Speed has a force-multiplying effect. It eliminates festering problems faster and accelerates vital progress on important to-dos. Source: AXIOS, January 18, 2024. Link. Get it out of the way and you have freed up bandwidth . . . INSIGHTS: Per the old time management tip . . . handle it once. Also see: The Two-Minute Tool, GTD®, May 19, 2020. Link. David Allen explains … [Read more...]
The path to retention in veterinary medicine
AAHA’s recent retention study reveals challenges that must be met to keep educated veterinarians and vet techs by proxy practicing. Veterinary medicine has a problem: attrition. The study’s introduction includes these factors: 30 percent of those in clinical practice plan to change practices or leave within the next year. Once they leave clinical practice, only 10 … [Read more...]
A plan is not a strategy
A comprehensive plan with goals, initiatives, and budgets is comforting, BUT starting with a plan is a terrible way to make strategy, says Roger Martin, MBA, author and Thinkers50 Number One Management Thinker in 2017. Martin’s YouTube video, A Plan Is Not a Strategy, was the most watched in 2023. What most strategic planning is in the world of business has nothing to do with … [Read more...]
Combatting lack of adherence to heartworm preventatives
Animal health pros need to share images like this one over and over. We recently featured disturbing data on noncompliance <Link> and called for more realistic imagery in that post. Kudos to AHS for this image of heartworm. What will you do with it? Source: American Heartworm Society, X, January 18, 2024. Link. … [Read more...]
Worth a Glance – January 25, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 18, 2024. Link. Most read post(s) from the January 18th AHD Bulletin – Cell phone addiction, how it impacts our relationships. Link. Leadership or sales tactics. Link. Practices that push cow-calf profitability. Link. ============================================ Elanco’s multi-year … [Read more...]
Biosecurity methods update, learning across segments
Driven by African swine fever, avian influenza, PRRS, the realistic risk of hoof and mouth disease, more livestock producers are paying more attention to how to protect our domestic food production animals and in the process protect human populations from zoonoses. We’re sharing two articles as animal health pros interact and work with animal owners. The devil remains in … [Read more...]
Don’t let dairy cows get lost in transition
One of the bigger threats to overall transition cow health is a reduction in dry matter intake while her energy requirements increase to support milk production. Mindy Ward gathered dairy management practices to help improve overall transition cow performance for this article. The transition cow is milking, producing more milk and not consuming enough calories to cover that . … [Read more...]
Beef impact on dairy gestation
Little had been known about the impact of beef semen on the dairy cow until a project at Pennsylvania State University that was summarized in the Journal of Dairy Science. . . . using beef sires on your dairy herd isn’t going to hurt a herd of high-producing dairy cows.” – Bailey Basiel, PhD candidate Source: STgenetics, January 10, 2024. Link. Basiel reports there was a … [Read more...]
Marketing might benefit from some cynicism
Commentary We put Hannah O’Rourke’s article calling for more realistic messaging in this section acknowledging veterinarians serving producers are providing services and products in B2B settings focused on optimizing revenue in addition to animal health. She lends a dose of realism given how frequently products are presented as the Holy Grail with no room for business owners … [Read more...]
Emerging equine eye therapies
Horses will likely develop eye issues at some point in their lives. Chris Smith, DVM, shares four cutting-edge treatments for equine eye issues ranging from corneal ulcers to cancer. They offer hope for owners caring for horses with eye conditions: Low-dose gentamicin intravitreal injection Corneal cross-linking Cyclophotocoagulation Photodynamic … [Read more...]
Horses are built for cold weather, but need support
The educational infographic shared by the AAEP is a good reminder for horse owners, especially those who may be struggling to care for their horses in winter. This, along with information from the AHD archives are good resources to support educational communications on social media or in newsletters. Source: AAEP, Facebook, January 19, 2024. Link. Source: Search results … [Read more...]
An update on multi-drug-resistant parasites in horses
During a University of Kentucky equine vet CE event, Martin Nielsen, DVM, PhD, DACVM, DEVPC, DVSc, provided attendees with an update on the current state of parasite drug resistance, as well as the most current guidelines for diagnosing drug resistance in horses. He shared equine-practitioner-specific recommendations that will appear in an updated version of the AAEP’s … [Read more...]
11 ways dog owners could be stressing out dogs without realizing it
Pet owners’ everyday activities may unknowingly cause their dogs stress. These include smoking, sunglasses and hats, staring too intensely, tight hugs and more. This is great content to share on social media and in newsletters, as well as review with clinic, retail and pet boarding employees. Source: BUSINESS INSIDER, January 19, 2024. Link. Also see: Dog mental health … [Read more...]
How dogs understand time
Investigating the uncanny sense of time in dogs, Jen Phillips April learned about periodic timing and interval timing from dog cognition experts. She shares insights into how dogs track time. Dogs may not understand time in the exact way that humans do, but our canine companions do mark time using their senses, routines, and environmental cues.” Source: Great Pet Care, … [Read more...]
IBPSA Fast Bites – January 22, 2024
Forbes trends in pet health care, VMX review, grooming’s pivotal role, choosing a credit card processer, exceptional lobbies, pets as family, lines of credit and more . . . Source: IBPSA, January 22. 2024. Link. … [Read more...]
JAVMA adding video transcripts
Keeping with the advancing digital communications, JAVMA is developing a space within their journals for articles that are centered around a clinical video, but also include the hallmarks of a scientific paper, such as an abstract, references and study objectives. As a clinician, I’ve often read peer-reviewed articles on a novel technique and wished for an easier way to … [Read more...]
Develop an opportunity mindset
We experience fear as displeasure, and we experience excitement as pleasure. It follows that we move toward situations that provide pleasure and we avoid situations that provoke displeasure. Source: Giant Leap Consulting, January 2024. Link. . . . create a field of excitement where employees are more apt to face challenges than shirk them.” INSIGHTS: Consequences are … [Read more...]
Vets identify 4 barriers to pet food nutrition communication
Commentary Four main barriers may hinder communication about nutrition between pet owners and vets, according to research published in JAVMA <Link>. Time Misinformation and information overload Pet owners’ apprehension toward new information Veterinarians’ confidence in nutrition knowledge and communication skills Collecting diet and treat information … [Read more...]
Are cross-selling and personalization now the same?
We are in the midst of a software revolution, writes Armondo Roggio. He shares perspectives on the rapid changes in e-commerce marketing approaches fueled by ever-evolving AI which is blurring the lines between personalization and cross-selling. He warns marketers to avoid putting merchandising on auto-pilot and allow an AI to take over. The better AI becomes, the more blurry … [Read more...]
Social media calendars help plan clinic outreach
Consistency, relevance and authenticity are key to fostering lasting relationships with your audience in the digital landscape, writes Adam Christman, DVM, MBA. His article is good guidance for veterinary clinic teams to help them avoid knee-jerk posting. A content calendar serves as a road map, enabling veterinary hospitals to plan their social media content systematically.” … [Read more...]
Worth a Glance – January 18, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 11, 2024. Link. Most read post(s) from the January 11th AHD Bulletin – Understanding active listening and distractions. Link. The pros and cons of servant leadership. Link. 22 team-building activities and games for 2024. Link. ============================================ Study: Antibiotics … [Read more...]
Swine herd biosecurity can reduce the incidence risk of PRRS
The industry can keep PRRS at bay, says Scott Dee, DVM, MS, PhD. The results of a two-year retrospective study provide confidence that improvements in swine herd biosecurity can reduce the incidence risk of PRRS. He shares the importance of next-level biosecurity and relates it to all group housed animal settings. Biosecurity is a people business. If people don’t follow the … [Read more...]
Practices that push cow-calf profitability
Spending money with veterinarians was listed as a top investment producers can make to grow cattle profits in 2024 <Link>. Winter weather stresses producer resources while the ensuing tax season gets pencils sharpened. It is a good time for veterinarians to collaborate on best practices that generate profit gains while ensuring optimal herd health. A University of … [Read more...]
Decision making in severe equine asthma. Diagnosis and monitoring.
The authors of this paper developed a flow-chart to help equine practitioners in the process of decision making associated with diagnosing and monitoring SEA. To improve diagnostic and treatment accuracy they present various tests that help monitor the occurrence of pathological changes, such as mucus accumulation and bronchial smooth muscle hypertrophy secondary to the … [Read more...]
6 things to know about pet-safe ice melts
Contains Commercial References All ice melts pose some kind of risk to our pets. Those considered pet-safe contain urea or magnesium chloride are considered slightly safer but may still cause gastrointestinal upset such as vomiting or diarrhea and may not be as effective in melting ice and snow. Rock salt, sodium chloride, is one of the least pet-friendly ice … [Read more...]
Lenticular sclerosis or cataracts?
The eyes of aging dogs often show a blueish haze as old lens fibers degenerate and new fibers are laid down. Eileen Fatcheric, DVM, explains the importance of distinguishing between lenticular sclerosis and the advancing blindness caused by cataracts. Her article is good content for social media and newsletters as some dogs live longer than previous generations. Source: … [Read more...]
Cell phone addiction, how it impacts our relationships
Commentary It irks me when a customer service person interrupts an in-person interaction to answer the phone. Now, cellphones are an insidious part of our culture and impact our ability to have authentic in-person interactions in business and our personal lives. Simon Sinek shares the psychological power smartphones signal when visibly present and signs of phone … [Read more...]
Brands share feeding fundamentals for puppies and kittens
The puppy and kitten diet market is replete with brands. Glenn A. Polyn shares insights from various brands on the nutritional needs of puppies and kittens in this article. Consistent delivery of nutritional elements that support steady growth and managing feed timing and volume are common to most brand messages. Polyn advocates for retailers to become more knowledgeable about … [Read more...]
11 senseless cat owner sins with safer alternatives
Catster’s vet team shares 11 senseless cat owner sins. They outline things cat owners should never do or even think about doing. Share the article on social media and in newsletters to drive home common safety and health issues. Source: Catster, January 9, 2024. Link. … [Read more...]
Helping maintain comprehensive oral-care habits
Includes Commercial Content Pet oral hygiene is often overlooked and considered post dental problems. Oral care is gaining attention and retailers have many options to support it as a health and wellness category. Combining efforts with local veterinarians is good business and timely as National Pet Dental Health month promotions begin in February. Source: Pet Business, … [Read more...]