Includes commercial links Sources have indicated that today’s cat owners are more invested in their cats’ health, including seeking out resources like this article. BtoC content like this does affect pet owner perceptions between clinic visits. Consider sharing this article in newsletters, on social media or directly with specific pet owners to set up the discussions … [Read more...]
Timing BRD vaccines likely improves calf health, performance
A comprehensive review article published in Applied Animal Science examines vaccination strategies across three critical phases of cattle development: maternal vaccination during pregnancy, early calf vaccination from birth through branding (60 to 120 days of age), and vaccination timing around weaning (approximately 205 days). The study found that current vaccination … [Read more...]
Felycin®-CA1 is now available
Felycin®-CA1 is now available by prescription via licensed veterinarians, and PBI-Gordon Companies, Inc. confirms that it has no affiliation with any online companies offering rapamycin (sirolimus) through telehealth consultations. PBI-Gordon Companies, Inc. the parent company of TriviumVet, holds sole conditional approval from the FDA for Felycin®-CA1 (sirolimus … [Read more...]
VetPartnersTM 2025 Mid-Year Conference deemed a success
Nearly 100 of the veterinary industry’s top business advisors, consultants and thought leaders convened for the VetPartnersTM 2025 Mid-Year Conference recently. Eighteen new members were welcomed. The organization and conference serve as a platform for contributing to the future of the veterinary business, providing engaging sessions, timely economic insights and … [Read more...]
VetriScience®, Senior Dog Veterinary Society partner to support, educate about senior dogs
Senior Dog Veterinary Society will collaborate with VetriScience to educate veterinarians and pet parents on the benefits of nutritional supplements for their dogs as part of this partnership. SDVS's certification program provides training on advanced topics, including chronic pain, nutrition, anesthesia and end-of-life care. Supplements are often considered for proactive … [Read more...]
Worth a Glance – July 31, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, July 24, 2025. Link. Most read posts from July 24, 2025 AHD Bulletin – The stares we can’t ignore. Link. Decoding pet insurance: Navigate policies, client questions (podcast). Link. Improve employee communications by these 9 phrases. Link. Difficult customers. Link. Hunter ticks and pathogen … [Read more...]
The stares we can’t ignore
The “Gen Z stare,” a long, blank and expressionless stare in a variety of social situations is getting a lot of attention. Bryan Robinson, PhD, shares some of the reasons this may be occurring with these digital natives. He advises leaders to move beyond snap judgments to look closely at how they interpret employee behavior. Wanting mentorship versus micromanagement, Gen Zs … [Read more...]
How influencer marketing lost its edge
Commentary Influencer marketing, Chris Gadek explains, is an unintended consequence of the social media revolution. For those of us entrenched in the sales and marketing spaces before 2000, influencer marketing had long been associated with branding efforts and endorsement-styled adverts. Still, Gadek’s assertions about what constitutes an advert and influencer fatigue are … [Read more...]
Difficult customers
Sometimes there are customers you cannot seem to please, no matter how hard you try. You know the type; the folks who never seem satisfied even when they get exactly what they ask for. Source: Veterinary Advantage, August 2023. Link. Every successful conversation is a give-and-take between two or more people . . . Showing respect when respect has not been received sounds … [Read more...]
The silent career killer that high performers don’t see coming
Managers aren't just looking for task completion anymore, writes Jason Morris, a business expert at Profit Engine. The modern workplace rewards visibility as much as capability. Morris points to a fundamental shift in how leadership evaluates promotability. He explains why a heads-down work culture, avoiding meetings and staying invisible, can stall professional growth despite … [Read more...]
IBPSA Fast Bites – July 21, 2025
Forum registration ends August 21st, thunderstorm aversion research, cats in Indonesia dictating the size and shape of the pet food market, pet custody legislation, scaling veterinary telehealth startups, small business grants available and more . . . Source: IBPSA, July 21, 2025. Link. Cats rule and dogs follow in Indonesia, owning 77.5 percent of the total pet food market … [Read more...]
Decoding pet insurance: Navigating policies and client questions (podcast)
Confused about pet insurance? You are not alone, and veterinary clients probably are, too. In this podcast, Jennifer Sperry, DVM, breaks down key differences between accident, illness, and wellness policies. She demystifies deductibles and highlights what veterinary professionals need to know when talking with pet owners. Although recommending specific policies … [Read more...]
The 15 dog breeds that live the longest, according to data sources
Schipperke, Lhasa Apso, Miniature Poodle, Toy Poodle and Bichon frise top the list of long-lived dogs in this article, referencing data from a 2008 study published in the journal Genetics and 2016 breed popularity rankings from the American Kennel Club. The article shares 15 breeds that can live more than 14 years. Source: Stacker, March 2023. Link. Image: Link. … [Read more...]
Mud therapy shows potential for canine osteoarthritis, skin and coat health
Clean-up in treatment room 3! It’s hard to imagine the time and energy it takes to provide mud therapy for pets, but some veterinary teams are finding mud therapy to be effective. This article explains the potential, focusing on avoiding treatments for OA and skin conditions where Rx therapies have side effects. Source: Innovative Veterinary Care, June 16, 2025. Link. Mud … [Read more...]
Calving difficulty and earlier age at first calving reduce milk yield
Commentary Production research and measurements are tedious and fascinating. Research often allows producers to fine-tune their animal management processes to optimize production and animal welfare. With a little help from veterinarians and animal health pros, dairy producers will appreciate learning about the research shared here. Two takeaways stand out. Heifers … [Read more...]
MWI Animal Health bolsters technology solutions, adds Furscription
Furscription offers veterinarians access to secure, user-friendly software solutions and an electronic prescription management platform designed to improve and simplify the prescribing experience and support efficient access to prescription records. Source: MWI Animal Health, July 15, 2025. Link. Furscription will build upon our existing technology enabled solutions and … [Read more...]
MWI Animal Health to distribute Farmina Pet Foods’ VetLife line of therapeutic diets AHD Staff
Farmina Pet Foods has signed a national distribution agreement with MWI Animal Health to market and distribute Farmina’s VetLife line of therapeutic diets. Source: yahoo finance, July 22, 2025. Link. … [Read more...]
PBI-Gordon Companies, Inc. calls on Petspan to cease, desist promotion, sale of compounded rapamycin (Sirolimus) for HCM in cats
PBI-Gordon Companies, Inc., the parent company of TriviumVet, which holds sole conditional new animal drug approval from the FDA for Felycin®-CA1 (sirolimus delayed-release tablets) under its affiliated brand company Pegasus, issued a cease-and-desist demand letter to Petspan for falsely promoting a compounded version of rapamycin (synonymous with sirolimus) for the treatment … [Read more...]
FDA approves Merck’s northern fowl mite treatment for poultry
The FDA has approved Merck Animal Health’s EXZOLT™ (fluralaner oral solution), a parasiticide for chickens that treats and controls northern fowl mites (Ornithinyssus sylviarum) in production houses. Safe for laying hens and replacement chickens EXZOLT™ is a first-of-its-kind product which can be administered in drinking water. Source: FEEDSTUFFS, July 18, 2025. Link. … [Read more...]
2nd Catalyst report exposes emotional, operational barriers to $20 billion feline opportunity
The Feline Market Insights Report Volume II goes beyond market sizing to deliver actionable insights to veterinary and business stakeholders on the emotional, behavioral and operational forces shaping the future of feline care. The results identify the demand for feline care is there and important. But, many veterinarians are not adequately prepared to address the unique needs … [Read more...]
IBPSA Fast Bites – July 14, 2025
Small businesses have security challenges but may get some tax relief, more investments in pet wellness and nutrition, credit cards as cash flow lifelines and more . . . Source: IBPSA, July 14, 2025. Link. … [Read more...]
Tips for preventing ear infections in dogs after swimming
A summer outing at the lake or beach is fun for pets and their people. Many dogs enjoy swimming in backyard pools as well. But those romps often result in swimmer’s ear problems or otitis externa. This Dogster article shares the importance of getting dogs’ ears dry and protected from potential infections. It also offers tips on avoiding infections caused by swimming. Source: … [Read more...]
Applying the kitten checklist
There is a lot of information to share with first-time and repeat kitten clients. As our industry seeks to engage and service more cats, the best overall opportunities exist when starting with kittens. The kitten-specific talking points shared in this article are taken from the 2021 AAHA/AAFP Feline Life Stage Guidelines. Practice owners and managers need to consider … [Read more...]
Fly control. Getting the timing right
Drovers’ 2025 Fly Control eBook provides every animal health pro with up-to-date information on controlling these costly buzzing nuisances. Even suburban and city dwellers may find something actionable as they deal with flies in backyards feasting on dog feces or pestering backyard flocks. In the free eBook, leading entomologists and veterinarians share: 4 proven steps … [Read more...]
Pumpkin Pet Insurance to host Krypto the Superdog look-alike contest in honor of the new DC Studios Film, SUPERMAN
"The Krypto Look-Alike Contest is our way of spotlighting the hero inside every pet. Whether your dog looks exactly like Krypto or simply channels his super-energy—no matter their size or breed—this contest celebrates the amazing role pets play as our everyday heroes,” said Matt Sherman, Pumpkin CMO. Source: PR Newswire, July 14, 2025. Link. … [Read more...]
WaldoPet unveils AI-driven pet health ecosystem
WaldoPet launched its integrated, next-generation monitoring ecosystem and AI-driven analytics this week. The suite of tools is designed to help revolutionize veterinary care and pet wellness by offering real-time, intelligent health tracking across clinic and home environments. “Veterinary medicine is shifting from reactive to predictive. Our platform enables that shift. … [Read more...]
2025 World Hereford Conference to convene in Kansas City, MO
The Kansas City Marriott Downtown is the host hotel for the World Hereford Conference, October 22 – 26, 2025. Registration will close on September 1, 2025. This global event will bring together Hereford enthusiasts, breeders and industry leaders from across the world. Source: Hereford Headlines, July 2025. Link. … [Read more...]
Elanco receives USDA approval for TruCan™ Ultra CIV H3N2/H3N8 (Canine Influenza Vaccine)
The U.S. Department of Agriculture has approved TruCan™ Ultra CIV H3N2/H3N8, a canine influenza vaccine designed to provide broad respiratory disease protection. The approval of this CIV vaccine completes Elanco’s Tru Portfolio of comfortable and convenient combination vaccines made with PureFil™ Technology, an exclusive process for creating highly purified vaccines designed to … [Read more...]
Staph. aureus increasingly responsible for subclinical mastitis
Justine Britten, PhD, said she is surprised that veterinarians and consultants don’t know that Staphylococcus aureus is present in at least one cow on every dairy during a recent “Have You Herd” podcast <Link>. The bacterium is responsible for subclinical mastitis. Britten recommends a monthly bulk tank culture as the bare minimum a dairy can do to monitor Staph. aureus … [Read more...]
Stop PI calves before they start: 2 key tips
Commentary and Sponsored Content PI calves are animals that become infected with bovine viral diarrhea virus in utero. For more than 40 years, our industry has worked to reduce or eliminate BVDV. Wayne Bechtel’s article shared here is a stark reminder that animal health pros must keep working to educate every producer on the importance of biosecurity and proper … [Read more...]