At weaning, piglets are faced with a combination of stresses to which they must quickly adapt, including diet, environment, social stress, maternal separation and more. David Saornil and Sylvie Roquefeuil focus on the impact of weaning stress on piglet digestive physiology and function. Source: Watt AgNet, February 9, 2017. (partial access only) As the industry faces … [Read more...]
Measure what matters to your clients
Ed Blach, DVM, hits the nail on the head with this short post. He reminds veterinary teams that a small number of measures can have a dramatic impact on how your team serves your clients. Measure what matters to clients and you will deliver exemplary service. Source: Is My Practice Healthy?, February 19, 2017. Measure what matters to your clients. Measure: how long it … [Read more...]
Updates from Is My Practice Healthy
Drs. Blach and Clark developed IMPH to fulfill these objectives: To provide an interactive and educational venue to improve practice management for veterinary practices. To educate veterinary practice owners, associates, and managers regarding how to focus on a small number of key data points to improve practice profitability and value. To provide the necessary … [Read more...]
Coaching is the key to success
With society's inward focus, the concept of helping others succeed may not seem to be the answer to the perennial question, "What's in it for me?" Yet, when one stops long enough to contemplate the commonality of the success around us, we begin to see how coaching others to succeed plays a central role in our individual success. Source: Evan Carmichael 2014. If you want to … [Read more...]
2017 NAVC breaks record. Changes name.
The 2017 NAVC set attendance records in the new venue at the Orange County Convention Center, Orlando, Florida. As the 33rd annual event opened, it was announced it will be known as the Veterinary Meeting & Expo, or VMX, starting in 2018. The “Meeting” portion of the name encompasses all of the world-class educational offerings of the event, while “Expo” illustrates the … [Read more...]
Global pet care sales hits $100 billion milestone
Sales for all pet products and services totaled US$103.5 billion globally in 2016, surpassing the US$100 billion mark for the first time, writes Debbie Phillips-Donaldson. This 4.7 percent growth rate stands out among other consumer packaged goods industries, according to analyst Jared Koerten. Source: Petfood Industry, February 7, 2017. Focusing on the US, by far the … [Read more...]
Plaque, tartar, gingivitis – oh my!
Pets need dentistry least three times in their lives. February is National Pet Dental Month Teeth scaling is a big part of the in-clinic dental cleaning. Jan Bellows, DVM, DAVDC and DABVP, offers tips for veterinary teams. Source: Veterinary Team Brief, January/February 2017. 5 guiding points can help ensure that every patient’s teeth are cleaned with similar expertise. … [Read more...]
3 reasons why inside sales’ effectiveness is growing
This article may cause anxiety for some sales pros. However, it is good to learn what is happening to advance the effectiveness and importance of inside sales personnel. Even if you have a mom-and-pop vet clinic or store, some of these methods may be valuable in the near term. Source: CBS, December 5, 2016. Transaction processing is much easier and faster, and customer … [Read more...]
Influencer relationships can be tough to manage
It is hard to discount the value of advocacy and support from marketplace influencers. Marketers, however continue to find this segment difficult to manage. A recent report shows who are involved in making decisions about influencer, advocates or key opinion leaders. The report “Influence 2.0: The Future of Influencer Marketing digs into current influencer marketing … [Read more...]
Take a stand, compete
If Super Bowl LI taught us anything, it was to persevere and stay focused. Often, the best defense is a good offense, even when you don’t get rolling until the fourth quarter. The same principles are applicable when confronted with a low-cost or low-price competitor. Laura Patterson discusses five ways to have a fighting chance: Differentiate Be customer-centric … [Read more...]
“I recommend . . .” or “Rover needs . . .”
Confidence is contagious. Your customers buy you before they buy a treatment, dental care, preventatives and anything else. Remember, it is important to demonstrate your confidence in the courses of action you advocate. Source: Evan Carmichael, 2015. A leader cannot inspire anyone to a higher point of view than his own viewpoint. That is why it is essential you believe in … [Read more...]
Sponsored Content – AAHA Resources for dental month
Improve dentistry at your practice and help clients understand the value of proper dental care with a variety of resources from AAHA Press. It is easy to let the month of February go by without acknowledging Nation Pet Dental Health Month. Fortunately, animal health pros understand the importance of promoting dental care for our animals. The resources available help enable … [Read more...]
2016 beef stats available in one spot
Ever wonder where’s the beef? This infographic has information galore on the status of the beef herd rebound, production stats, sales prices, trades, exports and more. Source: Progressive Cattleman, January 2017. Overall cattle inventory hit 91.9 million head, a jump of 2.1 million head, or 2.4 percent more than 2015. The U.S. total beef cow inventory also jumped just more … [Read more...]
Great content doesn’t have to do with word count
Whether you’re a 19th-century-style novelist or a 21st-century content marketer, great content isn’t about word count — it’s about crafting the right experience for your user. This is true of AHD and also true for animal health business’ blogs, websites and newsletters. Source: Marketing Land, January 23, 2017. As it turns out, most content doesn’t work for its target … [Read more...]
Choose mobile messaging channels wisely
We found this article relevant as the mobile technology continues to drive choice in customers and clients. Source: Marketing Profs, January 13, 2017. To be successful with mobile marketing, you need to engage with your users: You want them to be customers—to use your products or services or to buy merchandise. … [Read more...]
Pig producers are VFD ready
In a survey conducted by the National Pork Board in November, 95 percent of pig farmers surveyed said that they were ready to be fully compliant by the time the rules took effect on Jan. 1, 2017. Source: National Hog Farmer, January 9, 2017. Jan Archer, NPB president and a pig farmer from Goldsboro, N.C. noted a key hurdle in complying with new FDA rules is ensuring that … [Read more...]
Mixed animal practices merge
Twenty-one veterinary practices located in 10 states have merged to form Mixed Animal Veterinary Associates North America, Inc. (MAVANA). MAVANA unites mixed animal and equine practices to so they can offer clients state of the art veterinary care and support to veterinarians beginning their careers. Source: LinkedIn Pulse, January 9, 2017. The current model used to value … [Read more...]
Monthly preventives are not 100-percent effective on worms
Richard Gerhold, veterinary parasitologist, sets the record straight about monthly preventive medications and the possibility of pets still picking up parasites. He discusses a case where a dog picked up hookworms, even though the client was believed to be compliant on a monthly preventive regimen. Source: DVM360, January 3, 2017. The preventive effectiveness and the … [Read more...]
Ask the right questions
To understand another person’s point of view, we sometimes need to ask questions to clarify issues or obtain a deeper understanding of why they have that point of view. Too often, the process of questioning is done by rote such as, “what is the problem, why do you think that, etc.?” You will learn more if your questioning is natural and in depth. Source: Vet-Advantage, … [Read more...]
Top 5 genetic diseases in dogs
From allergies to airway disease, heart disease to hip dysplasia, this article explores common genetic disorders in dogs. Source: Clinician’s Brief, December 2016. … [Read more...]
Price matters
The internet has significantly impacted price transparency and it also gives us a picture of price variability. Frank Rumbauskas speaks to salespersons in this article and recommends establishing a fair price that is not the absolute maximum discount. Source: B2C, December 15, 2016. If you’ve read my materials before, you know that I am very blunt about speaking the truth, … [Read more...]
Your people’s brains need face time
The technology that supports virtual meetings and dispersed teams is getting better and less expensive. But our own brains are not wired for two-dimensional relationships void of non-verbal cues. We need the human connections. Source: Strategy + Business, December 12, 2016. Building trust is a multi-sensory experience. Only when people are physically present together can … [Read more...]
Transparency was the marketing word of 2016
Buzz words are fun to track and frequently represent top-of-mind focus for marketers. This year is no exception. Other top choices in the 2016 Marketing Word of the Year voting were "customer experience," "content marketing," "influencer" and "programmatic." It was the third consecutive year for which ANA announced a Marketing Word of the Year. Previous winners were “content … [Read more...]
Effective leadership is balanced
A while back I wrote about some myths about leadership that have the potential to mislead potential leaders in their pursuit of that competency. It seems to me that effective leadership has been and will continue to be a balancing act that is always situational. Source: General Leadership. Balance changes with different circumstances. A leader must evaluate the situation … [Read more...]
Do you want to be liked or lead?
I learned long ago that if I wanted to be universally liked, I should not aspire to a leadership role. Certainly, as a leader, there will be people who do like you and appreciate your leadership. There will also be people who dislike you and will attempt to derail your leadership efforts. Getting past that negative is essential to a leader’s success and coming to grips with … [Read more...]
Opinion – Jumpstart 2017
This is a short work week for many that may feel like three or four Mondays in a row as we return to normal routines. Consider what is ahead then schedule a staff or group meeting early next week to discuss some of the following: Attending industry conventions such as: NAVC, WVC, AAHA, NCBA Note that NAVC and WVC are later in the year. NAVC will be at a new venue … [Read more...]
Social media is meant to be social
Using social media effectively means much more than having an online presence. It means choosing content wisely and actually engaging with clients to build their confidence and trust in the practice. Source: Veterinary Team Brief, November/December 2016. Team take-a-ways: Veterinarians: As practice owners, the ROI of paying team members to spend time online likely is … [Read more...]
Strengths, Women vs. Men
All people have a unique combination of talents, knowledge and skills – strengths – that they use every day to do their work, achieve their goals and interact with others. Gallup has been studying the science of strengths for five decades. It has accumulated data from more than 14 million individuals worldwide who have completed the Clifton Strengths assessment. Source: … [Read more...]
2.6 million goats have special needs
Goats have special nutrition and care needs, according to Purina scientists. Two of them from the company’s St. Louis, Missouri, research farm recently shared information about goat nutrition. Others shared insight about youngstock, production costs, organic trace minerals and financial tools during a Clarissa, Minnesota, goat workshop. We’re sharing this information because … [Read more...]
Make local search engines work for you
One of the more common website recommendations is to optimize your local search engines for veterinary clinics. Here are a few tips to avoid overlooking the obvious, ignored or deliberate search engine tweaks. Source: Search Engine Land, December 5, 2016. Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search … [Read more...]