
Dairy industry’s changing face
Imagine cow cameras in the parlor so dairy consumers can view on their smartphones cows on a dairy being milked. Tom Haren thinks consumers will also influence how we house cows. His reasons for the change: transparency, sustainability and technology. Dairy site size will likely shrink while dairy enterprises will grow substantially. Source: Milk, March 2017. Automation … [Read more...]
Mizzou maps feline genomes, identifies source of illnesses
The research, named the 99 Lives Cat Genome Sequencing Initiative, aims to sequence the entire genome of 99 cats. Getting halfway there has already given the University of Missouri research team insights into genetic mutations that lead to serious health conditions. Source: Kansas City Star, May 10, 2017. One study found a genetic mutation responsible for progressive … [Read more...]
New technique for injecting the navicular bursa studied
French veterinarian Knut Nottrott and his colleagues wanted to develop a novel technique for injecting the navicular bursa that avoided penetrating the deep digital flexor tendon. They researched using a lateral approach to injecting the navicular bursa under ultrasonographic guidance. It avoids the need for radiographs. Source: Modern Equine Vet, April 2017, page 3. The … [Read more...]
Adjust artificial insemination practices during heat stress
If hot weather arrives during the AI season, some management and breeding alterations may be helpful. Research with rumen temperature boluses has shown that the core body temperature of beef cows peaks at two to five hours after the highest daytime temperature. Elevated core body temperatures have been implicated from other research in reduced pregnancy rates in heat stressed … [Read more...]