Polish researchers concluded that horseshoes may have a negative impact on blood circulation in the hoof and noted that different types of shoes may result in different median temperature differences of the heel and toe portions of hooves. Source: Paulick Report, December 24, 2021. Link. … [Read more...]
The future of work is a 60-year career
Retirement as we know it didn’t exist in the 19th century, writes Joe Pinsker. The norm then was to work until you could no longer physically do the job. Now with age expectancy increasing to 100 years experts project the 20th century model of forty-year careers will need to be expanded to 60 years. He shares several concepts about how employment strategies will need to change … [Read more...]
Must-read 2021 social media stories from PR News
PR News is a source for communications intelligence. We’re sharing some stories its editors deemed important for 2021. Animal health pros using social media, conducting marketing or working with customer experience efforts will find good tips in this collection. Source: PR News. Link. AP Style Updates: Social Media PR NEWS looks at social media terminology to ensure … [Read more...]
2021’s top 10 VIP episodes
Shawn Wilkie and Dr. Ivan Zak have produced 84 podcasts in the last two years providing animal health pros a unique opportunity to learn about innovations in our marketplace. VIP provided a list of the most-listened to podcasts for us to share with you. Seven new podcasts are already planned for 2022. Source: Veterinary Innovation Podcast, December 24, 2021. … [Read more...]
How DVMs choose stem cells or PRP for equine tendon and ligament injuries
Tremendous interest exists to understand how to use regenerative therapies (orthobiologics) such as platelet-rich plasma and mesenchymal stem cells to treat tendon and ligament injuries in horses. Some tendon and ligament injuries have a better chance of benefiting from orthobiologics than others. Roger Smith, MA, VetMB, PhD, DEO, FHEA, LAAssocECVDI, Dipl. ECVSMR, ECVS, … [Read more...]
How to include cybersecurity training in employee onboarding
Cybersecurity training is rapidly becoming as important as safety training for businesses and their employees. Teaching new hires why cybersecurity policies exist is important, as is showing them how to correctly complete procedures. Making sure both ‘why’ and ‘how’ are understood helps increase the likelihood your company policies will be followed. The world of security … [Read more...]
Iowa State University to test teaching with telehealth technology
A USDA grant allows veterinarians at Iowa State’s Swine Medicine Education Center to partner with precision farming company Dystinct and the VetNOW veterinary telehealth platform to test the learning platform. The partnership proved the concept works as students learned how to draw blood from a pig while being taught from a veterinarian using telehealth technology. Source: … [Read more...]
“Farmers thrive when their animals thrive.”
That’s what fourth-generation, Iowa dairy farmer and TikTok sensation Dan Venteicher said in a recent conversation with Kristen Peck, chief executive officer at Zoetis. The pair talked about the importance of taking care of the cows so they produce more milk and remain healthy. Venteicher also shared the reality of using technology and data to help care for and in this case, … [Read more...]
Is your cat happy? There’s an app for that.
For those who like to take photos of their cats, there’s a new reason to do so. Sylster.ai, a Calgary, Alberta, Canada, animal health technology company, developed an app calledTably that uses a phone’s camera to determine whether a cat is feeling pain. Source: Yahoo!news, July 27, 2021. Link. An app that learns patterns from images o cat faces can be helpful but cat owners … [Read more...]
What reptiles REALLY need to thrive with Joerg Mayer, DVM
Complimentary Sponsored Content Responding to viewer inquiries, the Chatfields host Joerg Mayer, DVM, MS, DABVP, DECZM, DACZM, to discuss reptile care, feeding crickets and whether to feed live rodents to snakes. Specifically, the discussion of sunlight versus artificial sunlight is enlightening. Source: Chats with the Chatfields, November 24, 2021. Link. 54 minutes. … [Read more...]
Zoetis horse video emphasizes human-horse bond
Complimentary Commercial Content Horses recognize care and dedication and they return it tenfold. Zoetis Equine’s Facebook video shows horses and their caregivers in everyday settings and relationships with people of all ages. Source: Zoetis Equine, December 10, 2021. Link. INSIGHTS: Kudos to the Zoetis equine team. Well done. Nice video! … [Read more...]
Worth a Glance – December 9, 2021
Last week’s . . . . . . most read November 2021 post Study suggests health benefits by feeding dogs once a day. Link. . . . AHD Bulletin Animal Health Digest Bulletin. Link. . . . AHD posts one year ago Archives for December 2020, Animal Health Digest. Link. Amazon exec says Black Friday sales broke records Source: The Hill, November 28, … [Read more...]
Pen-side BRD test may save industry millions, reduce antibiotic use
Researchers at Purdue University have developed an on-site bovine respiratory disease test that give results within an hour. BRD causes half the cattle deaths in North American and costs the beef industry $900 million a year. Current testing takes several days, so farmers must treat before knowing what pathogen caused the disease which can lead to ineffective or overuse of … [Read more...]
Pain predictor research
As animal welfare concerns grow, pain evaluation methods are being challenged and researched. Heart rate variability is one of the possible indicators being researched. Maureen Hansen shares how technology and analytics are being implemented in different production scenarios to monitor heart rate variability. Source: Bovine Veterinarian, October 2021. Link. … [Read more...]
Pork community focused on environmental stewardship
Opinion While traveling between Kansas City, Missouri, and the Twin Cities recently, heavy smells from poultry and pork production facilities seemed reduced compared to trips over the past two decades. Although prevailing winds might be partly responsible, more facilities are bordered by trees, ventilation systems have been added to existing buildings, green space expansions … [Read more...]
Tips to stay focused on the tasks at hand
We’ve never been more distracted at work than we are today, writes Naphtali Hoff. As we fragment our attention, fatigue and stress increase, which negatively affects performance. According to research cited by the Society for Human Resource Management: Workers are interrupted by e-mail, instant messages and other digital distractions nearly 14 times per day on average … [Read more...]
8 steps to creating better cybersecurity on your PCs
Sponsored Content We used to be able to download a simple AV program and call it good. With cyber criminals constantly finding new ways into networks we need to take a layered approach to how we protect our businesses.”- Clint Latham, JD Source: Lucca Veterinary Data Security, LinkedIn, December 6, 2021. Link. Latham says to use end-point security to secure end-user devices … [Read more...]
Fidu, Hill’s partner on free veterinary nutrition teleconsultation service
Complimentary Content Nutritional evaluation, the fifth vital assessment, constitutes a core component of every pet’s veterinary examination. Proper nutrition promotes wellness and helps manage illness, and pet parents crave specific diet recommendations for their canine and feline family members. Now nutrition consultations, which often cost more than $200, are being … [Read more...]
Curbside check-in. A new standard in veterinary medicine?
Effective communication techniques, efficient clinic workflows and virtual platforms that streamline client services help define a new level of service for animal owners at veterinary practices. Mary Lopez, MSOL, shares how commitment to curbside service as a new standard of care can positively impact operations, workflows, speed, convenience and safety regulations at … [Read more...]
Evolving the window shopping experience (includes podcast)
Trends in consumer shopping reflect how animal owners seek products and services are discussed in this episode of the Retail Gets Real podcast. All commerce is becoming digital — even when it happens in store.” “Shoppers are operating in a more blended world as the boundaries between physical and digital shopping start to fall away. For example, 68 percent of shoppers say … [Read more...]
Dairy markets don’t care about cost of production
The cost of nearly everything has gone up for dairy farmers and farm margins are being squeezed, writes Nate Donnay. What markets do care about is how much supply is available, and there is better news for farmers there. Understanding farm margin calculations can help veterinary teams and those calling directly on dairies to align services with opportunities to avoid costs … [Read more...]
Black Friday. Dead or alive?
Inventory issues that led to the de-prioritization of the traditional Black Friday and decreased discounts may continue to damper the in-store holiday shopping season going forward. The days of lining up at stores for Black Friday deals may be over.” Source: Modern Retail, November 30, 2021. Link. Brands and retailers themselves have been pushing consumers away from a … [Read more...]
What neuroscience tells us about social media marketing
This article is worth consideration and will resonate with many of you. It seems intuitive: Few of us need convincing that interrupting meaningful social gatherings with random peddling from sales and marketing people run contrary to our internal sense of right and wrong. Social media marketers, on the other hand, aren't getting the signals, writes Nicole Gravagna, … [Read more...]
IBPSA Fast Bites – November 15, 2021
New AVMA journals website launched, managing feline stress, email authentication to get more emails through, Apple’s new subscription service for small businesses, IBPSA is migrating to a new association management software system, new learning management system and more . . . Source: IBPSA Fast Bites, November 15, 2021. Link. … [Read more...]
Looking into 2022. Mark Cushing, The Bridge Club
Complimentary No one has a crystal ball, but industry insiders like Mark Cushing have perspectives worth consideration. Cushing will be the guest of The Bridge Club for a casual zoom discussion of what 2022 might present as hot topics or challenges for animal health professionals. Location: The Bridge Club Zoom Date/Time: November 17, 2021. 6:00 PM – 7:00 PM … [Read more...]
IBPSA Fast Bites – November 8, 2021
Small Business Saturday tips, pet industry growth projected to continue, outside investors wild about online pet industry opportunities, CBD more mainstream, pet owners seeking healthy pet food attributes and more. Achieving certified pet care status has become increasingly important and acts as a differentiator for pet care community businesses and for advancing the skills … [Read more...]
Best practices for legal and ethical issues with delivering virtual care
The Veterinary Virtual Care Association provides a free resource for veterinary practices considering or implementing virtual care and navigating legal and ethical considerations. The free resource covers topics like: VCPRs Licensing Medical Record Keeping Malpractice Insurance Client Communication Prescribing Source: VVCA, June 2020. … [Read more...]
60 percent more milk from 30 percent fewer cows
Karen Bohnert shares some of the drivers changing the future of U.S. dairy including areas where cows will be milked in the future. Source: Dairy Herd Management, August 31, 2021. Link. Sponsored Content Our industry’s researchers have investigated all aspects of individual cow health during, ahead of and at the end of milk production. Early detection of infection at … [Read more...]
Dogfight over pet prescriptions AND a Bridge Club discussion
OPINION Market share is determined by where and WHY customers spend their dollars. Chewy’s investment into telemedicine and compounding is yet another event in the ethical versus OTC dynamics of the animal health supply business. An extension of the historic catalog business, online pet supply options increase convenience, avoid visits to the veterinary clinic and are … [Read more...]
New business formed to help independent veterinary practices
Complimentary Commercial Content A team of industry veterans began working as Veterinary Practice Performance with independent veterinary practices in August. Led by founder and president Rob Conn, people, resources and services have been assembled specifically for independent veterinary practices. A proprietary AI inventory system is among the services available. Conn … [Read more...]