Covid-19 and its aftershocks threw a big wrench into marketing operations, but it wasn’t the only factor reshaping the email landscape. Corporate restructuring, the Great Resignation, a new focus on owned data, economic and political upheavals and the continued evolution of marketing technology all have left their marks on many email programs.
Here’s an email blueprint for the coming year.”
Source: Martech, August 15, 2022. Link. Ryan Phelan shares an audit to guide you through the background research you need to identify your email strengths and weaknesses and plot an email strategy for the 12 months.