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Malone: Customers buy BENEFITS

May 19, 2020 by Kirk Augustine Source: Vet Advantage

This article is pure Malone. For those who cringe at the topic of selling, please remember that if any of your work activities support the generation of an invoice . . . you do sell! I recall courses Patrick led and the challenge of learning to stay out of my own way. The importance of focusing on benefits to get and keep your customer’s attention is critical to today’s … [Read more...]

What’s next from Veterinary Innovation Podcasts

May 19, 2020 by Kirk Augustine Source: Veterinary Innovation Podcasts

AHD is collaborating with VIP to inform you of upcoming podcasts about animal health industry innovations and strategies. You can find recent podcasts on the VIP website < link >, on Apple Podcasts, Google Podcasts and Spotify Podcasts. Here’s a schedule of what’s coming up soon. Source: Veterinary Innovation Podcasts. Link. May 21, 2020. Reducing canine anxiety … [Read more...]

How HR is writing the book on coronavirus

May 12, 2020 by Kirk Augustine Source: Human Resource Executive

One of the most fascinating things about the pandemic and its global impact is that there is no book written about this situation” – Jason Averbook Averbook discusses three normal personnel processes and explores how they’re changing: Onboarding Performance Governance SOURCE: Human Resource Executive, May 8, 2020. Link. It’s scary when there’s no book. But, at … [Read more...]

Pandemic may be turning point for workplace mental health

May 12, 2020 by Kirk Augustine Source: Human Resource Executive

Experts say mental health issues and stress were already on the rise among employees before the coronavirus pandemic, and they certainly won’t just disappear post-pandemic. The disaster finds more employees struggling and employers playing catch-up in the rush to help. Source: Human Resource Executive, May 11, 2020. Link. “The pandemic has forced us to make changes and to … [Read more...]

Guidance for expanding veterinary care during the pandemic

May 12, 2020 by Kirk Augustine Source: WormsandGerms Blog

Ontario inadvertently became a laboratory for implementing telemedicine and adjusted VCPR practices during the pandemic < link >. Scott Weese, DVM, shares the Guide to reopening veterinary medicine in Ontario, as a resource for veterinary teams as they prepare to provide more veterinary services while still minimizing the risk of COVID-19 transmission. We’re going to … [Read more...]

Good heavens, May 14, 2020!

May 12, 2020 by Kirk Augustine Source: Medium

COMMENTARY Prepping this AHD Bulletin, I looked for inspiration to underscore the objectives of curating for the animal health industry. Urgency and the need to adapt are strong points of inspiration now, along with biosecurity. One third of 2020 is gone. Two hundred thirty-two days remain until 2021 begins. For society, much remains in limbo. As an industry, animal … [Read more...]

Revisit the 3 Rs of client retention

May 12, 2020 by Kirk Augustine Source: Veterinary Team Brief

This article is more current today than it was when Brenda Tassava, CVPM, CVJ, VLCE, wrote it in 2018. Communication diligence is one of the big lessons as we manage through a crisis. We cannot assume that one-and-done efforts will resonate or be remembered, let alone acted on. Tassava discusses the need to remind, recall and recheck, plus forward booking appointments with … [Read more...]

Keep the value of your vaccine dollars

May 5, 2020 by Kirk Augustine Source: Drovers

Producers cannot afford to overlook the importance of how they store vaccines and handle them prior to injection, states Glenn Selk, PhD Biological products should be stored under refrigeration at 35⁰F to 45⁰F unless the nature of the product makes storing at a different temperature advisable (APHIS 2007). Producers cannot afford to overlook the importance of how they store … [Read more...]

Pet insurance acceptance growing

May 5, 2020 by Kirk Augustine Source: DVM 360

Pet insurance fits younger pet owners’ lifestyles as they learn about the modern costs of pet ownership, writes Rachael Zimlich, BSN, RN. It is evolving toward wellness from its beginnings as accident and emergency protection. The trends favoring subscription services also favors the pet insurance benefits of complete care, one month at a time. Source: DVM 360, March 16, … [Read more...]

AAHA releases employee handbook guidelines, including Covid-19 resources

May 5, 2020 by AHD Staff Source: AAHA

The AAHA Guide to Creating an Employee Handbook is now available with new and updated sample policies covering the most recent developments in federal law and human resource management. It includes up to date information on the best employment policies for your practice, from scheduling and pay periods to workplace safety and care of facility to vacations and leave. Access … [Read more...]

Interactive Covid-19 maps to help with practice decisions

May 5, 2020 by Kirk Augustine Source: AVMA

FASCINATING! The AVMA is providing interactive maps to present different lenses to view the Covid-19 outbreak and its impact on veterinary medicine and veterinary professionals. The maps allow users to zoom in and out and hide or show specific data layers when more than one variable is shown. It is especially important to communicate proactively with clients about various … [Read more...]

VCPR limits vet care during pandemic

May 5, 2020 by Kirk Augustine Source: Veterinary Innovation Podcast

The Veterinary Innovation Podcast hosted a frank discussion May 5th about difficulties vets face when navigating unclear, inconsistent, and rapidly changing VCPR regulations in the face of a global pandemic. Covid-19 has been the impetus for a temporary relaxation of current VCPR laws in some states. Those changes have been the catalyst for some heated conversations about … [Read more...]

From surviving to thriving: Reimagining the post-COVID-19 return

May 5, 2020 by Kirk Augustine Source: McKinsey and Company

The authors suggest that to come back stronger than they were before, companies should reimagine their business model as they return to full speed. There are four strategic areas on which to focus: recovering revenue, rebuilding operations, rethinking the organization and accelerating the adoption of digital solutions. Source: McKinsey and Company, May 2020. Link. The … [Read more...]

“I already know that” kills communication

April 28, 2020 by Kirk Augustine Source: Idea Champions

In a conversation, whenever the listener responds with, "I already know that," it is highly likely that the speaker will feel dismissed, diminished, dissed, interrupted, unheard, misinterpreted or judged. These kinds of reactions don't bode well for any one-on-one communication, writes Mitch Ditkoff. He shares five of the most common reasons this happens between two … [Read more...]

New program to train vet animal disease detectives

April 28, 2020 by Kirk Augustine Source: Sydney Morning Herald

Explaining the objectives for a new program to be launched in 11 Southeast Asia countries Navneet Dhand BVSc&AH, MVSc, MANZCVSc, said, "If you want to prevent these diseases from happening in the future, you have to look beyond humans. You would have to look for these viruses in domestic animals, in wildlife populations; and to achieve that you need a trained animal health … [Read more...]

Make your problem your business

April 28, 2020 by Patrick T. Malone Source: Forbes

It is difficult to imagine how big an opportunity can be when it’s a problem or market that is very specific. You may dismiss it as a problem you identified that is uniquely yours and assume it is a small opportunity.  Or, you can’t fathom how you would possibly create a business model around the concept. Source: Forbes, April 21, 2020. Link. We were spending our time … [Read more...]

Veterinary Virtual Care Association formed

April 28, 2020 by AHD Staff Source: VVCA

To help the profession navigate how to implement virtual care into practices, Veterinary Virtual Care Association, a new nonprofit organization has been formed. This global association is dedicated to developing best practices for delivering virtual care for animals, defining quality standards and protocols for practicing virtual care, sharing experiences among practice teams, … [Read more...]

Postcards are still effective

April 21, 2020 by Kirk Augustine Source: Linked In

Commentary What’s old is new. What’s tried is true. After two decades of everything digital – postcards? Yes, postcards are returning as a way to stand out. This is what MailChimp promotes in a recent LinkedIn campaign. The primary benefit of postcards is for our customers to have something tangible delivered right to their mailbox.” – MailChimp customer Source: Linked In. … [Read more...]

We ARE living the new normal – Part 3, biosecurity strategies ensure progress

April 21, 2020 by Kirk Augustine Source: Animal Health Digest, Clinician's Brief, Dairy Herd Management, Farm Progress, Johns Hopkins University HUB, National Hog Farmer

COMMENTS Biosecurity is not new to animal health pros. It is central to successfully providing safe care for animals and their owners. Diseases such as rabies, distemper, parvovirus, hog cholera, bird flu, leptospirosis, PEDV, PRRS, salmonella and BVD have pushed us to focus on optimizing infection controls, using quarantine areas and hospital pens in concert with … [Read more...]

We ARE living the new normal – Part 2, communication strategies for moving forward

April 21, 2020 by Kirk Augustine Source: AAHA NewStat, DVM 360, Hobby Farms, Today's Veterinary Practice, Veterinary Innovation Podcast

Comments Strategies are the how of moving forward. They are meaningless unless we know the why. Getting to why requires focus. The words of the veterinarian’s oath clearly identify the why. . . . I solemnly swear to use my scientific knowledge and skills for the benefit of society through the protection of animal health and welfare, the prevention and relief of animal … [Read more...]

We ARE living the new normal – Part 1, situation analysis

April 21, 2020 by Kirk Augustine Source: Becoming minimalist, Clinician's Brief, DVM 360, The Bridge Club, VHMA, Washington Post

Comments Change management experts are returning to their themes of adaptability, including life and business always accepting change as a constant. In some ways it is refreshing. Yet the day-to-day strategy changes, coupled with statistical analysis have most people running in place awaiting what comes next. From what has been published in recent weeks related to … [Read more...]

Lead employees during a crisis

April 21, 2020 by Patrick T. Malone Source: Gallup

In times of crisis, there are two directions human nature can take us: fear, helplessness and victimization or, self-actualization and engagement. On the latter, if leaders have a clear way forward, human beings are amazingly resilient. There is a documented “rally effect.” Source: Gallup, March 23, 2020. Link. Research has found four universal needs that followers have of … [Read more...]

Identify and recapture missed charges

April 21, 2020 by Kirk Augustine Source: Today’s Veterinary Business

Like a poorly tuned automobile, veterinary clinics lose revenue because services and items never get billed. There is no change in costs, rather a reduction in revenue and margin. 17 percent of lab tests do not get billed (AAHA) 5 to 10 percent of all charges are not billed (source unknown) Missed billings have consequences A hospital grossing $2 million could … [Read more...]

Pet insurance, wellness plans are win, win, win

April 14, 2020 by Kirk Augustine Source: Animal Health Digest, Money under 30, Today’s Veterinary Business

Research findings led to AVMA changing its policy on pet insurance from neutral to advocacy. Metrics from studies support a more assertive position in practices, economic benefits for clients and of course improved health care for pets: Insured dog owners spent $216 per year more than uninsured owners (MSU findings) Insured dog owners spent 29 percent more, insured cat … [Read more...]

Strategies that get pet owners in the door

April 14, 2020 by Kirk Augustine Source: DVM 360

Eighty percent of pet owners choose their veterinarian based on two primary factors: their perception of the DVM as caring, honest and trustworthy recommendations from other pet owners Research reinforces the power of word-of-mouth referrals for veterinary practices.” – Kimberly Ness, Diggo Source: DVM 360, April 6, 2020. Link. INSIGHTS: Diggo is a subscription … [Read more...]

Part 2 – Inventory adjustments needed during disruptions

April 14, 2020 by Rick Purnell Source: Animal Health Digest

Feedback from our original post on inventory management is strong. AHD founder, Kirk Augustine offers an update to his original paper. He identifies supplier issues and resets to reorder points during a prolonged disruption period like we’re currently experiencing. Source: Animal Health Digest, April 16, 2020. < Link > At the four- to six-week point in a disruption … [Read more...]

Coaching pet owners through unrelenting flea infestations

April 14, 2020 by Kirk Augustine Source: DVM 360

Joan Capuzzi, VMD, discusses how a comprehensive approach to stubborn flea infestations is needed to help clients gain control over their pet and the pet’s environment. The pet is the easy part. She shares ways to coach pet owners to treat the pet, treat the other pets and treat the environment. Source: DVM 360, April 7, 2020. Link. INSIGHTS: Attention sales … [Read more...]

What scientists know about immunity and the novel coronavirus

April 7, 2020 by Kirk Augustine Source: Smithsonian

It is too early to tell how well humans will mount effective antibodies, writes Katherine J. Wu. She shares information on challenges to immune development, viral replication and antigenic drift. If nothing else, her article is a decent review of virology and the challenges of protection. Source: Smithsonian, March 30, 2020. Link. Complicating matters further is the biology … [Read more...]

Social distancing algorithms for veterinary teams

April 7, 2020 by Kirk Augustine Source: AVMA, BBC, Clinician's Brief

Six feet may not be enough, according to recent CDC information < link >. So, what are veterinary teams to do when essential services need to be performed? Social distancing algorithms have been developed for companion animal practices’ interactions to help prevent fomite transfer between pet owners and team members. It’s not perfect, but like so many prevention efforts, … [Read more...]

H-E-B shows what crisis planning should be

March 31, 2020 by Rick Purnell Source: Texas Monthly

H-E-B, the famed Texas grocery chain founded in 1905, has steadfastly served customers through tornadoes and hurricanes, thanks to crisis planning unmatched by its rivals. This foundational ethos is a key component of the company’s pandemic and influenza planning it started in 2005 and has refined since. Texas Monthly reporters talked with employees, executives and customers to … [Read more...]

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