Improving pet owner adherence to annual and semi-annual veterinary visits for mature or senior cats is an uphill battle for many veterinary teams. The research shared in this article is valuable if only to confirm what is already known about the importance of active, long-term health screening with laboratory testing. The study monitored the overall health of 259 mature or … [Read more...]
New lifestage infographics support pet owner education and identify health needs
More than half of U.S. pet owners skip or decline needed veterinary care <Link>, according to a recent study. Veterinary care need not be out of reach for most pet owners, but educating them is required to improve adherence to important veterinary care. Two new infographics from ASPCA® Pet Health Insurance Program will help animal health pros discuss wellness and … [Read more...]
Pet influencers are increasing in popularity
There are about 3.5 million active pet influencer accounts globally dedicated to pet content. NBC News reports on the high earning potential of this niche business and how content creators say their passion is about more than the money. Source: NBC News, April 29, 2025. Link. … [Read more...]
IBPSA Fast Bites – April 28, 2025
IBPSA MBA Program postponed, growth in businesses that cater to high-end pet services, app seeks to build dog owner communities, subscription services, Tractor Supply’s pet pharmacy, bunnies promote proper pet care, petflation slowing, pet insurance growth stabilizing and more . . . Source: IBPSA, April 28, 2025. Link. … [Read more...]
Consider a pet insurance specialist as part of the veterinary team
Studies show that clients with insurance are more likely to pursue treatment plans and get advanced care for their pets. Liz Devitt, DVM, shares how dedicating a team member as a pet insurance specialist could be a win-win-win for clients, their pets and a veterinary practice. In this capacity, the specialist would be a resource, not a salesperson, to help pet owners select a … [Read more...]
AVMA updates report on veterinary use of cannabidiol
The AVMA’s newly updated report, Cannabis in Veterinary Medicine captures the latest evidence-based context, clinical developments and legal considerations as research and regulations continue to evolve. These include: Safety data and pharmacokinetics of CBD in dogs and cats Clinical trials exploring CBD-rich hemp products in dogs, cats, and horses Regulatory updates … [Read more...]
Darwin’s Ark , Hill’s Pet Nutrition, research partners to explore cats’ genetic code
To advance one of the most ambitious feline genetics initiatives to date, Darwin’s Ark, Hill’s Pet Nutrition , and leading research institutions are combining their unique expertise to advance community-powered research to help cats live longer, healthier lives. Source: Reuters, April 24, 2025. Link. This isn’t just about decoding DNA—it’s about empowering cat lovers to be … [Read more...]
Tractor Supply launches service to streamline pet prescriptions
Tractor Supply launched Tractor Supply Rx in a bid to enhance convenience for customers ordering pet and animal medications. Its features include automatic delivery through the Autoship program, access to expert pharmacy advice and a price match guarantee. The objective is to provide an easy, one-stop shopping destination for the 38 million Neighbor’s Club members, of whom 75 … [Read more...]
Livestock producers, veterinarians urged to consider and manage Q fever zoonotic risk
Q fever is a highly contagious zoonotic disease caused by the bacteria Coxiella burnetii, which infects cattle, goats, and sheep. It is found in an infected animal’s bodily fluids and excretions, such as placental tissues, amniotic fluid, urine, feces and milk. The main signs of infection in animals include abortion, infertility, fever, lethargy and loss of appetite. C. … [Read more...]
Ticks are a concern in cats, too
Commentary After a jaunt in my suburban backyard I noted a deer tick on my sock. While checking for additional ticks on me and the dog, a neighborhood free-range cat jumped the fence in search of a field mouse, mole or songbird before Lil Buddy gave chase. The backyard incident was a stark reminder of the importance of year-round preventatives and my clothes as a … [Read more...]
90 percent of animal owners trust, appreciate veterinary teams; underestimate the demands of the profession
Boehringer Ingelheim’s Going Beyond campaign seeks to spotlight aspects of veterinary work that often remain unseen and underrecognized. Compiled ahead of World Veterinary Day, the most recent global survey results reveal animal owners’ perceptions of the essential role that veterinarians play in animal health and community well-being and compare their perceptions to previous … [Read more...]
April 25th. National hairball awareness day
That distinctive cough, followed by gagging and finally wretching, is familiar to most cat owners. National Hairball Day was founded to provide solutions to cat owners and help them understand why their cats get hairballs. Regular grooming to remove loose hair will help cats avoid hairballs and the potential obstructions they cause. Source: National Today. Link. Image: … [Read more...]
New guide to choosing a pet boarding facility
Choosing a pet boarding facility can be difficult. Social media reviews help identify potential problem locations, but having a strategic approach to choices is beneficial. Jenifer Chatfield, DVM, Dipl. ACZM, Dipl. ACVPM, has created a guide to choosing a pet boarding facility. The information in the Guide arms pet lovers with questions to ask and red flags and green flags … [Read more...]
IBPSA Fast Bites – April 21, 2025
Tariffs, taxes and grants for small businesses, pet food recall map, marketing in niche communities, legislative updates and more . . . Source: IBPSA, April 21, 2025. Link. … [Read more...]
Selling the emotion
Pet owners don’t see their animals as “just pets.” They’re family. They worry about their dog’s arthritis, their cat’s weight gain, and whether their rabbit is secretly plotting world domination. Source: Veterinary Advantage, March 2025. Link. When you tie the product to real-world outcomes, you help your customer see the immediate impact.” INSIGHTS: Speak your customer’s … [Read more...]
H5N1 in North America: implications for small animal veterinarians
The spillover of H5N1 from wild birds and poultry to dairy cattle, cats and more raises new questions about virus evolution and its implications for veterinary medicine. J. Scott Weese, DVM, DVSc, DACVIM, FCAHS, shares an overview of the disease, cross-species infection potential, viral mutation, risk mitigation and symptoms. Staying informed, practicing good biosecurity, and … [Read more...]
Worth a Glance – April 17, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, April 10, 2024. Link. Most read posts from April 10, 2025 AHD Bulletin – Don’t assume, check to be sure. Link. ‘Treat Me Like a Dog’ campaign seeks to close the cat treat gap. Link. Factors affecting early pregnancy loss in cattle. Link. Mismatched background music affects employees. Link. … [Read more...]
Sporotrichosis identified in cats, veterinary technician
The CDC is collaborating with veterinary associations and veterinary professionals to raise awareness among veterinary professionals about feline sporotrichosis and precautions for preventing zoonotic transmission in the veterinary setting. In November 2022, a technician caring for a cat received a puncture wound from the cat’s infected paw. A blister appeared on the … [Read more...]
When 1 cat at home becomes 2
Includes commercial references Duncan Edwards offers ways to introduce a new cat to a home when there’s already a resident feline. His tips include a) establishing a separate space, b) controlling visual encounters, c) using pheromones and d) providing vertical spaces and perches. Source: Cats Chef, April 9, 2025. Link. A rushed or poorly planned introduction can lead to … [Read more...]
IBPSA Fast Bites – April 14, 2025
Tariffs, small business tax strategies, how venture tech is shaping pet food, growth in holistic nutrition, recent pet player awards, future pet health product market projections, small business owners share advice and more. . . Source: IBPSA, April 14, 2025. Link. … [Read more...]
Your part in heartworm prevention
You can use the same strategy with your clients that distribution reps use with your clinic to increase heartworm prevention. Ticks, along with mosquitoes, are the principal transmitters of both human and pet vector-borne pathogens. Heartworm is a life-threatening parasite that is 100 percent preventable. Source: Veterinary Advantage, June 2024. Link. Even with so many … [Read more...]
Hardships today’s pet owners and veterinarians face: State of Online Veterinary Care Report
Complimentary Commercial Content One hundred twenty-nine million Americans live in vet care deserts, according to the inaugural State of Online Veterinary Care Report from Dutch <Link to infographic>. The report identifies the top 5 states with veterinary deserts, rising costs of in-person veterinary care, telemedicine as a lower-cost option and asserts the company’s … [Read more...]
New study finds more than half of U.S. pet owners skip or decline needed veterinary care
The new PetSmart Charities-Gallup State of Pet Care Study found 71 percent of pet parents skipped or declined care report financial considerations as the reason Sixty-two percent of U.S. homes have at least one pet. This study is rooted in the pet parent perspective and paints a picture of an urgent pet healthcare crisis, including: Vet care continues to be out of reach … [Read more...]
Free, 30-day pet parasite forecasts boost local value of CAPC’s forecasting service
Commentary Veterinary teams and pet owners can now be alerted to local parasite disease threats at no charge using CAPC’s monthly pet parasite forecast maps <Link>. These alerts provide excellent reasons to communicate timely parasite prevalence and associated risks with clients and local media. The Companion Animal Parasite Council just released its 2025 Pet … [Read more...]
‘Treat Me Like A Dog’ campaign seeks to close the cat treat gap
Commentary In this time period where our industry is trying to differentiate cats from small dogs and deal with obesity in cats and dogs . . . Temptations® launched a campaign to urge cat owners to treat their cats more often like they give treats to dogs. Apparently, dogs are 32 percent more likely to get treats daily than cats. Source: Design Rush, March 27, 2025. … [Read more...]
Beneficial ingredients in functional treats are enhancing pet health
Solution-based treats feature an ingredient list comprised of complementary elements that serve a purpose to promote optimum pet health, writes Glenn Polyn. He reviews different commercial brands, reiterating each one’s positioning as a solution. The ingredients offer functional benefits to provide the right balance of antioxidants, proteins, fatty acids, balanced fiber as well … [Read more...]
How to make an outdoor cat an indoor cat
Last week we offered an article on the pros and cons of allowing indoor cats to experience the outdoors <Link>. In the article here, LeeAnna Buis, CFTBS, FFCP, offers ways to help an outdoor cat transition indoors. She emphasizes it will take planning, consistent effort and time. Source: Preventive Vet, November 11, 2024. Link. Use a gradual process, slowly keeping … [Read more...]
Rendering important in today’s pet food supply chain
The research arm of North American Renderers Association, in partnership with IFEEDER, AFIA and the Pet Food Institute, released new research highlighting the essential use rendered ingredients have in pet food. In 2024, the U.S. pet food industry reached $51.7 billion in sales and produced 9.8 million tons of pet food. More than 600 safe, nutritious ingredients included over 4 … [Read more...]
California lawmakers again consider banning cat declawing
A proposal to ban veterinarians from surgically removing claws from cats seems like it would be an easy sell for California lawmakers, several of whom lovingly describe their pets in their official biography pages. Five measures to ban cat declawing surgery have died in the California Legislature since 2018. The article notes that the AVMA discourages vets from performing … [Read more...]
Protein, not fur, causes allergies to cats
While cats produce at least eight allergens, it is Fel d 1 protein studies have shown to be the leading cat allergen. Fel d 1 is produced in cat saliva and skin glands and sticks to clothing and other surfaces. It can also remain airborne for long periods of time, making it easy to inhale. Source: AVMA Smartbrief, The Conversation, April 7, 2025. Link. … [Read more...]