We are in the midst of a software revolution, writes Armondo Roggio. He shares perspectives on the rapid changes in e-commerce marketing approaches fueled by ever-evolving AI which is blurring the lines between personalization and cross-selling. He warns marketers to avoid putting merchandising on auto-pilot and allow an AI to take over. The better AI becomes, the more blurry … [Read more...]
Social media calendars help plan clinic outreach
Consistency, relevance and authenticity are key to fostering lasting relationships with your audience in the digital landscape, writes Adam Christman, DVM, MBA. His article is good guidance for veterinary clinic teams to help them avoid knee-jerk posting. A content calendar serves as a road map, enabling veterinary hospitals to plan their social media content systematically.” … [Read more...]
Swine herd biosecurity can reduce the incidence risk of PRRS
The industry can keep PRRS at bay, says Scott Dee, DVM, MS, PhD. The results of a two-year retrospective study provide confidence that improvements in swine herd biosecurity can reduce the incidence risk of PRRS. He shares the importance of next-level biosecurity and relates it to all group housed animal settings. Biosecurity is a people business. If people don’t follow the … [Read more...]
Practices that push cow-calf profitability
Spending money with veterinarians was listed as a top investment producers can make to grow cattle profits in 2024 <Link>. Winter weather stresses producer resources while the ensuing tax season gets pencils sharpened. It is a good time for veterinarians to collaborate on best practices that generate profit gains while ensuring optimal herd health. A University of … [Read more...]
Decision making in severe equine asthma. Diagnosis and monitoring.
The authors of this paper developed a flow-chart to help equine practitioners in the process of decision making associated with diagnosing and monitoring SEA. To improve diagnostic and treatment accuracy they present various tests that help monitor the occurrence of pathological changes, such as mucus accumulation and bronchial smooth muscle hypertrophy secondary to the … [Read more...]
Brands share feeding fundamentals for puppies and kittens
The puppy and kitten diet market is replete with brands. Glenn A. Polyn shares insights from various brands on the nutritional needs of puppies and kittens in this article. Consistent delivery of nutritional elements that support steady growth and managing feed timing and volume are common to most brand messages. Polyn advocates for retailers to become more knowledgeable about … [Read more...]
Purina unveils 2024 Pet Care Innovation Prize winners
Pet care startups from the U.S., Canada and Australia have been named finalists for the eighth annual Pet Care Innovation Prize powered by Purina. The first round winners brought innovations across the spectrum of pet care products and services including pet enrichment toys; a toothbrush designed specifically for a cat’s anatomy; alternative protein and allergy-friendly pet … [Read more...]
IBPSA Fast Bites – January 15, 2024
OSHA log reminder, PetSmart evolving employee engagement, PR and AI for small business, rural area volunteers, meeting changes as a small business, grooming growth supported by brands and more . . . Source: IBPSA Fast Bites, January 15, 2024. Link. Also see: IBPSA addresses new canine respiratory illness, IBPSA, January 16, 2024. Link. To prevent infected dogs from … [Read more...]
How much automation is too much?
Commentary Self-service phone options offer streamlining for businesses and customers. BUT, when these options require multiple prompts, take two minutes or more and end without the ability to talk to a human, the customer service experience suffers. Digitization provides important advancements in providing better veterinary medicine and patient outcomes, but animal owners … [Read more...]
Worth a Glance – January 11, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 4, 2024. Link. Most read post(s) from the January 4th AHD Bulletin – Will we be ready? Introducing Gen Alpha. Link. Cat takes exception to coyotes attacking the family dog (video). Link. Communication – a critical skill for success. Link. … [Read more...]
Beef on dairy, the perfect cross
The average number of milk cows for the nation's total dairy herd remains level <Link>. To produce milk a cow must have a calf whether the calf is desired or not. So, dairy producers eager to create a valuable calf have the beef-on-dairy revolution booming. These crossbred animals are making a considerable contribution to meat cases, thereby driving research on producing … [Read more...]
YYuk! Average office desks contaminated with more bacteria than public toilets
The surfaces around your workplace are some of the worst bacteria hotspots you come in contact with each day, writes Jessica Bennett. Keyboards, telephones, computer mice, desktops, coffee cups, door knobs and more can have more than 30 times the bacteria compared to public toilet seats. Bennett offers ways to clean up these bacteria traps. Animal health pros have a handy … [Read more...]
Advancing oral care at home, COHAT in the veterinary hospital
Attention VMX attendees! Visit booth #1416 to learn about new advancements in veterinary dental diagnostics. Addison Biological Laboratories is hosting D.A.V.I.D. X-Ray in their booth to introduce it to the veterinary community. Learn about an AI tool that helps veterinary teams read a dental radiograph or photo with the accuracy of a board-certified veterinary … [Read more...]
Petfood industry, a lot on its mind going into New Year
Health and wellness, e-commerce and sustainability were identified as top of mind by Lindsay Beaton. We noted the mention of prevention in the treats and supplements category. Source: PETFOOD Industry, January 2024. Link. … [Read more...]
IBPSA Fast Bites – January 8, 2024
State of pet nutrition, embracing uncertainty, productivity killers, employee bonus programs for small business and more. . . Source: IBPSA Fast Bites, January 8, 2024. Link. … [Read more...]
Changes at JAVMA, AVJR modernizing, speeding processes
The Journal of the American Veterinary Medical Association and its sister publication, the American Journal of Veterinary Research, are being modernized rapidly under the leadership of its latest editor, Lisa Fortier, DVM, PhD. An updated website and the immediate appearance of journal articles in PubMed and ePub ahead of print are examples, along with more rapid review times … [Read more...]
10 Trends to watch in 2024
Harvard Business School faculty share insights from their research about business trends companies are expected to face in 2024. They offer advice about how managers and their employees can navigate challenges and opportunities this year. Source: Harvard Business School, Working Knowledge, January 2, 2024. Link. … [Read more...]
Guide to monthly communication ideas to engage and attract clients
Complimentary Content Lifelearn Animal Health offers for a limited time the free Ultimate 2024 Marketing Communication Strategies Inspiration Guide to help practices target communications and support practice marketing. It provides timely, engaging and fun ideas, along with examples to consider each month to help: Keep clients engaged all year long Make your job … [Read more...]
MWI Animal Health, Hound announce strategic partnership
Complimentary Commercial Content MWI Animal Health provides services and technology solutions for veterinary practices, and part of Cencora (formerly AmerisourceBergen) announced a strategic partnership with Hound, a leading veterinary talent platform. The partnership strengthens MWI Animal Health and Hound’s shared vision to provide the technology and tools necessary for … [Read more...]
New livestock drug rules collide with rural vet shortages
The medical importance of GFI 263 is clear, despite large animal veterinary shortages, the required VCPRs and producer expectations. <GFI 263> puts pressure on both sides . . . to do things differently. The driving factor is that by working through GFI 263 together, both producers and veterinarians are doing their best for animals and humans in preventing antimicrobial … [Read more...]
Five studies to examine tongue tips for swine disease monitoring
The direction of swine research is fascinating and frequently cutting-edge in understanding zoonoses, population immunity control, biosecurity and more. New studies referenced in this article seek to uncover more needed information about how to apply tongue tip monitoring to support producers and veterinarians as herds recover from or contract emerging diseases. One would hope … [Read more...]
Comparing wearable tech for canines
Includes Commercial Content There are so many functions and features available in various combinations of wearable tech for dogs that it’s hard to know what’s what, writes Stephanie Coleman. Her team organized a table to help you compare products and establish the priority features dog owners may need or want in a smart dog collar. Source: Whole Dog Journal, December 25, … [Read more...]
Some types of plastics should never be microwaved
Before you throw holiday leftovers into the microwave, know if it is safe to reheat your lunch if stored in a plastic container. Safety depends on the type of plastic used. In an article about plastic, we found some warnings pertinent to our own safety when using those convenient microwaves. Heating some plastics can cause the materials to release additives, aka chemicals … [Read more...]
Will we be ready? Introducing Gen Alpha.
Commentary Food for thought. As a baby boomer, the challenges of adapting communications to meet the coming generations and still communicate with remaining Silents, other Boomers, Millenials, Gen X and Gen Z often seem daunting. Our curators spend worthwhile time sorting out the animal health narrative for what is new, seasonally relevant or repetitively adjusted to fit an … [Read more...]
Prevention top of mind for new year for AVMA president, Steve Dale (podcast)
Rena Carlson, DVM, and Steve Dale, CABC, talk about resolving to be more comprehensive about pet preventative care including diet, oral care, vaccination, parasite control, behavior training and lifestyle enrichment. The discussion includes the growth of reptiles, small mammals and opinions about telemedicine sources. The podcast is good for sharing on social media or linked … [Read more...]
Highly-read AHD posts from 2023
In this edition of the Animal Health Digest Bulletin, you’ll find highly-read posts in 13 categories. Now in our ninth year of curating content for animal health professionals, our team remains committed to sharing content in the context of daily interactions with animal owners, veterinary teams and industry colleagues. Source: Animal Health Digest Bulletin, December 28, … [Read more...]
Worth a Glance – December 21, 2023
Last week’s AHD Bulletin – Animal Health Digest Bulletin, December 14, 2023. Link. Most read post(s) from the December 14th AHD Bulletin – Underutilized and underappreciated. Link. What’s new in preventing and treating laminitis in horses? Link. Keeping it simple. Link. ============================================ Sorry, dogs: Cats can play fetch, too, … [Read more...]
2024 Pork Industry outlook: Finding opportunity through challenges
Commentary Animal health pros aware of producer challenges make better partners and advocates when dealing with swine producers and systems. Articles like this offer a wider look at swine production and all the factors in play beyond what solutions we have available through animal health channels. Optimizing individual animals within various production stages remains the … [Read more...]
‘Invisible fence’ keeps cattle on ranch, protects environment
“The possibilities are endless” shared Florida cattleman Jim Strickland talking about his experiences with GPS collars and cellphone tower enabled virtual fencing. Beyond containment in designated areas, the technology makes ranching more efficient. Strickland can change grazing boundaries from his computer, keep cattle out of areas he wants to protect or areas effected by … [Read more...]
Progressive Cattle’s Top 10 online articles from 2023
Commentary Readership metrics indicate what cattle producers could use help with from animal health pros. We can’t get so caught up in running the road, making calls and pitching services that we lose touch with our customers’ interests. The economic importance of cow longevity and depreciation topped the list that includes hydroponic forages, timing for weaning, … [Read more...]