Includes Commercial Content David Hallock is well acquainted with thrush and explains there are several opportunities for it to become prevalent and persistent. The article is complete with photos and guidance for farriers and horse owners that veterinary teams may find useful. Treating the thrush should result in a big, healthy, clean and open frog. Consistent cleaning … [Read more...]
New PRRS strain moving fast through Indiana, Ohio swine facilities
A new strain of porcine reproductive and respiratory syndrome virus is plaguing pig farmers in Ohio and Indiana. PRRS 1-10-4 L1C.5.35 is moving fast through barns and is more aggressive than other strains. These pigs still get very sick very quickly and get very quiet when this PRRS strain hits, according to Bethany Heitkamp, DVM. The most unusual thing she is seeing is … [Read more...]
JAVMA article reinforces strong safety profile of Synovetin OA
An article in JAVMA <Link> confirms that any radiotherapy exposure to veterinary staff and pet owners from dogs treated with Synovetin OA® is insignificant; just a fraction of the U.S. Nuclear Regulatory Commission’s allowance of 100 millirem per year of radiation. The studies show that exposure is very low; practically insignificant. This is important because some … [Read more...]
Worth a Glance – February 12, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 5, 2026. Link. Most read posts from February 5, 2026 AHD Bulletin – Pet humanization predicted to double global pet care market by 2035. Link. Why Ro is spending $233,000 per second on a Super Bowl ad. Link. The pro/con list – useless. Link. Dental revenue remains behind; 90 percent of … [Read more...]
Why Ro is spending $233,000 per second on a Super Bowl ad
For those of us who scratch our heads calculating the total costs committed to Super Bowl media, this piece informs and enlightens. Ro’s Zachariah Reitano shares what makes a Super Bowl ad unique, why it is not just another ad buy, the potential economic benefits and other reasons why the company is investing in one. Super Bowl advertising is an anomaly in the normal scope … [Read more...]
Pet humanization predicted to double global pet care market by 2035
A comprehensive new market intelligence report by Future Market Insights projects the global pet care market as poised for a decade of transformative growth. Acknowledging some inflationary pressures, the article positions the expanding digital accessibility and accelerating demand for functional foods, customized supplements and eco-friendly accessories as drivers of future … [Read more...]
Software integration is key to greater veterinary AI adoption
Commentary Destined to become a clarifying pivot point in veterinary technology development, we’re sharing a new paper, Companion Animal Veterinary Software: Part I, Navigating Practice Challenges with Support of Technology and AI, authored by Jon Ayers, Jeff Dixon, Dr. Adam Little, and Adam Wysocki, with contributions from Andrew Luna. As might be expected given this … [Read more...]
General practice dental revenue remains behind, yet 90 percent of animals need dental care
Sarah Rumple, CVJ, shares tips from Monique Weldon, DVM, and Paul Camilo, CVPM, focused on building dental revenue in veterinary practices. The article shares ways to increase dental revenue through outreach, client education, standardizing codes, staff training, reassembling fee structures and promoting wellness plans. Source: Today’s Veterinary Business, February 1, 2026. … [Read more...]
Vetiquette: Elevate client service with simple habits
It’s not rocket science, says Stacee Santi DVM. But every interaction matters. She shares 10 ways to cultivate the most loyal clients. Her article includes tips for interacting on the phone, via text and email. We would add the importance of developing a unified team approach to client services to manage client experiences with each touch or interaction. Source: Today’s … [Read more...]
IBPSA Fast Bites – February 2, 2026
In this week’s Fast Bites: OSHA compliance period has begun From diagnosis to life after loss (FREE Symposium) – session schedule continues Member webinar, February 18th: Modern reservation strategy. Link. US Department of Labor compliance toolkit providing resources to help employers understand their basic responsibilities under federal labor laws. Link. Most … [Read more...]
Here’s what dog gum colors mean
Content for Pet Dental Month Helping dog owners understand the importance of oral care can start with simply urging them to routinely check the color of their dogs’ gums. Katie Grzyb, DVM, shares the meaning behind changes in a dog’s gum colors and when pet owners should contact a veterinarian. Source: PetMD, December 28, 2025. Link. Key takeaways from the article: … [Read more...]
Four pillars approach to achieving longevity in canine patients
Commentary Articles like this often seem rudimentary until you read them like a first-time pet owner who knows little about the importance of veterinary care. Younger first-timers likely have limited experiences with medical doctors other than illness treatments, which can make the veterinary environment disconcerting. With this in mind, we’re sharing the article linked … [Read more...]
Red lighting in dry cow pen, consistent with known physiology
There’s a hypothesis being tested using red lights at Parkview Dairy in Delhi, California. The new dry cow barn was constructed with red lights to better understand how light exposure regulates circadian rhythms. The concept emerged from a broader awareness of circadian biology and a recognition that traditional barn lighting often overlooks how cows perceive light at … [Read more...]
From rabid raccoon to workhorse. Tame the practice phone
When three-fourths of prospects and clients use the phone, it deserves focus. In this article written for AHD, Rick Purnell shares recent Salesforce data and addresses generational avoidance of using the phone. 61 percent of customers prefer to speak to someone via phone when they need help 75 percent of customers believe calling a business will give them the quickest … [Read more...]
Veterinarians, pet owners under systemic strain, PetSmart Charities–Gallup study #2
Commentary By now, you’ve probably read plenty of industry takes on the results of part two of the PetSmart Charities–Gallup State of Pet Care Study <Link>. Or, you’ve seen articles in mainstream media emphasizing affordability of care for pets. Press releases and articles may sensationalize the findings below, but the study reveals much more than recalcitrant … [Read more...]
IBPSA Fast Bites – January 26, 2026
In this week’s Fast Bites: OSHA Compliance reminders New Jersey legislative update Free three part symposium: Pet End-of-Life Legal & Emotional Guidance presented by the New York State Bar Association's Committee on Animals and the Law Upcoming member webinar: The Modern Reservation Strategy: Turning Online Inquiries into High-Trust, High-Value … [Read more...]
First consensus in veterinary medicine for diagnosing and monitoring CCDS
Canine Cognitive Dysfunction Syndrome, sometimes called “doggy dementia,” is common, but under-recognized. Early CCDS signs are subtle and often mistaken for normal aging. A consensus in veterinary medicine for diagnosing and monitoring CCDS as shared in this article, is a step toward practical, real-world diagnosis. Source: AKC Canine Health Foundation, January 13, 2026. … [Read more...]
Extension beef specialist concerned about lower quality hay from 2025
Jeff Lehmkuhler has never seen lower hay quality than what he witnessed in 2025. With winter weather extremes and spring-calving cows in their third trimester, he recommends pulling forage samples to document what nutrient levels exist in unique lots of hay, then adjust accordingly. Communicating the importance of nutritional sampling is a simple action for veterinary teams … [Read more...]
USDA approves TruCan™ Ultra B (Oral), a ½ mL Bordetella bronchiseptica vaccine for dogs
Building on TruCan B Oral, Elanco Animal Health Incorporated has received approval of TruCan™ Ultra B (Oral) the first USDA-licensed ½ mL oral Bordetella bronchiseptica vaccine for dogs. This is the second recent expansion of Elanco’s Tru vaccine line, with TruCan Ultra CIV H3N2/H3N8 receiving USDA approval in July of 2025. Source: Elanco, January 16, 2026. Link. … [Read more...]
Patterson Veterinary relaunches refreshed NaVetor Veterinary Cloud Software, acquires full rights
Patterson Veterinary announced it has acquired full ownership of NaVetor, a cloud-based veterinary practice management software, strengthening its long-term commitment to delivering trusted, easy-to-use, innovative cloud software for practices of all sizes. The company also relaunched NaVetor with several updates and enhancements. Source: Globe Newswire, January 27, 2026. … [Read more...]
Solvet launches CattleZen to reduce stress, boost health in cattle
CattleZen is a proprietary blend of maternal bovine-appeasing substance and a calming pheromone that, when applied just above the muzzle, stimulates a calming effect. The product will be officially launched at the 2026 CattleCon NCBA trade show, providing producers with an opportunity to learn about the science, performance benefits and practical use of the product. Source: … [Read more...]
Worth a Glance – January 29, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 22, 2026. Link. Most read posts from January 22, 2026 AHD Bulletin – College women far outnumber men in law, medical, vet schools and it matters. Link. RHDV-2 confirmed in North Carolina. Link. 5 common dog ailments that respond well to laser therapy. Link. PetSmart rolls out omnichannel … [Read more...]
PetSmart rolls out omnichannel veterinary support program
PetSmart is partnering with pet health platform Vetster to offer virtual veterinary support services at select stores in the U.S. The company says that through Vetster's secure medical platform, PetSmart associates can gain real-time access to licensed veterinarians where regulations allow. The services are meant to complement, rather than replace, in-clinic visits. Source: … [Read more...]
USDA announces New World Screwworm Grand Challenge
The New World Screwworm Grand Challenge funding opportunity marks a pivotal step in USDA’s comprehensive strategy to combat NWS and prevent its northward spread. As part of the commitment USDA’s Animal and Plant Health Inspection Service will make up to $100 million available to support innovative projects that enhance sterile NWS fly production, strengthen preparedness and … [Read more...]
Quarter zip only for video calls
This is an interesting take on what to wear for video calls and why. Source: Because of Sales. Link. The quarter zip is the uniform of someone who does this every day; competent, put-together, not trying to impress you.” … [Read more...]
5 common dog ailments that respond well to laser therapy
Non-invasive photobiomodulation therapy has grown as veterinary teams increase their understanding of its benefits when treating various canine diseases. The author reviews five canine diseases where laser therapy can be particularly effective. Source: Innovative Veterinary Care, January 17, 2025. Link. <BQ> “Photobiomodulation therapy offers veterinarians a … [Read more...]
Acupuncture for cows
Acupuncture may provide a practical, low-risk adjunct for cattle veterinarians for pain and restoring function in food animals. It also can stimulate and influence both immune and reproductive system regulation. Source: Bovine Veterinarian, January 14, 2026. Link. When analgesic tools are scarce and animal comfort matters, acupuncture may offer a meaningful benefit at … [Read more...]
Mortality at the sow farm: a 10-year retrospective
Mortality continues to be one of the most influential factors affecting profitability, yet remains difficult to reduce. Despite ongoing innovation, robust disease management and collaborative efforts across all sectors of swine production, the analysis of a decade of data clearly shows the ongoing struggle with mortality. Rachel Johnson shares livability trends and data about … [Read more...]
Vets Choice Radiology leadership expansion signals next phase of growth, investment
VCR was founded to deliver timely, high-quality radiology expertise for veterinarians. As diagnostic demand continues to grow across the profession, the company is focused on strengthening the infrastructure, tools and teams that help veterinary practices access timely, consistent radiology interpretations to guide patient care 24/7, 365 days a year. Georgia Wraight has … [Read more...]
Live from VMX
With VMX 2026 in full swing, this news release captures real-time highlights, announcements, and trends shaping this year’s event. The ideas and innovations shared at VMX help shape new trends, influence how veterinarians champion care for animals, and ultimately help them provide smarter, faster and more effective care. Source: VMX, NAVC, January 20, 2026. Link. … [Read more...]