Equine standing CT is an accurate diagnostic imaging tool that could make CT safer and more accessible due to its ease of use, writes Haylie Kerstetter. Newer technology allows horses to remain standing, making it safer for animals and easier for veterinarians to use.” Source: The Horse, January 25, 2024. Link. INSIGHTS: Horse owners are known to read content voraciously. … [Read more...]
Houseplants: 6 to keep, 6 to keep out of pet spaces
With the holidays over, some pet owner’s homes are getting reset for the rest of winter and early spring. Offices, too, are getting a fresh look. Plants are often a part of these space revitalization activities and in some cases contractors choose and care for the greenery. Houseplants, beyond being decorative, are assets to purify the air and remove toxins but, not all … [Read more...]
Tips for discussing weight management with pet owners (video)
Hill’s Karen Shenoy, DVM, shares advice for veterinary teams when discussing a pet’s weight with clients and addressing a case of obesity with animal owners. Her guidance about working pet owners’ behaviors into proactive feeding plans and considering the inclusion of treats is excellent counsel. We reminded veterinary teams to include food and treat information in pet … [Read more...]
Episode 3, Zoetis’ Born of the Bond
Complimentary Sponsored Content The health of an operation depends on the health of its herd. This episode of The Born of the Bond Series documents the story of the Schuler Red Angus Operation. By being proactive in vaccinating their cattle, the Schulers have helped their operation avoid any serious health issues for more than two decades. The Born of the Bond series … [Read more...]
IBPSA Fast Bites – January 29, 2024
Posting OSHA 300 logs, animal voting rights, M&A in pet food, small business accountants speak, budgeting, money lost and more, including last week’s AHD Bulletin. Source: IBPSA, January 29, 2024. Link. The 2024 IBPSA FLOW Business Conference will be held in Tucson, Arizona September 24th-26th. Use this link if you wish to become a speaker at the conference <Link>. … [Read more...]
Bad career advice women should ignore
Everyone has advice these days, especially for women moving into the workplace or seeking to advance their career position. Tomas Chamorro-Premuzic, PhD, and Cindy Gallop, MA, provide a list of popular suggestions they believe are best ignored. Source: HBR Ascend, April 15, 2021. Link. … [Read more...]
Do it NOW!
Speed has a force-multiplying effect. It eliminates festering problems faster and accelerates vital progress on important to-dos. Source: AXIOS, January 18, 2024. Link. Get it out of the way and you have freed up bandwidth . . . INSIGHTS: Per the old time management tip . . . handle it once. Also see: The Two-Minute Tool, GTD®, May 19, 2020. Link. David Allen explains … [Read more...]
The path to retention in veterinary medicine
AAHA’s recent retention study reveals challenges that must be met to keep educated veterinarians and vet techs by proxy practicing. Veterinary medicine has a problem: attrition. The study’s introduction includes these factors: 30 percent of those in clinical practice plan to change practices or leave within the next year. Once they leave clinical practice, only 10 … [Read more...]
A plan is not a strategy
A comprehensive plan with goals, initiatives, and budgets is comforting, BUT starting with a plan is a terrible way to make strategy, says Roger Martin, MBA, author and Thinkers50 Number One Management Thinker in 2017. Martin’s YouTube video, A Plan Is Not a Strategy, was the most watched in 2023. What most strategic planning is in the world of business has nothing to do with … [Read more...]
Combatting lack of adherence to heartworm preventatives
Animal health pros need to share images like this one over and over. We recently featured disturbing data on noncompliance <Link> and called for more realistic imagery in that post. Kudos to AHS for this image of heartworm. What will you do with it? Source: American Heartworm Society, X, January 18, 2024. Link. … [Read more...]
Worth a Glance – January 25, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 18, 2024. Link. Most read post(s) from the January 18th AHD Bulletin – Cell phone addiction, how it impacts our relationships. Link. Leadership or sales tactics. Link. Practices that push cow-calf profitability. Link. ============================================ Elanco’s multi-year … [Read more...]
Biosecurity methods update, learning across segments
Driven by African swine fever, avian influenza, PRRS, the realistic risk of hoof and mouth disease, more livestock producers are paying more attention to how to protect our domestic food production animals and in the process protect human populations from zoonoses. We’re sharing two articles as animal health pros interact and work with animal owners. The devil remains in … [Read more...]
Don’t let dairy cows get lost in transition
One of the bigger threats to overall transition cow health is a reduction in dry matter intake while her energy requirements increase to support milk production. Mindy Ward gathered dairy management practices to help improve overall transition cow performance for this article. The transition cow is milking, producing more milk and not consuming enough calories to cover that . … [Read more...]
Beef impact on dairy gestation
Little had been known about the impact of beef semen on the dairy cow until a project at Pennsylvania State University that was summarized in the Journal of Dairy Science. . . . using beef sires on your dairy herd isn’t going to hurt a herd of high-producing dairy cows.” – Bailey Basiel, PhD candidate Source: STgenetics, January 10, 2024. Link. Basiel reports there was a … [Read more...]
Marketing might benefit from some cynicism
Commentary We put Hannah O’Rourke’s article calling for more realistic messaging in this section acknowledging veterinarians serving producers are providing services and products in B2B settings focused on optimizing revenue in addition to animal health. She lends a dose of realism given how frequently products are presented as the Holy Grail with no room for business owners … [Read more...]
Emerging equine eye therapies
Horses will likely develop eye issues at some point in their lives. Chris Smith, DVM, shares four cutting-edge treatments for equine eye issues ranging from corneal ulcers to cancer. They offer hope for owners caring for horses with eye conditions: Low-dose gentamicin intravitreal injection Corneal cross-linking Cyclophotocoagulation Photodynamic … [Read more...]
Horses are built for cold weather, but need support
The educational infographic shared by the AAEP is a good reminder for horse owners, especially those who may be struggling to care for their horses in winter. This, along with information from the AHD archives are good resources to support educational communications on social media or in newsletters. Source: AAEP, Facebook, January 19, 2024. Link. Source: Search results … [Read more...]
An update on multi-drug-resistant parasites in horses
During a University of Kentucky equine vet CE event, Martin Nielsen, DVM, PhD, DACVM, DEVPC, DVSc, provided attendees with an update on the current state of parasite drug resistance, as well as the most current guidelines for diagnosing drug resistance in horses. He shared equine-practitioner-specific recommendations that will appear in an updated version of the AAEP’s … [Read more...]
11 ways dog owners could be stressing out dogs without realizing it
Pet owners’ everyday activities may unknowingly cause their dogs stress. These include smoking, sunglasses and hats, staring too intensely, tight hugs and more. This is great content to share on social media and in newsletters, as well as review with clinic, retail and pet boarding employees. Source: BUSINESS INSIDER, January 19, 2024. Link. Also see: Dog mental health … [Read more...]
How dogs understand time
Investigating the uncanny sense of time in dogs, Jen Phillips April learned about periodic timing and interval timing from dog cognition experts. She shares insights into how dogs track time. Dogs may not understand time in the exact way that humans do, but our canine companions do mark time using their senses, routines, and environmental cues.” Source: Great Pet Care, … [Read more...]
IBPSA Fast Bites – January 22, 2024
Forbes trends in pet health care, VMX review, grooming’s pivotal role, choosing a credit card processer, exceptional lobbies, pets as family, lines of credit and more . . . Source: IBPSA, January 22. 2024. Link. … [Read more...]
JAVMA adding video transcripts
Keeping with the advancing digital communications, JAVMA is developing a space within their journals for articles that are centered around a clinical video, but also include the hallmarks of a scientific paper, such as an abstract, references and study objectives. As a clinician, I’ve often read peer-reviewed articles on a novel technique and wished for an easier way to … [Read more...]
Develop an opportunity mindset
We experience fear as displeasure, and we experience excitement as pleasure. It follows that we move toward situations that provide pleasure and we avoid situations that provoke displeasure. Source: Giant Leap Consulting, January 2024. Link. . . . create a field of excitement where employees are more apt to face challenges than shirk them.” INSIGHTS: Consequences are … [Read more...]
Vets identify 4 barriers to pet food nutrition communication
Commentary Four main barriers may hinder communication about nutrition between pet owners and vets, according to research published in JAVMA <Link>. Time Misinformation and information overload Pet owners’ apprehension toward new information Veterinarians’ confidence in nutrition knowledge and communication skills Collecting diet and treat information … [Read more...]
Are cross-selling and personalization now the same?
We are in the midst of a software revolution, writes Armondo Roggio. He shares perspectives on the rapid changes in e-commerce marketing approaches fueled by ever-evolving AI which is blurring the lines between personalization and cross-selling. He warns marketers to avoid putting merchandising on auto-pilot and allow an AI to take over. The better AI becomes, the more blurry … [Read more...]
Social media calendars help plan clinic outreach
Consistency, relevance and authenticity are key to fostering lasting relationships with your audience in the digital landscape, writes Adam Christman, DVM, MBA. His article is good guidance for veterinary clinic teams to help them avoid knee-jerk posting. A content calendar serves as a road map, enabling veterinary hospitals to plan their social media content systematically.” … [Read more...]
Worth a Glance – January 18, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 11, 2024. Link. Most read post(s) from the January 11th AHD Bulletin – Understanding active listening and distractions. Link. The pros and cons of servant leadership. Link. 22 team-building activities and games for 2024. Link. ============================================ Study: Antibiotics … [Read more...]
Swine herd biosecurity can reduce the incidence risk of PRRS
The industry can keep PRRS at bay, says Scott Dee, DVM, MS, PhD. The results of a two-year retrospective study provide confidence that improvements in swine herd biosecurity can reduce the incidence risk of PRRS. He shares the importance of next-level biosecurity and relates it to all group housed animal settings. Biosecurity is a people business. If people don’t follow the … [Read more...]
Practices that push cow-calf profitability
Spending money with veterinarians was listed as a top investment producers can make to grow cattle profits in 2024 <Link>. Winter weather stresses producer resources while the ensuing tax season gets pencils sharpened. It is a good time for veterinarians to collaborate on best practices that generate profit gains while ensuring optimal herd health. A University of … [Read more...]
Decision making in severe equine asthma. Diagnosis and monitoring.
The authors of this paper developed a flow-chart to help equine practitioners in the process of decision making associated with diagnosing and monitoring SEA. To improve diagnostic and treatment accuracy they present various tests that help monitor the occurrence of pathological changes, such as mucus accumulation and bronchial smooth muscle hypertrophy secondary to the … [Read more...]