Alex Gallagher, DVM, MS, DACVIM, shares startling takeaways from research titled Priorities on treatment and monitoring of diabetic cats from the owners’ points of view <link>. While veterinarian recommendations were considered the second most influential in their treatment decision, Gallagher provides alarming details: Fewer than 50% of owners reported their … [Read more...]
AI, telehealth can help combat professional staffing issues (video)
For animal health pros wrestling with telemedicine, information in this article will clarify some of its opportunities and benefits. Citing a recent American Hospital Association study, Nathan Eddy separates telehealth and AI over a future timeline. He also shows how telehealth platforms are useful to providers as health care is increasingly delivered outside of traditional … [Read more...]
Veterinary Study Groups selects Airvet as telemedicine provider
A new strategic partnership with VSG and Airvet offers options for independent veterinary practices to incorporate new technologies and implement telemedicine to meet the ever-changing expectations of their clients, according to Steve Curvey, VSG COO. Airvet intends to create new efficiencies in a practice’s daily workflow, while providing continuity of care for clients, all … [Read more...]
Cats and laser pointers: adjusting the use
The problem with laser pointers is that they lack an endpoint. Nothing is ever physically caught. Even if the cat is “successful,” there's no reward. Such pointless play, says John Ciribassi, DVM, DACVB, can cause some cats to develop a compulsive disorder. Cat owners will find this video valuable. Post it on social media or link to it in newsletters. Source: DVM 360, … [Read more...]
Facing veterinarians’ loss of mindshare
Veterinarians created Dr. Google by its restricting access to veterinary expertise at clients’ times of need, shares Ed Blach, DVM. If you bristle at these words, you are likely on a veterinary team. Blach’s article speaks to the declining influence veterinarians possess and how this occurred. An admonishment? Yes. But, not without a situation analysis and actionable … [Read more...]
Super chickens under development (includes CRISPR video)
Chicken science may have just crossed a road in moving towards genetically engineering chickens to be resistant to the bird flu. A study published in eLife < link > shows the results of editing part of the DNA in chicken cells. The change prevented the bird flu virus from using the cells to reproduce themselves. Source: Forbes, June 2019. Link. While an important step … [Read more...]
New tech protects piglets from crushing mortality
If one of your swine operator customers has a problem with piglet mortality due to lay-ons, a new AI-based technology may offer a solution. SmartGuard can locate exactly where a piglet is getting crushed and alert the sow to roll over or stand up using vibration. The new technology has reduced the incidence of crushing and mortality of piglets by 35 to 40 percent in commercial … [Read more...]
Swine research; alive, proactive
National Hog Farmer’s December 2019 edition is dedicated to myriad research projects that challenge the status quo in swine production. Weaning and transport stress, cross-fostering and odor control are among the research presented, in addition to getting a handle on emerging diseases. Source: National Hog Farmer, December 2019. Link. … [Read more...]
Avoid using debit and credit cards in these locations
Approximately 50,000 animal health pros will be traveling to conventions in the first quarter of 2020. Credit cards make our lives easier, but the rise of hacking and identity theft undermines their convenience. Alan Gleason shares situations that call for caution. Here is a sampling: Self-service gas pumps Mobile applications Cell phone charging stations Source: … [Read more...]
Gates Foundations fund hub for livestock vaccines
Researchers from The Pirbright Institute in the U.K. have been awarded $5.5 million by the Bill & Melinda Gates Foundation to establish a Livestock Antibody Hub aimed at improving animal and human health globally. The aim is to use Pirbright’s expertise in livestock viral diseases, cutting-edge technology and unique high-containment facilities to bring antibody discovery, … [Read more...]
As seen in AAHA NEWStat
With a focus on accredited practices, AAHA’s NEWStat is a reliable source for practices and the animal health pros who work in them or with them. The following links share recent sponsored content and a feature on how big-box veterinary clinics are redefining consumers’ concept of pet healthcare. Source: Big-box veterinary clinics redefining consumers’ concept of pet … [Read more...]
Telehealth: 2019 regulations set the stage for increased access and use
Jeff Lagasse says 2019 was an interesting year for human telehealth. A framework is starting to emerge, and while it's not fully mature, it is no longer the nascent healthcare delivery approach it once was. Understanding and monitoring the human telemedicine developments is important for animal health companies. The technology infrastructures will be similar and resolutions … [Read more...]
North American Veterinary Anesthesia Society focuses on team education
The American College of Veterinary Anesthesia and Analgesia along with the Academy of Veterinary Technicians in Anesthesia and Analgesia identified a need to elevate standards of care and practice for veterinary anesthesia and analgesia, as well as support those providing anesthesia and analgesia to animal patients. The NAVAS was created as a non-profit to engage anyone … [Read more...]
48 million pets need a regular vet
The relationship counts says, Matthew Salois, PhD, citing recent metrics from the AVMA’s most recent Pet Ownership and Demographics Sourcebook < link >. Based on the research, he is confident developing a strong veterinarian-client bond can help get more pets into practices on an ongoing basis for the preventive healthcare we know they need. Salois also noted the … [Read more...]
TIME: Best inventions 2019
Working in the life sciences, animal health pros are a curious bunch. Whether or not water from air, portable solar power or ultrasound to go become mainstream in animal health, TIME’s best inventions of 2019 are worth a look. Source: TIME, November 21, 2019. Link. To assemble the 2019 list, TIME solicited nominations across a variety of categories from our editors and … [Read more...]
Phones, airplanes and airplane mode
As animal health pros travel for the holidays and upcoming conventions, Sven Bilén shares the developing use of cellular phones on airplanes. He explains the risks and rationales for no live calls while flying. Switch your phone to airplane mode when in the air Source: The Conversation, November 16, 2019. Link. INSIGHTS: With Bilén’s explanations, it will be easier to … [Read more...]
Use Twitter to build your brand’s influence
Interested in expanding your Twitter game in 2020? It’s easy to see why. The Pew Research Center has found that, “U.S.-based Twitter users are younger, have more education and more influence than the general U.S. population.” Twitter success doesn’t come with simple posting, however. Source: Hubspot blog. Link. To maximize ROI for your time, consider social media consultant … [Read more...]
GlobalVetLink releases platform updates to all users
GlobalVetLink (GVL®) updated navigation and functionality in the GVL platform applications. The new workflows streamline the user experience and affects all products. Training videos and resources for the new platform are available to users at www.globalvetlink.com. GVL also provides customer support daily from 7:00 a.m. to 7:00 p.m. Central time. Source: GlobalVetLink, … [Read more...]
Creating an AI strategy for your practice
If your veterinary practice believes an artificial intelligence (AI) strategy isn’t necessary, you might want to reconsider. Digital experts warn that the public expects providers of goods and services to know what they want, when they want it and how they want it. Learn how AI is being used in human health and what clients will expect from you and your practice. Source: Vet … [Read more...]
Beef genetics not equal in dairies
Crossbreeding dairy cows with beef genetics is a growing practice. Between being able to predict calf gender and various processors refusing to buy dairy cows for meat, dairy producers are using beef bulls as a way to add value to bull calves and generate additional income. There is a misconception that all beef genetics are created equal in terms of usefulness in creating a … [Read more...]
USDA withdraws RFID requirement
Recent executive orders have highlighted the need for transparency and communication before placing new requirements on American farmers and ranchers. USDA-APHIS will not implement the requirement regarding types of identification devices that must be applied to cattle. We continue to believe that RFID devices will provide the cattle industry with the best protection against … [Read more...]
10 tips to protect your eyesight
Exercise, stress, technology and even mindfulness practices can impact eye health. Marc Grossman, OD, LAc, doctor of optometry, author and acupuncturist, shares a multidisciplinary approach using nutrition, lifestyle changes and traditional Chinese medicine to tackle eye problems. Many of his recommendations are worth consideration by animal health pros. Source: BottomLine … [Read more...]
More farmers buying inputs online
Farm Journal shares research results about how farmers use e-commerce to buy crop inputs. While intentions and behaviors were out of synch, the information on online experiences and category selectivity are important considerations. Animal health sales and marketing personnel can use these data as a reference to their own research. For farmers . . . If e-commerce adoption … [Read more...]
Avoid these 7 social selling mistakes
Social media is the new global marketplace and an opportunity to find new clients and make new sales. However, companies often mistakenly focus on selling and promotions and not on developing relationships. If your social media strategy is failing, a new Forrest report suggests it may be for one or more of seven reasons. They include treating social networks as promotional … [Read more...]
Younger pet owners’ pet food and care decisions don’t rely on tradition
Younger consumers are independent, do-it-yourselfers, and less reliant on traditional authority figures and similar experts, writes Debbie Phillips- Donaldson. She describes factors that may explain changing influences on pet owner decision making. In the old paradigm, consumers trusted veterinarians and major brands backed by vets, as well as large pet specialty … [Read more...]
The internet turns 50
Matt Novak tells the story of the birth of the Arpanet, the precursor to today’s internet. He shares his text discussion with Bradley Fidler, a historian of computing at the Stevens Institute in New Jersey. Fidler told Novak about why the birth certificate is important and how it fits into the grand scheme of better understanding of networking history. Source: Gizmodo, … [Read more...]
You can’t disinfect a turd, but disinfectants work
We can learn a lot from practical biosecurity protocols used by swine veterinarians and their clients. The approaches practiced in swine production apply across species as we expand our thinking about zoonoses and One Health. Biosecurity must be a mindset and lifestyle. . . it must be ingrained and adhered to, and we also need to trust all employees to do the right thing even … [Read more...]
Advancements saving damaged corneas in pets and horses
Veterinary ophthalmologists at Cummings Veterinary Medical Center < link >have started using corneal crosslinking to help spare animals’ eyes or avoid surgery. Corneal crosslinking was developed to treat a condition called keratoconus in people which animals don’t get. Veterinary ophthalmologists have found the crosslinking approach valuable in treating dogs and horses … [Read more...]
Take ownership of the review culture
Online reviews have the power to grow or hinder your business. Eighty four percent of consumers read and trust online reviews, and consumers have never been more open—or vile—with their opinions. Consider the results of a recent Brightpearl study to fine tune your customer experience and response to online reviews. The study found that 77 percent of one- to three-star reviews … [Read more...]
Chasing customer experience excellence
Experience is everything. Here’s how to get it right, according to PWC research. Its team dived deeply into customer experience development. Consider this information in the context of developing services and support for animal owners and animal health stakeholders. Today, 64% of U.S. consumers and 59% of all consumers feel companies have lost touch with the human element of … [Read more...]