The spring storm season is here. Don’t let lightning strikes, power surges and power outages zap your data. “Clinics are more at risk of a lightning strike or power surge that can negatively affect computers than they are for all the data breaches you’re reading about. Data backup failure is going to get someone first,” says Nancy Dewitz, technical and marketing consultant … [Read more...]
Culture affects veterinary practice success
Animal health professionals will be eager to see the results of the much-anticipated, annual AAHA 2016 State of the Industry survey. AAHA President Michael Cavanaugh, DVM, shared results about studies of organizational culture in veterinary practices. Researchers surveyed more than 1,000 veterinary hospitals to study the qualities of organizational culture in practices, … [Read more...]
Technology with Dr. Adam Little
Dr. Little reviews how biotech advances may shift demand for food animal veterinary services and the role that sensor technology plays in conservation activities. He also comments on the Mars Petcare acquisition of Whistle’s ‘Fitbit for dogs’ and human medicine developments that show promise for veterinary care. Source: Exponential Vet, Issue #12, April 12, 2016. … [Read more...]
Backyard chickens and the VFD
A subscriber sent us this article about the chicken debate in Irving, Texas. This discussion represents issues in all American cities, suburbs and rural developments. VFD regulations apply to these animals as much as they do to those in a feedlot. Veterinarians who don’t plan to practice food animal medicine, must be well-versed in the VFD regulations. The law allows any … [Read more...]
Cats and dogs now playing computer games
Computer games for pets are the latest in the continuing trend of dogs and cats being elevated from family pet to furry babies. Source: The Age, April 9, 2016 via APPA SmartBrief. I don't think people spend enough time with their pets. Anything that encourages people to interact with their cats, so they're not living such a sedentary lifestyle, is good," Dr. Bronwen Slack, … [Read more...]
Scoping in motion: Dynamic endoscope improves diagnosis of breathing problems
Because upper respiratory abnormalities lead to poor performance, predominantly in racing thoroughbreds, but also in show and sport horses; technology has evolved to help properly diagnose these issues. Changing from resting endoscopy to dynamic versions help veterinarians better evaluate and diagnose a performance horse with airway issues. This technology has evolved from use … [Read more...]
Text from your computer
Texting is rapidly becoming the primary way of communicating. Working in an email environment creates challenges for sending links or messages to someone’s cell phone. We found this handy listing for simple ways of sending text messages from the internet or from your computer to phones. These email addresses act as direct links to a carriers’ SMS gateways. Source: Martin … [Read more...]
Customers’ needs and perceptions changing
The impact of online marketing in the business-to-consumers arena now applies to the business-to-business world. Whether you've noticed or not, your customers' preferences, needs and perceptions are changing. They are looking for a different buying experience in 2016. It's time to adapt to their changing needs, wants and perceptions, says Bridget McCrea. This article signals … [Read more...]
Pest buster listing for cattle is good tool
This listing of parasite and pest management products is a good reference tool for veterinary teams, dealers and representatives. Most of these products’ labels and applicable MSDS sheets are available from the North American Compendium. Source: Beef, March 2016. 2016 Pest Buster Listing. … [Read more...]
Wiggle with Wendy Myers
Wendy Myers addresses wiggle words in the context of heartworm compliance and dental care. She presents the case for being more confident instead of wishy-washy. Source: Animal Health Solutions, April 2016. (complimentary access) Are you letting clients wiggle out of heartworm prevention? and Avoid wiggle words that kill dental compliance both address how veterinary team … [Read more...]
Dairy Industry Trends
Leading dairy offer a look at the challenges of marketing to dairy producers. Read about their ideas on: Current Situation Outlook and competition Current Trends Technology Source: AgriMarketing, March 2016. Trends in the Dairy Industry, page 18. … [Read more...]
Welcome Tammy Platt
Please welcome Tammy Platt, PhD, as a contributing editor to the Animal Health Digest team. Formerly the equine program coordinator and assistant professor of animal science at Morehead State University, Platt brings extensive academic and industry expertise to the group. In addition to working as a veterinarian technician, Platt has experience in distribution, in-house … [Read more...]
Darned dermatophytes
Dermatophytosis is most frequently associated with the zoonotic ringworm infection. However, those circular areas of hair loss can signal more than just ringworm. These articles address the need for proper diagnosis and include a discussion about the origins of the infections. Source: DVM 360, March 2016, page M4. Three species of fungi most commonly cause dermatophytosis: … [Read more...]
The importance of trust
Adam Little, DVM reviews technology and explores the importance of trust in this set of posts. Source: Exponential Vet, March 29, 2016. Veterinarians have been labelled as resistant to change, traditionalists, or worse when it comes to adopting new technologies. However, from my experience, I think that’s terminology thrown around to excuse poor product development and … [Read more...]
What’s up with pet food?
The Global Pet Expo offers a look at what’s new, different or trendy. Debbie Phillips-Donaldson, editor-in-chief, of Petfood Industry, shares what she experienced at the expo in this article. Topics include: innovation enhanced kibble freeze-dried, raw and baked pet foods and treats cat focus natural pet food and treat claims ingredient transparency Source: … [Read more...]
Animalytix shares 2015 industry trends at WVC executive forum
The Animalytix Senior Executive Forum covers a variety of topics for industry stakeholders. The results this year included a unique price volume analysis reflecting the performance of nearly 500 brands since 2014. Trends indicate growth in the industry overall. Source: Vet Advantage, March 2016, page 24. The formal program included an overview of 2015 Results for the U.S. … [Read more...]
8 things to know about ransomware
Ransomware attacks are more common than we think. Hackers are becoming more aggressive than before. When launched, ransomware encrypts your data and makes it unusable until you pay a ransom to hackers who may or may not release a key to your files. The basics of ransomware and eight ways to protect against it were presented this week during the radio program Air … [Read more...]
Sponsored Content – Only data security mitigates system breaches
Data breaches don’t happen quickly says Paul Hugenberg. They take weeks and months. Hackers are patient and spend all the time they need to get the data they want. They know 80 percent of your data is outside the view of existing controls. Applying proper classification to sensitive data can help you put proper controls around it to reduce risks. Source: InfoGPS Networks, … [Read more...]
Younger generations like to learn from videos
See how Gen Z and millennials consume media in this infographic taken from the annual Acumen Report from Defy Media. "The results prove younger audiences' increasing appetite for video that's satisfying a diverse set of needs, and the importance of understanding preferences or risk being easily tuned out,” Andy Tu, Defy Media executive vice president of marketing, … [Read more...]
Give good phone
Phone etiquette is important, says Jeremy Keen, DVM. Presenting a relaxed, positive and service-minded personality regardless of how busy we are is critical to client satisfaction. The same goes for retail associates, dealers and telephone persons in distribution or manufacturer call centers. Any phone call we handle is the image of our company in that moment. Source: … [Read more...]
Beef and pork no longer need to be COOL (labeled)
Beef and pork producers got confirmation March 2nd that COOL regulations would no longer apply to their production processes. COOL regulatory requirements for chicken, lamb, goat, farm-raised and wild-caught fish and shellfish, perishable agricultural commodities, peanuts, pecans, macadamia nuts and ginseng remain in effect. Source: Beef Producer, March 3, 2016. Under this … [Read more...]
Editorial – Home delivery still growing
Articles about opportunities in the pet retail business often make me scratch my head. How can retailers get so excited and veterinary hospitals remain blasé’. For nearly 15 years, veterinarians have been offered opportunities to use various home delivery platforms to auto-fulfill standing prescriptions, brand diversity in large categories and specialty products. Yet, these … [Read more...]
Academic institutions called to lead change in veterinary technology
Dr. Little explores: additive manufacturing applications in healthcare, the disconnect between data and our healthcare system, a big milestone in artificial intelligence and a new series of blog posts on what DVMs can do to build the future he has presented in recent posts. Source: Exponential Vet, March 15, 2016. In some circles, academia is seen as the anti-thesis of … [Read more...]
Thyroid treatment shake-up
The first brand of veterinary levothyroxine sodium to receive FDA approval has created a shake-up in long-standing treatment protocols for hypothyroidism in dogs. Nine out of 10 brands of levothyroxine sodium can no longer be manufactured or distributed due to a federal initiative to lower the number of unapproved animal drugs on the market. Acknowledging this disruption, FDA … [Read more...]
Farm Journal Media acquires Vance Publishing
Farm Journal Media announced the acquisition of the agricultural assets of Vance Publishing last December. Publications from both companies with new looks and names are now hitting our mailboxes. Some magazine titles have closed. Details about the acquisition and the future of those titles are presented in this article. Source: AgriMarketing, January/February 2016. The … [Read more...]
Feline anesthesia and analgesia: recent developments
Products approved by the FDA for use in felines are historically sparse. Recently, there have been a few new approvals. Source: Today’s Veterinary Practice, March/April 2016, page 20. In this peer-reviewed article, Kristen Messenger, DVM, North Carolina State University, reviews current and new options for our feline friends. … [Read more...]
AVMA offers help with VFD
As the Veterinary Feed Directive (VFD) becomes reality, AVMA offers expertise. Veterinarians wanting help filing VFDs can use a model form and instructions the association offers. VFD regulations require veterinarian oversight of antimicrobials in drug classes considered important to human medicine. Source: JAVMA News, March 2, 2016. The AVMA published the model form in … [Read more...]
GMO debate gets weirder
If you follow GMO discussions, you’ll enjoy John Phillips’ take on this controversy. His viewpoint clearly outlines the challenges inherent with advancing science. A few tongue-in-cheek references are worth a chuckle too. Source: Top Producer, March 2016. Any definition you can come up with to identify a GMO can be rapidly nullified because of new technology or because it … [Read more...]
Editorial – Engage customers. Grow business.
Companies in the business-to-business (B2B) sector engage just 29 percent of customers, according to Gallup. In other words, we’re letting 71 percent go astray. This article calls all of us in the channel of influence to act. It means we must spend more time and resources to understand customers’ perspectives. This is true for veterinary teams and retail associates, as well as … [Read more...]
Data kidnapping is real and disastrous
Data kidnapping is real and on the rise. Malicious ransomware can infect individual computers and networks when users click on deceptive links or websites, or open infected emails, often with good intentions. The result is permanently encrypted files rendered worthless without the code the kidnappers hold. Victims reported more than $18 million in ransomware-related losses … [Read more...]