Pets getting too expensive, cats on leads, knowing the coming wave of Gen Z workers, influencer marketing and more . . . Source: IBPSA Fast Bites, April 8, 2024. Link. According to the Newsweek article shared about rising pet costs dog owners spend more on their pet (about $1,400 a year) than cat owners ($1,200) considering all possible expenses: vaccinations, bed, food, … [Read more...]
The veterinary nurse’s role in heartworm testing and treatment
Veterinary nurses are the front line when it comes to discussing the frequency and necessity of heartworm testing, writes Jordan Porter RVT, VTS (SAIM). She reviews the heartworm life cycle, treating heartworm-positive patients and supporting veterinarians and practice communications. Source: Today’s Veterinary Nurse, Spring 2023. Link. Educating pet owners is a role a … [Read more...]
Buckle down on biosecurity: HPAI, BIAV
Mindy Ward’s title says it all, “Buckle down on biosecurity!” We’ve assembled a group of articles referencing emerging HPAI infections in non-bird species. Most notable is AABP’s renaming of the emerging cattle disease as Bovine Influenza A Virus versus HPAI followed by assertions to keep pets away from birds. There’s significant media coverage but, as we’ve learned before, … [Read more...]
Navigating the new pet care landscape
Asserting that the modern pet owner demands a more engaged, transparent and responsive veterinary experience, Aaron Massecar MA, PhD, and Kelly O’Brien share perspectives about practicing veterinary medicine in this digital and advancing technology age. They cite a study indicating online searches can strengthen the veterinary-client relationship and share the importance of a … [Read more...]
Reskilling in the age of AI
This article was awarded the 2023 HBR Prize honoring the best Harvard Business Review article of the year. The authors share the significance of the complexity and pace of technological change. Its velocity will likely require millions of workers to be not only upskilled, but reskilled. Drawing from interviews with representatives of companies worldwide that are already … [Read more...]
Worth a Glance – April 4, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, March 28, 2024. Link. Most read post(s) from the March 28th AHD Bulletin – Horse remains near Buckingham Palace reveal birthplace of jousting steeds. Link. Covetrus® adds next-generation, online Rx management solution to VetSuite. Link. The anti-meat discussion returns to rapid emissions reduction. … [Read more...]
Curbing gas with perennial grass
The Paris Agreement commitments to global emissions-reduction targets has elevated the discussion of methane production from cows <Link>. While some claim inaction from the livestock segment, a Minnesota study of forages contradicts those claims. Perennial forages are often praised for their ability to capture atmospheric carbon and sequester it in the soil. Now a … [Read more...]
APHIS now thinks wild birds are to blame for HPAI infections in cows (video)
Based on findings from Texas, the detections appear to have been introduced by wild birds. Initial testing by the National Veterinary Services Laboratories has not found changes to the virus that would make it more transmissible to humans.” Source: Drovers, March 28, 2024. Link. Also see: Milk supply unaffected by HPAI in cows, Smithsonian, March 27, 2024. Link. … [Read more...]
A bad sample is worse than no sample
Sponsored Content According to Ohio State’s William (Bill) P. Weiss, PhD, “A bad sample is worse than no sample.” He was speaking about accuracy when analyzing feed, but he could have been referencing the collection of samples to be sent to diagnostic laboratories to identify pinkeye strains from cattle showing signs of it. Addison Laboratory’s Karlin Yaeger and I spoke … [Read more...]
Technology, sustainability and new food formats topped trends at Global Pet Expo
Sharing his perspectives from the Global Pet Expo, Mark Kalaygian says product innovations seemed to reflect three key areas: technology, sustainability and new food formats. Source: Pet Business, April 2024. Link. … [Read more...]
AAHA’s free webinar schedule for 2-Q-2024
AAHA Learning is providing free access to these courses for animal health pros. RACE continuing education credits are available with registration. Membership is not required. Feline diabetes and choosing SGLT2 inhibitors: May 27th recording may be available Fostering cultural competency in veterinary medicine Stay, please: The path to improved retention in veterinary … [Read more...]
Covetrus® adds next-generation, online prescription management solution to VetSuite
According to a recent Covetrus study, practices can double revenue and profitability by offering clients the convenience of in-clinic plus online pharmacies. This capability is important as consumers increasingly expect convenient ways to buy pet medicines and products. Covetrus vRxPro™ represents an evolution of the company’s current prescription management offering. It is … [Read more...]
ABC Intelligence launches next-generation market intelligence platform
ABC is introducing MarketGenus, a next-generation market intelligence platform into its VetGenus suite of products. MarketGenus matches products and services to patients that would benefit most from the product and service offerings is enabled by ABC’s proprietary DataGenus technology. Source: ABC Intelligence, March 25, 2024. Link. MarketGenus, can be used in the … [Read more...]
HPAI confirmed in Texas, Kansas dairy cows
Unpasteurized, clinical samples of milk from sick cattle collected from two dairy farms in Kansas and one in Texas, as well as an oropharyngeal swab from another dairy in Texas, have tested positive for a strain of highly pathogenic avian influenza. The USDA said that affected dairy cows do not appear to be transmitting the virus to other cattle within the same herd. Source: … [Read more...]
The anti-meat discussion returns to rapid emissions reduction
Commentary The next big climate deadline is for meat and dairy, writes Kenny Torella sharing information from the December 2023 United Nations Climate Change conference. He quotes Harvard’s Helen Harwatt who says, “We need to see major changes in livestock production and consumption . . . really deep and rapid changes over the next decade.” Beyond the obvious reduction in … [Read more...]
New pet products earn top honors at Global Pet Expo
Global Pet Expo’s Best in Show awards were awarded across 13 product categories, including aquatic, bird, boutique, cat, dog, dog food/treats, natural, reptile, small animal, pet sustainability, pet tech innovation, point of purchase and the modern pet. Source: Pet Product News, March 2024. Link. … [Read more...]
Practicing with care for the emotional well-being of animals
Slick floors, padding for exam tables and seeing posters from an animal’s perspective were among topics when Temple Grandin, PhD, MS and Fear Free’s Marty Becker, DVM addressed Fetch dvm360 conference attendees recently. Not everyone gets to attend these events, so we’re sharing an overview from Kristen Coppock, MA. Source: DVM 360, March 17, 2024. Link. “Creating and … [Read more...]
5 key pet industry trends to watch from 2024 to 2028
Sharing takeaways from an in-depth Packaged Facts webinar titled, “US Pet Market Outlook 2024: Opportunities in a Mixed Growth Landscape, Sarah Schmidt offers a summary of key trends: Impact of inflation on pet owner spending Economic challenges facing younger pet owners Shift to lower-cost products and services Decline in the dog population Continued pet … [Read more...]
Hate making time for exercise? Cozy cardio might work.
From TikTok trend to more mainstream, those who dislike exercise but know they need it are trying cozy cardio as a method to get their hearts beating. According to a study done by the Annals of Internal Medicine, low-intensity exercise offsets the harmful effects of sitting down for hours on end. Source: UniqueBeauty, February 15, 2024. Link. “Exercise is no longer a chore … [Read more...]
Worth a Glance – March 21, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, March 14, 2024. Link. Most read post(s) from the March 14th AHD Bulletin – Doing for others. Link. FDA proposes new regulations for animal drug labeling. Link. Dairy industry contraction trend continues. Link. ============================================ AI won’t replace B2B copywriters, because it … [Read more...]
The first insulin-producing cow could mean a new era in insulin production for diabetics
A new Biotechnology Journal study describes the development of the insulin-producing cow, a proof-of-concept achievement that could be scaled up after additional testing and FDA approval. “The study’s goal was to make proinsulin, purify it out to insulin and go from there, said Matthew B. Wheeler, PhD, but the cow processed it herself. She makes about three to one biologically … [Read more...]
Upcoming industry conversations scheduled at The Bridge Club
Register to join The Bridge Club at no charge during these upcoming conversations: Understanding title protection for veterinary technicians, Zoom, April 24, 2024, 7:00 p.m. to 8:00 p.m. CDT. <Link to register> Revolutionizing veterinary education, May 02, 2024, 7:00 p.m to 8:00 p.m. CDT. <Link to register> Source: The Bridge Club, LinkedIn. <Link> … [Read more...]
KC Animal Health Summit 2024 emerging company applications to CLOSE April 1
The 19th annual Summit is one of the only opportunities in the world for early-stage companies in the animal health and nutrition sectors to present their vision, business plan and technology to potential investors. Applications close on April 1st, 2024. Source: KC Animal Health Corridor, March 18, 2024. Link. To apply to present as an emerging company, visit the Animal … [Read more...]
No excuses to skip prevention with cash cattle markets nearing historic highs
Commentary We often hear about cattle producers who penny pinch on vaccines, dewormers and other practices that support cattle health. While every head has always counted, there is no better time to invest in advancing herd health than when cash markets are high. Cattle producers can realize even higher premiums for doing the right things at the right time when cattle … [Read more...]
Urban greening boosts rodent population and zoonotic disease risk
Commentary We have shared posts about the intersection of wildlife and our domestic animals <Link>. The risks are worth more attention and specifically, pet owner education. Margaret Davis shares the zoonotic drawbacks created by urban greening initiatives that beautify cities, support biodiversity and purify air by creating habitats for diverse flora and … [Read more...]
The rights and wrongs of dog treats
Commentary Recent statistics classify the majority of pets in the United States; about 56 percent of dogs and 60 percent of cats, as overweight or obese <Link>. Our team has been outspoken about how treats are positioned, kcals in treats and addressing pet owner feeding and treating behavior <Link>. As we see new treats introduced, we routinely check on the kcals … [Read more...]
2,200 give feedback in Purdue’s Sales Excellence Survey of agribusiness reps
We once thought exceptional salespeople possessed an innate gift, but recent data highlights the impact of today's sales managers in nurturing and refining this gift to unlock its fullest potential, writes Scott Downey, PhD. He shares results showing knowledge across industry, technical and product domains was the significant differentiator among top sellers. Stressing the … [Read more...]
Worth a Glance – March 14, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, March 7, 2024. Link. Most read post(s) from the March 7th AHD Bulletin – Data from 36 years: 20 dog breeds that attack people most. Link. Home delivery, autoship important offerings for veterinary clients. Link. 9 pet companies listed as fastest-growing U.S. private companies. Link. AHD Archives for … [Read more...]
Don’t throw away extra milk
It is the most common disease in dairy cattle. Twenty percent to 40 percent of cows develop clinical mastitis each lactation. This article shares perspectives on mastitis treatment, choosing which cows to treat, culturing milk samples to determine the treatment pathway and economic considerations as presented by Pamela Ruegg, DVM, MPVM. Source: Hoard’s Dairyman, March 8, … [Read more...]
Unraveling patterns of swine pathogen co-infections
Pig health is continually challenged and conditions vary from farm to farm. Multiple pathogens influence effective prevention strategies frustrating producers and veterinarians. To evaluate co-infections and their impact on farms and to better understand the consequences of pathogen challenges, a collaborative project of Iowa State University and Boehringer Ingelheim studied … [Read more...]