The common thread in Michael Georgiou’s tips for improving conversion rates is that they all move toward building a positive and personal relationship with the customer. It starts from the beginning and moves through the whole process, bringing you to the end result: making the sale. Source: Entrepreneur, April 1, 2017. If you want to know how to close more sales, start … [Read more...]
Selling in the age of the connected customer
Tiffani Bova says the role of sales is experiencing a renaissance. However, sales reps must adapt and embrace new ways of doing their job. As we entered the 2000’s many thought advertising, mass media, the internet and e-commerce would replace the traveling salesman. Bova believes that the future of selling will be contextual. The hardest part of most sales today is that we … [Read more...]
Here come the mosquitos! (includes video)
Veterinary parasitologist Dr. Laura Kramer discusses the increased dispersion of mosquitoes in Europe. The phenomenon is mirrored in the U.S. She sees three factors: Climate change Infected dogs moving around more than in the past New mosquito vectors that can transmit heartworm disease Source: Veterinary Medicine, April 5, 2017. Stop to consider the second point … [Read more...]
5 reasons to monitor colostrum quality
You may think that we don’t need to discuss colostrum ever again. Phil Durst shares five reasons to routinely check test colostrum to better understand the variances in quality. Colostrum quality is the first step in making sure calves are protected and set up for success in life. Source: Dairy Herd Management, April 5, 2017. Why test colostrum quality? Here are some … [Read more...]
Increase feline heartworm prevention efforts
At an estimated prevalence of 0.4%, hundreds of thousands of cats in the United States are likely infected with heartworms. Given the difficulty in diagnosing infection at all clinically relevant parasite stages and lack of curative treatment options, efforts should be increased to ensure all cats receive heartworm preventive. Source: JAVMA, April 15, 2017. Results: … [Read more...]
Meet change head-on with customers
In this piece, Pam Foster shows how the distributor rep is a resource for customers. Her solid guidance is to look at each practice individually and not fixate on short-term interactions. Source: Veterinary Advantage, March 2017. Mike Hay, Abaxis (formerly Henry Schein) offers some pointers to help you stay on top of the latest innovations while also managing your daily “to … [Read more...]
Drs. Blach and Clark hammer key points
This installment of Is My Practice Healthy? focuses on customer care, the beginnings of forecasting inventory and financial literacy. Each post is worth reading. Source: Is My Practice Healthy?, April 3, 2017. Ismypracticehealthy.com (IMPH) was designed to provide an educational venue and community where stakeholders in the veterinary industry can go to learn about … [Read more...]
Be aware of the causes of bloating
Spring pastures are greening up. Cattle grazing these lush grasses, especially immature legumes, are susceptible to bloat. It can occur in as little as 15 minutes or nearly two days after grazing. It can also be painfully deadly. Experts from Purdue University’s agronomy and animal sciences departments offer 10 tips to help avoid bloat, as well as a video showing how to tube a … [Read more...]
Stressed now, lame later
International hoof care consultant Karl Burgi identifies three primary incidences that can trigger lameness events: heat stress any episode of cows standing too long transition Source: Dairy Herd Management, March 31, 2017. Heat stress affects the feet? Yes, said Burgi, because hot cows stand more to try to cool off. When cows are standing, blood does not flow as … [Read more...]
Exceptional customer service, the extra mile
Celeste Van Deinse, LVT, shares ideas about how to enhance customer service. Our team especially liked her recommendations about considering young owners, communication on wait times and prioritizing follow-up calls. Source: MWI Messenger, April 2017, page 11-12. Going the extra mile can set your practice above the rest, helping to reduce client turnover rates while … [Read more...]
New information about chronic pain in declawed cats
Declaw once soared in popularity in the U.S. as more cats were now being kept indoors. Declaw was then, and is still thought by many, as a way to prevent indoor-only cats from damaging the home, therefore preventing relinquishment and unnecessary euthanasias. Steve Dale, CABC, shares a history of declawing pros/cons and discusses new information related to pain and … [Read more...]
Backyard chicken basics always in order
Interest in raising chickens in backyards continues to grow. Bryant Gill with the Farm Report with Pam Jahnke interviews Ron Kaine, a University of Wisconsin Extension poultry specialist, to learn about backyard chicken basics. Source: Farm Report with Pam Jahnke, April 4, 2017. I usually tell people to choose one that you like because that’s going to make it more … [Read more...]
Chick time
Springtime means chick time, and it’s one of Kassie Kreissler’s favorite times of the year. Local farm and feed stores are getting prepared for the many chirps that are chick days. Kassie reminds us that taking chicks home requires some preparation. Here are a few of many things to consider: Vaccinations Housing Feed Grit Water Heat Space … [Read more...]
The reasons why dogs fight with cats
Not all dogs and cats have to get along with each other to live happy lives, but it is important to know which dogs can live with cats and which ones can’t. This is especially critical for shelters seeking homes for dogs, because nobody wants to adopt a dog who will terrorize their cat. Source: The Bark, April 1, 2017. A recent study has increased what we know about which … [Read more...]
Top priority, keep dogs’ nails short and sweet
It seems like nobody likes to trim dog nails. Not pet owners, not the dog, nor anyone else, including vet techs and groomers). But for the health of all dogs, it must be done frequently enough to keep dogs’ nails short. Consider this article for websites, blogs, social media posts or a spring newsletter. Source: Whole Dog Journal, April 2, 2017. When nails are so long … [Read more...]
Grain-free pet foods: fact or fiction?
Many pet owners believe grain-free diets are better for their pets because they assume they are more natural, carbohydrate-free and less likely to result in health problems. This is not the case. No credible evidence has been found showing grain-free diets are better for pets, nor do any nutritional foundations support this claim. Source: Clinician’s Brief, March 2017. Pet … [Read more...]
3 parasites that can infect chickens
Amy Murillo, Ph.D., with the University of California, identifies three ectoparasites to look for in flocks. She also shares her expertise for controlling parasite populations: Northern fowl mites Lice Sticktight fleas Source: Chickens, March 3, 2017. Cleanliness and biosecurity are the first lines of defense against parasites in flocks. Clean the chicken house … [Read more...]
The quirks of working with goats and sheep
Goats live on about 128,000 farms in the United States, according to the 2012 Census of Agriculture, with a population of about 2.6 million. Sheep are on fewer farms, 88,000 with a population of about 5.4 million. Veterinarians in small ruminant practices also tend to llamas, alpacas, deer, elk who live on thousands of farms. Source: JAVMA, April 2017. Veterinarians who … [Read more...]
There are diets for pets at each life stage
Nutrient needs of dogs and cats change with age, so veterinarians should consult established guidelines and give clients clear direction to help them select the appropriate pet food at each life stage. Deborah E. Linder, DVM, DACVN, shares the Association of American Feed Control Officials (AAFCO) guidelines and considerations at various ages. Source: Clinician’s Brief, … [Read more...]
Drug residues in milk at 20-year low
It is likely you won’t see these data reported in mainstream media. But, as animal health pros, we can smile about how much effort keeps our milk supply healthy and drug-free. Source: The Dairy Site, March 21, 2017. Just 350 tankers out of more 3.5 million loads of milk tested positive for drug residues in fiscal year 2016, ending 30 September, according to the National … [Read more...]
Dog harness review is helpful
Using a harness for a dog instead of a collar has huge benefits. Finding the best adult dog or puppy harness can be a daunting task. This review of harnesses does all of the work of finding a quality harness. Source: Whole Dog Journal, April 2017. For dogs who pull on leash, WDJ strongly prefers harnesses over choke chains, prong collars, shock collars, and even flat … [Read more...]
10 tips to help horses live naturally
Casie Bazay is realistic about the natural craze, but offers some examples where natural really makes sense. She reminds us our domesticated horses will never live completely natural lives, but we can adjust to allow them to live more as nature intended. Source: Horse Channel, March 24, 2017. Here are Bazay’s 10 natural horse care tips to benefit every horse: Allow … [Read more...]
Top-selling dog foods, treats make up big bite of Amazon sales
Pet food made up approximately 35 percent of Amazon’s $2 billion in U.S. pet product sales in 2016. Here are the top 5 selling products and SKUs: Taste of the Wild dry dog food - High Prairie Canine Formula with Roasted Bison and Venison Taste of the Wild - Pacific Stream Canine Formula with Smoked Salmon Wellness CORE Natural Grain Free dry dog food - Original … [Read more...]
Does America have enough dogs for everyone who wants one?
Research funded by the Pet Leadership Council sought to establish data on the number of pet dogs Americans want each year and the sources available to fill that demand. Estimates from advocacy groups whose “adopt, don’t shop” campaigns urge consumers to shun breeders and pet stores and get dogs from shelters and rescue groups may have skewed data to support local law changes … [Read more...]
There is no replacement for direct interaction
One of the primary reasons to get teams together has to do with the hardwiring of the human brain. Yes, our technology is constantly improving, which allows for more virtual meetings and geographically diverse teams. But, “building trust is a multisensory experience,” says Valérie Berset-Price. “Only when people are physically present together can they use all of their senses” … [Read more...]
Top 5 diseases of domestic ferrets
Ferrets are playful, curious and relatively docile — characteristics that have made them popular as pets. Because of their curious nature, unique biology and increased lifespan due to improved care, ferrets are prone to diseases that can be debilitating. Source: Clinician’s Brief, February 2017. Ferrets are likely to encounter one or more of these clinical problems in their … [Read more...]
Bugs chickens love and hate
Insects are everywhere! Learn which flyers and creepers keep chickens happy, and which to watch out for. The information provided will help backyard chicken raisers better understand what to do and not to do when it comes to bugs. Source: Hobby Farms, March 15, 2017. When it comes to chickens, flies are a double-edged sword. On the positive side, chickens love to eat flies … [Read more...]
Universal canine vaccination eliminates human exposure to rabies
MSD Animal Health/Merck Animal Health has announced the publication of a new study in the journal Vaccine. It demonstrates that universal canine vaccination is an effective public health policy for eliminating human rabies exposure. The study reviewed examples of a successful One Health collaborative strategy that focused on elimination of canine rabies as the most expedient … [Read more...]
Spring horse care checklist
Spring is here and summer will follow quickly. Here’s a list of important health care reminders animal health pros can share with horse owners before summer gets into full swing. Source: Horse Channel, March 18, 2015. 7 things to do to prepare horses and barns for the season ahead: Spring vaccines Dental care Coggins Pasture management Physical exam Barn … [Read more...]
Euthanasia, a vet’s perspective
Dr. Eric Barchas shares that euthanasia is the hardest and most emotionally challenging part of his job. And, he says, it has not gotten any easier as the years go on. He explains his approach and reasoning when it is time for a cat’s life to end. Source: Catster, March 14, 2017. Behavioral problems are a leading cause of euthanasia in cats. And by behavioral problems I … [Read more...]