The number of consumer touch points is growing exponentially. Mike Herrick believes that for brands to keep up, they should rethink their marketing technology stacks. He cautions assumptions that mobile is a template for the post-mobile age. It’s not. Source: Martech Today, November 29, 2017. The truth, says Herrick, is that post-mobile computing will be an infinitely … [Read more...]
Pick the right dog collar for safety and specialty
“Punishment gets compliance; reinforcement gets cooperation.” Animal health pros are frequently asked about dog collars. Each situation is different. Pat Miller offers collar advice from her force-free perspective. She says, “There are some types of collars we wholeheartedly endorse, some we support with caution and some that we regard as unnecessary and risky.” Source: … [Read more...]
4 tips to manage parasiticide inventory
As colder weather sets in and year-end total inventory looms, parasiticides need to be looked at strategically. Use history, inventories on hand and trends to allow for the proper adjustments to reorder points and quantities. Sarah Wooten, DVM, shares tips to get a handle on parasiticides and other inventory items since the holidays often reduce client traffic. Source: … [Read more...]
Don’t abandon postmortem exams
Postmortem remains the diagnostic gold standard. A recent retrospective study compared clinical antemortem and pathologic postmortem diagnoses in 1,000 cats and 1,000 dogs. The authors suggest that postmortem evaluation provides valuable information in nearly 50 percent of cases. Source: Clinician’s Brief, October 2017. In this study, total agreement between antemortem and … [Read more...]
Human food trends are mirrored in 2018 pet food market
Knowing what is trending in pet foods or pet owners’ minds is important for animal health pros to understand since we seek to proactively help manage pet health. Debbie Phillips-Donaldson reviews the first of many trend predictions released by Mintel. Trends that have been in play for a few years now, such as transparency, health and wellness, and personalization will take on … [Read more...]
Phone addiction has a dark side (includes video)
Philosopher Alain de Botton challenges the “lazy brain” argument about our relationship with our phones and how we rely on them. Instead, he proposes we use them as a tool for self-avoidance and have a genuinely unhealthy, addictive relationship with them. Source: Mindful, November 3, 2017. To say we are addicted to our phones is not merely to point out that we use them a … [Read more...]
Telehealth; adjusting veterinary care to technology (video content)
I first experienced telehealth in the home of a Southwest Kansas feedlot veterinarian in 1996. The vet stood in his breezeway for 30 minutes questioning a producer about four potloads of light calves arriving 12 hours early after nearly 22 hours, 1,300 miles and a 50-plus degree reduction in ambient temperature during their trip. Fast forward 20 years and the topic of … [Read more...]
Grandad’s tractor is not listed in today’s small farm tractor buyers guide
Resident acreages and small farms often need small tractors that have more functionality than riding lawn tractors. Jeremy Chartier walks through the modern choices that make granddad’s tractors out of date. Source: Countryside Daily, October 24, 2017. Manufacturers have developed new systems and unified many interfaces since the age of the Farmall, creating best small farm … [Read more...]
The internet is mobile. Period.
We now spend about 70 percent of our time on the internet using our mobile phones. That percentage will only grow. Source: Quartz, October 31, 2017. . . . based on estimates and forecasts for more than 50 countries covering two-thirds of the world’s population. By 2019, Zenith says this will rise close to 80%.” INSIGHTS: We all need to remember that the internet, social … [Read more...]
Quiz: Contemporary fluid strategies in the ICU
Recent research shows that positive water balance and weight gain are actually negative prognostic indicators. This has forced practitioners to rethink the approach to fluid therapy for critical patients. Source: Clinician’s Brief, June 2017. Amy Butler, DVM, MS, DACVECC presents a case-based approach to test your knowledge of current thought on fluid strategies for the … [Read more...]
Check smoke and carbon dioxide alarms as Daylight savings time ends
Seasonal changes have many furnaces already running. These changes can also alert animal health pros to check the functionality of smoke alarms and CO2 sensors. If you haven’t changed batteries or tested your alarms, now is the time to do so. Combine the alarm checks with resetting your clocks. Daylight Savings time ends Sunday, November 5, 2017, 2:00:00 am. Clocks are … [Read more...]
Don’t fear Dr. Google
In a recent study, Trone Brand Energy found only 31 percent of pet owners highly trust online information sources. This compared to 81 percent of pet owners who highly trust their veterinarians. Forty seven percent of them highly trust their family and friends, which was the second most trusted source of information. In a related study, pet owners who rank in the top 25 … [Read more...]
No, really, stop using public wifi
Using free public wifi networks comes with multiple serious security risks, yet surveys show that an overwhelming majority of Americans do it anyway. The more you take your chances with a free network connection, the greater the likelihood is that you will suffer some type of security breach. Source: Harvard Business Review, May 3, 2017. There is a saying in the … [Read more...]
Mobile device impacts
Whether at work, in a meeting, at the dinner table or at the movie theater, mobile devices are an ever-present distraction. The world has been rewired. And, nobody wrote a user’s manual. The first article here shares study results from teens and parents in Japan and the U.S. The second addresses reasons we become addicted to phones which may be tapping into our basic … [Read more...]
Let science help you choose good passwords
Passwords are an annoying part of online life, but they aren’t going away. While the password policies of the past decade have caused more user pain than security gain, research is finding ways to create passwords that work for regular people. Source: The Conversation, August 30, 2017. Make your password at least 12 characters, and mix it up with at least two or three … [Read more...]
B2B buying isn’t getting easier
Marketers, this one’s for you! The latest branding research from CEB, now Gartner, and conducted in partnership with Google and Motista, involved a cross-industry study of more than 3,000 B2B customers. It revealed the following findings, which have huge implications for B2B brands. Source: CMO, August 28, 2017. The data shows that personal value has twice as much impact as … [Read more...]
Have smartphones destroyed a generation?
In her new book, “iGen: Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy—and Completely Unprepared for Adulthood—and What That Means for the Rest of Us,” Jean M. Twenge discusses the challenges of the iGen and shares start realizations about how smartphones are affecting a generation of young persons. Source: The Atlantic, September … [Read more...]
Put down the phone
Wendy Myers suggests ways to get clients and staff members to hang up their phones and listen. Addictive cellphone use is a growing problem and contributes to declining listening and retention skills. Try a collaborative rather than confrontational approach when dealing with smartphone use. Source: Veterinary Practice News, August 23, 2017. Distracted clients may be … [Read more...]
AAHA/VMG Chart of Accounts now available for free
This free tool is a first success for the AVMA's Economic Advisory Research Council, which is tasked with "organizing and efficiently using the veterinary profession's scarce resources.” Kudos to all involved in providing this resource to all veterinary practices. Source: DVM 360, June 30, 2017. The chart of accounts will allow practitioners to better organize their … [Read more...]
National Relaxation Day; did you know?
Who knew? Sean Moeller founded National Relaxation Day in 1985 as a fourth-grader. In an interview with Valerie Monson in The Des Moines Register, he suggested people shouldn’t do anything of real value. Cleaning and real work are not part of relaxation. This series of articles will give you ideas for relaxing. Source: Bottom Line Insider, August 14, 2017. Here are some … [Read more...]
Beef’s trending headlines
Burt Rutherford shares five trending headlines. Senseless cattle killings in the Southwest have cattlemen and law enforcement concerned. On a lighter note, a new smartphone app helps you analyze manure to determine forage quality. Source: Beef, August 14, 2017. Also see: Beef’s 2017 lineup of mid-range tractors, and skid-steer and track loaders … [Read more...]
Social media included malware threats
As we integrate Facebook, Twitter, LinkedIn and other social media platforms into our daily routines, risks of malware attacks increase, as well. According to this author, faked profiles are sometimes deployed to encourage users to connect with what seems like a harmless individual. Instead, that connection opens the door for malware to enter your company’s network. Source: … [Read more...]
Next-gen malware may arrive in DNA
We have featured multiple posts about malware and the damage it can cause. A genius group of biohackers has demonstrated that strands of DNA can be manipulated to carry an infection to computers, not human or animals. Source: Wired, August 10, 2017. In new research they plant to present at the USENIX Security conference on Thursday, a group of researchers from the … [Read more...]
5 ways to detect a malicious phishing email
Since the time email first gained widespread popularity in the 1990s, phishing scams have been showing up in email accounts. They're called phishing emails because the cybercriminals who send them are fishing for victims. Source: Carbonite, July 19, 2017. Phishing emails may be more difficult to identify these days, but there are some important steps you can take to avoid … [Read more...]
Emoji is the new universal language
We definitely live in the digital age. Our lives are interconnected in a virtual world, with people we have often never met. The overwhelming majority of the world’s computer-literate users now use Emoji as a daily necessity. It adds levity, emotional expression and personality. Source: Linked In, August 5, 2017. Emoji is more than just happy or sad faces. It has real … [Read more...]
The latest from Dr. Andy Roark (recorded interview)
Hear Dr. Roark talk about social media as a "relationship accelerator" in a recent interview with DVM 360 on Your Veterinary Voice. The interview and other topics are part of his recent newsletter. Source: Dr. Andy Roark, August 2, 2017. Dr. Roark on such topics as social media as a "relationship accelerator," that scary E-word (entrepreneurship) and new graduates coming … [Read more...]
Social media snapshot as a stunning infographic
Social media, a name we once gave for a platform such as Facebook, has become difficult to define. Constant iterations expand and grow how social media is used. Those trends include the growth of live streaming, messaging apps and conversational commerce. Source: Mashable, August 2017. It’s meant to remind the viewer that social media is about the people in the center of … [Read more...]
Call me. Please!
If you’re one who prefers texts, emails and emojis, it’s likely time to use your phone’s keyboard to call coworkers, customers; even suppliers. In this CEO’s experiment, it turns out that effective phone calls save time, uncover clear direction and yes, tighten relationships. Source: Fast Company, August 1, 2017. What I found was that particularly for more nuanced … [Read more...]
Stop, look, listen; get a computer crash plan
In one form or another, at least one of our computers is going to completely crash, be lost, stolen or fall victim to virus problems. William Hall reminds us that hard drive failure and ransomware are not the only computer risks. He recommends seven ways to help prevent this. Source: Entrepreneur, July 26, 2017. Here are seven easy to implement tips to prevent a computer … [Read more...]
The case of the shrinking airline seat
Finally! A federal judge has ordered the FAA to review seat sizes and legroom on commercial airlines. Flyers Rights, an advocacy group had said it is concerned that small airline seats are a safety hazard, putting passengers at risk for conditions such as deep vein thrombosis. Source: ABC, July 30, 2017. Flyers Rights gave the court evidence that the average width of … [Read more...]