Animal health pros know what John Hutcheons, DVM shares. What is important is how he demonstrates the problems with string. Kudos to Dr. Hutcheons for using his camera and sharing the images. Keep string, yarn and other like materials away from pets. This includes frayed or damaged rope toys.” – John Hutcheons, DVM Source: LinkedIn, June 2020. Link. INSIGHTS: Practitioners … [Read more...]
Pet pain points and tools for assessment
Pain! It’s one of the biggest challenges and important topics in veterinary medicine. Pets naturally avoid showing pain. Clients do not recognize pain and taking a pet to a practice likely masks pain even more with an adrenal response. Fortunately, there are now tools to identify and differentiate pain. Source: JAVMA, April 1, 2020. Link. Katie Burns shares these tools for … [Read more...]
Telemedicine content missing new VVCA references
Commentary More content appears nearly every week on telemedicine. In animal health there is an organization, albeit relatively new, that has been organized to help define virtual care in animal health and frequently not referenced in published content. That organization is the Veterinary Virtual Care Association < link > whose mission is to elevate the standard of … [Read more...]
Even B2B buyers want emotion in their content
Feelings? Yes, feelings! Jodi Harris says we should demonstrate deeper awareness and understanding of the positive outcomes and experiences our audience wants. Still, focusing on transactional behaviors we want to drive remains important to today’s marketing. It is true for B2B and B2C. Marketers need to adjust their content priorities so they can answer the new questions and … [Read more...]
Learn how to say “I’m sorry” professionally
Krister Ungerböck writes with a focus on developing leadership skills. Since we all need to lead at times, her advice is appropriate. She discusses apologies and the need to avoid using “sorry” or “I’m sorry” too casually and without meaning . . . a transparent throwaway. <people> expect and deserve authentic, thoughtful apologies when apologies are needed.’ Source: … [Read more...]
Improve your mental strength step by step
The current pandemic greatly demonstrates there is a real scarcity of mentally strong people. Spend more than a few minutes on social media and you will be exposed to meltdowns over trivial concerns. I wondered why, so I searched for advice on improving one’s mental strength. Source: Forbes, January 7, 2019. Link. Most of the articles on mental strength focused on what not … [Read more...]
Who is shopping for pet insurance?
Carley Lintz reviews takeaways from a recent survey of 20,000 pet owners who expressed interest in pet insurance. The results show both the importance and the urgency of having pet insurance as COVID-19 pushes many into financial insecurity, according to Woody Mawhinney of Pawlicity Advisor, the survey company < link >. We noted the dominant interest from dog owners … [Read more...]
For cat owners
Cat owners are passionate about all things cat. The number of media items on a monthly basis aimed at cat enthusiasts can be intimidating. It is always fascinating to curate some of these articles that interest animal health pros, including those suitable for sharing in client communications. We assembled a selection you can easily use. Source: Why do cats purr? Animal … [Read more...]
For dog owners
As much as animal health pros prefer to share knowledge and education from their own perspective, time limits the ability to create new content to share. To help keep communication going, we assembled articles for dog owners worthy of sharing. Source: Steve Dale; Ban retractable leashes, PetVet Magazine, April/May 2020. Link. Source: Chiggers on dogs: What you need to … [Read more...]
It takes all kinds
Sporting dog and working dog owners are supporting a resurgence for dogs to do what they were bred to do. Like many peri-urban dog owners, Hannah Hays’ experiences with her pet Vizla lit a fire in her to help her dog become himself. Dog owners like her support wildlife conservation, habitat and organizations for dog enthusiasts. For those who have never … [Read more...]
AKC: Signs of chronic pain in dogs
Pain is personal to the pet, the owner and the veterinary team and can be hard to identify. Kevin T. Fitzgerald, DVM, provides solid information for dog owners, including a list of top signs of chronic pain in dogs and how it can be eased. Source: AKC Family Dog, March/April 2020. Link. Diet is perhaps the most underused pain relief method.” - Kevin T. Fitzgerald, … [Read more...]
Groomers sound off on skin care
Whether dog or cat, groomers are often the first to discover skin issues. We assembled articles published by GroomertoGroomer to provide perspective on groomers’ involvement in skin care. Source: Stepping up skin care in the salon, Groomer to Groomer, March 2020, page 34. Link. Source: Feline skin issues? Take a bubble bath! Groomer to Groomer, March 2020, page 46. … [Read more...]
Advising pet owners on nutritional adequacy
“Is this kibble okay to feed my dog?” This is a common question asked of veterinary team members. With the amount of press pet obesity garners, animal owners are sensitized to get the right food for their pets. Human food trends also impact pet owner choice. Label confusion and lack of knowledge about nutrients and ingredients add to the challenges. Clinicians need to focus … [Read more...]
Discovering and speaking to consumer types
Lindsay Beaton translates recent consumer research in the context of pet food consumer mindsets. There are 11 types of consumers, each with its own habits, priorities, and influences. Notably, she identifies four commonalities that overlap most types: Convenience Ease of online access Customization of experiences Product clarity Source: Petfood Industry, July … [Read more...]
Integrated pest management key to fly control
It is documented flies cause losses in beef, dairy, small ruminant and swine production. They are also a nuisance at home, around backyard animals and in stables. Janna Block, North Dakota State University Extension livestock systems specialist, discusses the importance of using the right type of fly control at the right time for the right duration to control pests … [Read more...]
Field guide to BQA now available
Designed to make the Beef Quality Assurance manual more user friendly, new print and digital versions have been developed to make the information more user friendly. The digital guide contains embedded links and videos that allow producers to interact with various BQA elements.” Source: BEEF, July 2020. Link. To learn more visit bqa.org … [Read more...]
BVD tears at dairy profits
Complimentary commercial content from Zoetis Bovine Viral Diarrhea is a disease issue in cattle worldwide. It is like a shadow in herds that robs production and herd health. BVD can be controlled with diligent management steps revolving around testing, culling, vaccination and farm biosecurity. . . . often BVD is a subclinical disease, and its symptoms get lost amid the … [Read more...]
Be sure you’re welcomed on the farm
As farmers and ranchers work to ensure employee and family safety from Covid-19, angst may be elevated for some. A recent Farm Journal survey shows 45 percent of them have reservations about allowing reps on their farms. Thirty six percent are not concerned. Source: Dairy Herd Management, July 13, 2020. Link. Which of the following would you require to allow input suppliers … [Read more...]
VFD forced beekeepers and veterinarians together
Since the 2017 implementation of the veterinary feed directive, beekeepers and veterinarians are learning from one another. It was a surprise to the bee community. They did not anticipate the rule, which restricts beekeepers from using certain antimicrobials in honeybees without a veterinary feed directive or prescription from a veterinarian. It won’t take many years to get us … [Read more...]
Void in urban livestock veterinary care due to lack of facilities, interest or experience
Research results indicate an increasing demand for veterinary services for poultry and livestock in cities and suburbs and a need for ongoing continuing education of practitioners, as well as the animal owners according to UC Davis research. This segment of agriculture has been largely overlooked by the veterinary community in North America.” - Dr. Alda Pires “The health and … [Read more...]
Noisy children get WFH parent fired
Whizy Kid’s article sparks memories of a 15th century saying, “Children should be seen not heard.” Fueled by the story of a California woman whose employer fired her because her children were allegedly too noisy, Kid discusses employment at will, just cause, gender discrimination and wrongful termination. Source: Refinery 29, July 10. Link. The pandemic has burst the dam on … [Read more...]
FDA hand sanitizer warning list grows to 59
The FDA has added more products to its warning against using selected hand sanitizers potentially containing methanol. Methanol can "be toxic when absorbed through the skin or ingested and can be life-threatening when ingested," the FDA noted. Source: Newsweek, July 14, 2020. Link. The administration also raised concerns for "products that are fraudulently marketed as … [Read more...]
15 items that need wiped down every day
Cleaning as usual is not enough during this pandemic. We all know we need to be extra careful and take the necessary measures to keep us, our families and colleagues safe. Noah Holland shares 15 things you might forget to wipe down on a daily basis. Here are five of them: Smartphones Eyeglasses Doorknobs, light switches Toilet handles Communal … [Read more...]
DVMs, MDs collaborate to address zoonoses
The prevalence of zoonoses points to the need for veterinarians and their human counterparts to connect and work together today in ways most haven’t historically.” - Audrey Ruple, DVM. The progressive nature of the coronavirus pandemic has underscored the need for medical professionals from all disciplines to interact, share knowledge and activate their collective … [Read more...]
Build your mentoring team
It is well-documented that those who are mentored outperform and out-earn those who are not. They get promoted more often and report lower burnout rates.However, having just one mentor is limiting. Having a team of mentors puts you in the driver’s seat. Source: Forbes, July 6, 2020 Link. Tell people what your goal and plan is. Mentors will emerge with guidance and … [Read more...]
What to do when the rats show up with the chickens
Ana Hotaling discusses dealing with rat infestations in chicken coops. Her concepts are directed toward prevention of the rodents and to avoid the infections and parasites rats carry for chickens, pets and humans. She also warns against using poisoned baits to avoid accidental poisoning of a cat or dog that finds a rat away from its burrow. A female Norway rat gives birth to … [Read more...]
Articles to help cat owners
Cat owners can be as curious as their cats. Many religiously participate in feline social media groups and share their experiences peer to peer. B-to-C publications also provide perspective on feline health, owner issues and wellness solutions, although the cover-to-cover reading habits for which cat owners are known has not drastically changed their habits with wellness … [Read more...]
Articles to help dog owners
Meeting the needs and curiosities of dog owners is part of what B-to-C publications seek to provide. Not all the material gets read thoroughly, so we assembled recent articles that can help dog owners better understand their canine pals. Source: How to satisfy your working dog’s instincts, Animal Wellness, July 6, 2020. Link. Satisfying a working dog’s instincts begins with … [Read more...]
Training and behavior products category booming
Let’s face it, there is a growing need for canine companions to be well-behaved in a variety of settings. In fact, the need has created a fast-growing product/services category that includes innovative training and behavior products. Client education is also a strategy for retailers to serve clients who need help with improving their pets’ behaviors. Source: Pet Product … [Read more...]
The experts every dog owner needs
It takes a village, writes Bryn Nowell. From veterinary team to social media groups, she identifies resources for pet owners. Source: Dogster, June 25, 2020. Link. INSIGHTS: The list of those who offer input on the care of any given pet is extensive. We have asserted the importance of seeing beyond the DVM dialogue to be more visible in local and social media to help set … [Read more...]