The treat market gets more crowded every day. Differentiating one dental treat from the next is challenging. Not all canine dental treats are created equal. The chart in this article will help dog owners find the best chews for their pets. Source: Firstline, March 16, 2017. Eleven canine dental treats have been awarded the Veterinary Oral Health Council’s (VOHC) Seal of … [Read more...]
Not my circus, not my monkeys (includes video)
CVC educators, Drs. Sarah Wooten and Kimberly Pope-Robinson, offer some perspective to help veterinary professionals stop personally owning every team and client problem. Source: Vetted, March 15, 2017. As members of a giving profession, veterinarians sometimes struggle to learn that dirty little word: NO. INSIGHTS: Animal health pros will recognize the situations and some … [Read more...]
Customer context important in demand generation efforts
Marketing and sales persons will find this Important. A customer has many different interactions with a company, their buying process is just one of many touch points. If marketers make the mistake of thinking about demand generation in isolation, this could lead to a poor customer experience. Marketers responsible for generating demand need to think of their demand generation … [Read more...]
Differentiate or die
Staying competitive in the face of non-traditional sources is a real market situation for many traditional businesses, including animal health clinics and retailers. Ace Hardware’s president and CEO, John Venhuizen, compared competing with the massive online retailer Amazon to warfare and encouraged Ace store owners to identify areas where they can beat Amazon. They can’t … [Read more...]
Remind outdoor enthusiasts about disease risk for them and their companion animals
The AVMA provides a reference guide about diseases that outdoor enthusiasts such as, campers, canoers, kayakers, backpackers and hikers and their companion animals may encounter. It is the time of year when pets and their owners take to the field. Source: AVMA, March 17, 2017. This document is by no means intended to discourage people from enjoying outdoor activities; … [Read more...]
AKC Museum of the Dog returns to New York City
“The AKC Museum of the Dog houses one of the largest collections of dog art in the world and is an important part of the AKC’s history and future,” said Ronald H. Menaker, chairman of the board for the American Kennel Club. The relocation to Midtown Manhattan also provides a means for the Museum to generate revenue from additional admissions, memberships, sponsorships, and … [Read more...]
FDA regulates stem cells
The American Association of Equine Practitioners (AAEP) is encouraging its members to comply with a recent FDA guidance document that outlined regulatory requirements for animal cell-based products (ACPs). Source: Modern Equine Veterinarian, Issue 2, 2017, page 8. There is considerable concern about the impact on the equine veterinary industry,” Said Christopher E. Kawcak, … [Read more...]
Trichomonosis cat-roversy brewing
Tritrichomonas foetus has been recognized as a cause of chronic colitis in cats in the last 20 years. The protozoan is now considered a common infectious causes of large bowel diarrhea. Dr. Jody Gookin and colleagues at the College of Veterinary Medicine, North Carolina State University, explain that one of the more pressing challenges is that feline trichomonosis is resistant … [Read more...]
68.2 percent fewer dairies since 1992
The number of dairies needed to produce adequate milk supplies continues to decline. The dairy industry is on track to have only half as many farms as it does today. The only question is which year during the 2030s it will happen. Source: Hoard’s Dairyman, March 20, 2017. The biggest statewide declines have occurred in North Dakota (-94.4 percent) and Arkansas (-93.1 … [Read more...]
More than 1 million acres burned; photo essay
Ron Smith captures the devastation of the recent wildfires that have burned much of the Southern Plains. At a time when green grass should replace hay and rations, cattlemen and farmers are back at winter-like protocols to keep the remaining livestock alive. Source: Beef, March 13, 2017. Fires burned across thousands of acres of rangeland, leaving a blackened landscape for … [Read more...]
Fly season is here already
Spring brings pretty flowers and flies. Nasty flies. Proactive management helps lower their negative effects. Source: Progressive Cattleman, March 14, 2017. Horn flies are most always associated with cattle on pasture. House flies and stable flies are most often found around confined cattle and their premises. Once producers know what flies are an issue, they can better … [Read more...]
DVM offers advice for cattle that survived wildfires
Recent wildfires in the High Plains burned hundreds of acres of land, destroyed outbuildings and homes. Cattle weren’t spared. For those not killed or euthanized, the road back to health may be tough. Randall Kowalik and Dr. A. J. Tarpoff with Kansas State Research and Extension offers some burn and orphan care tips. Source: High Plains Journal, March 20, 2017. Regardless … [Read more...]
Backyard chicken revolution struts onward
Chicken raising is experiencing unprecedented popularity. The backyard-chicken movement is recapturing some of the agricultural legacy lost to golf courses, sprawling estates and business campuses. Source: Pet Product News International, March 2017. The guesstimates of the number of backyard chicken owners in the U.S. is anywhere from 1 million to 10 million households. … [Read more...]
Pet industry supported 1.3 million jobs in 2015
We’ve seen pet spending numbers year after year. Now, a study conducted by George Mason University has examined the total economic impact of the pet industry on the economy. Dr. Terry Clower shared that the industry contributes more than $221 billion to the economy including an impressive $23 billion in federal, state and local taxes. Source: Pet Product News International, … [Read more...]
Spooking is not a natural reaction
“The message we hear is constant and insistent,” write Francesco De Giorgio and José De Giorgio-Schoorl. “‘Why does a horse spook? He spooks because it is the most natural thing for him to do.’ But it is not.” Challenging popular beliefs, the authors describe how those who define themselves as horse people need to be willing to change. Source: Horse Network, March 6, … [Read more...]
Dosages differ between prostaglandin products for estrous synchronization
Kalyn Waters, University of Florida Extension, wants to make producers aware of the risk of confusion about dosage and administration of different estrous synchronization products. The addition of a new product in this category increases the need to avoid issues in synchronization successes she says. Source: Drovers CattleNetwork, March 7, 2017. One common trade name is the … [Read more...]
AQHA offers a team of internships
Animal health pros know the value of internship programs. The AQHA offers three paid internships each summer, spring and fall, plus an international internship each summer. Applications for this summer are due by April 12, 2017. Internships provide college-age professionals with the chance to gain practical experience in a real-life setting. Source: AQHA, February 17, … [Read more...]
Technology helps replace painful management practices
Technology is moving quickly to help cattlemen reduce the use of traditional management practices that cause needless pain. From individual identification to castration, Bernie Rollin, Colorado State University animal science professor, gives an overview of how cattlemen can continue improving their daily practices. Source: Drovers CattleNetwork, March 8, 2017. If asked to … [Read more...]
Cats are trainable
Sarah Ellis, PhD, says cats can be trained. She is a feline behavior specialist at International Cat Care, an England-based international charity that provides education and training for veterinarians, breeders, cat boarders, rescue workers and cat owners. Training may take a few hours, a day or a few weeks depending on how often owners practice and an individual cat’s … [Read more...]
Top 10 talking points for dog trainers
All areas of dog health and behavior are being studied, which makes it possible to apply scientific insights to the way we train them. As a result, new conversations are taking place among professional dog trainers at conferences and seminars. New discussions arise regularly in the world of dog training. Animal health pros and dog owners need to be involved in them. Source: … [Read more...]
Dr. Blach presents customer service
In the most recent Is My Practice Healthy,? Dr. Blach references focusing on the customer in three different posts. We agree with his assertions. Customer service training, listening or questioning and anticipating customer needs are critical to differentiating your business, territory or company from competitors. Source: Is My Practice Healthy?, March 12, 2017. How do you … [Read more...]
Spot and treat goat parasites
Learn through a Q & A about goat parasites as if you were a new goat raiser. Suburban practices and retailers across the country are having similar conversations. Share this with clients via websites, newsletters and blog posts. Source: Hobby Farms, February 15, 2017. It’s helpful to keep health records for each of your goats to track vaccinations, medications and … [Read more...]
Expanding training spaces for Fido
Denise Fenzi shares thoughts and ideas for expanding dog training into new environments. The excerpt from her book reminds readers of the value and additional distractions from simply by changing locations. She says to create controlled distractions for the dog to hold his attention longer than stuff in the environment might. You can order the book if you want. The information … [Read more...]
6 questions veterinarians want to hear from dog owners
Veterinarians spend a great deal of time asking and answering questions to understand as much as possible about an individual dog, writes Dr. Byron de la Navarre. He suggests dog owners come prepared with six questions: “How often should I bring in my pet for wellness visits?” “Should I give my pet once-a-month parasite protection medication, and why?” “Do you think … [Read more...]
Cats have to play
Behaviorist Marilyn Krieger reminds us that playing is a lifelong activity for cats. She says playing is intrinsically rewarding. If it wasn’t, cats wouldn’t play. Source: Catster, February 24, 2017. Cats of all ages should be encouraged to play — but always within their limits. Playing is a lifelong activity that teaches skills, promotes health, fights boredom and is fun. … [Read more...]
Grieving for a dog is hard
Cesar Milan discusses the emotions and challenges for losing a canine companion. He shares that the loss of a dog represents multiple losses at the same time. Source: Cesar’s Way, March 8, 2017. The biggest loss is the unconditional love that they give us and which we have earned over their lifetimes. We probably have no relationships — especially not human ones — with such … [Read more...]
Client control is key to optimizing pet health
Joel Parker, DVM, discusses ways to communicate effectively with clients whose inboxes and notices are just as full as our own. He suggests three strategic steps to help plan and execute a good Client Control Program (CCP). Source: Messenger, February 2017, pages 17-18. Follow these steps to put a good CCP in place: Set up your client communication lines Get your … [Read more...]
Don’t give up your parasite prevention sales
Bash Halow, LVT, CVPM, has two reasons for not giving up on selling parasite prevention products: Your products, with the assistance of manufacturer incentives, are nearly always competitively priced. You can be the one-stop shop. Halow adds as a veterinary team, rediscover the value of the products that you sell and understand the value of buying them through your … [Read more...]
Don’t forget the pigs
Collectively, swine veterinarians are helping producers and the swine industry deal with added regulation and transparency issues driven by consumers. But, recent discussions at the American Association of Swine Veterinarians annual conference included reminders that their primary role is to advocate for the pig and pig caretaker. Source: National Hog Farmer, February 28, … [Read more...]
Sponsored Content – Here’s the deal with dewormers
Different horses have different deworming needs. The best treatment for any animal starts with a fecal egg count to determine if the horse is a high shedder, medium shedder or low shedder of eggs. This measurement helps determine how often a horse needs deworming and supports herd decisions. Source: Horse Network, February 6, 2017. For many years, horses were treated with a … [Read more...]