According to new data from the CATalyst Council Feline Veterinary Market Insights: Volume V, the overall companion-animal veterinary market continued to contract throughout 2025. But feline clinical visits grew in every quarter of the year, extending an outperformance streak to 12 consecutive quarters and fundamentally reshaping the veterinary landscape. The report, … [Read more...]
Archives for February 2026
Client satisfaction stays strong according to AVMA data
Data from the AVMA’s 2025 Pet Ownership and Demographic Sourcebook offer reassuring and actionable insights into how U.S. pet owners feel about their regular veterinary practice. Kudos to the teams working hard to deliver every day. Source: AVMA, February 19, 2026. Link. Small, incremental changes—paired with intentional communication—can reinforce client satisfaction, … [Read more...]
Start NOW to reduce barriers to heartworm prevention
A growing body of evidence-based protocols can help more pets get the care they need, while also supporting practice efficiency and revenue, writes Kristin Jankowski, VMD, CCRP, and Jenni Rizzo in this article. The key lies in understanding and removing barriers at every step of care: prevention, diagnosis and treatment. Consider this article as a reminder and resource to … [Read more...]
Is staffing eroding customer experience?
Commentary It is easy to ignore a Gallup survey as something that doesn’t apply to your business. Still, the imbalances reported here are concerning, especially since experiences even before AI made finding an employee in a business a challenge. This article begs for attention as more and more self-service options eliminate human connections. In Q3 2025, 43 percent of … [Read more...]
Decision goals
Every meeting should have a clear, concise DECISION goal and that is the responsibility of the person calling the meeting. Source: LinkedIn Pulse, February 6, 2026. Link. The meeting organizer is responsible for keeping the meeting focused on the DECISION goal.” INSIGHTS: Only invite those with direct decision-making responsibility and expect them to gather input from … [Read more...]
Most common Gen Z and Gen Alpha terms now circulating in workplaces
Brain rot, yeet and skibidi are just a few of the terms now finding their way into workplace dialogue. While it's easy to brush off as humor or trend-chasing, workplace communication experts say these words carry real cultural weight. Ignoring them can quietly create friction between colleagues who are on the same team. Source: Profit Engine. Link. Dismissing generational … [Read more...]
IBPSA Fast Bites – February 23, 2026
In this week’s Fast Bites: How to be a good listener, TED Talk. Link. [11:42] Listening experts unpack the four different ways to listen, sharing a practical framework that could change how you respond, build trust and get results — starting with just one simple question. Social media posts are telling hackers everything. Link. What can Southwest Airlines teach us … [Read more...]
Debunking the cat lady stereotype
Katie Lever, PhD, addresses the harmful origins of negative “cat lady” stereotypes and why the data suggests that cat owners are far from lonely, childless or “crazy.” The roots of the cat lady trope are much more harmful than the common stereotype initially suggests. Source: AAHA Trends, April 18, 2025. Link. Today’s cat ownership statistics paint an entirely different … [Read more...]
Designing the visit before the patient arrives
Most inefficiency in small-animal practice occurs before the client walks through the door, writes Natalie Marks, DVM, CVJ, CCFP, Elite FFCP-V. She shares elements of proactive preparation that can improve practice flow, client engagement and enable veterinary teams to practice medicine at their highest skill levels. Source: Fountain Report, February 6, 2026. … [Read more...]
Crate training a puppy: 22 tricks and tips
Commercial links in content Crate training a puppy often challenges dog owners. While there is a plethora of guidance about the topic, this article offers solid information that can be shared with new puppy owners. Every dog is different, so reviewing ways to help puppies accept the crate as their own is an important component of helping them adapt to a new … [Read more...]
Filly or colt? How a mare’s age may influence the gender of her offspring
A study from Brazil suggests a possible correlation between a mare’s age and the gender of her offspring. Analysis of the combined data showed that mares older than 15 were more likely to deliver fillies than were younger mares. On the other hand, the age of the sire seemed to have only a minor effect on gender ratios. Source: EQUUS, December 1, 2026. Link. Image: … [Read more...]
Mobile coops, aka chicken tractors, make sense
With Easter chick eggs soon to be in incubators, backyard poultry raisers will value the chicken tractor potential. Mobile coops provide flexibility, healthier yards and easier management, making them a smart choice for raising chickens. Reducing clean-up is a major benefit. Consider this article for poultry raisers new and old. Source: Acreage Life. Link. Image: Link. … [Read more...]
Avian flu outbreak crisis in Pennsylvania; snow geese blamed, bovine spillover concerns
Top ag officials in Pennsylvania are calling the current avian flu outbreak unprecedented and “a crisis.” More than 7 million birds from 11 commercial flocks and nine backyard flocks have tested positive for highly pathogenic avian influenza, or H5N1, since early February. Wild birds, including snow geese that are overwintering in the area, are believed to be the source of … [Read more...]
The power of “I don’t know”
Commentary Thank you, Andrea Bedford for this article and its assertions. It should be a must-read for all animal health pros. She shares the power of a confident “I don’t know” statement. Veterinary medicine, particularly production medicine, is built on probability, not certainty. Complex herd systems rarely offer immediate clarity. And sometimes, the most professional … [Read more...]
Keeping noses and ears warm
Commercial Content We learn something new almost every day. In a short Facebook conversation, an industry colleague shared this photo of cows and their calves. Somehow, the existence of ear and face protectors had not hit my radar. Ear muffs for calves; what a great idea. Ensuring the comfort and protection of calves’ tender, damp ears is a top priority in Arctic cold, … [Read more...]
Management practices affect the genetic diversity of influenza in weaning piglets
Although Influenza A virus diversity has been well documented, there is limited information on how farm management practices influence the diversity of IAV. A study presented at the 2025 Leman Swine Conference evaluated the association between herd-level management practices and the genetic diversity of IAV in weaning piglets. This study provides field-based evidence that … [Read more...]
Don’t hurry to grass
As spring comes and grass greens up, the main consideration is to limit herds from setting back the pastures for the rest of the growing season by nipping off all the short growth, writes Elizabeth Picking. This is excellent advice animal health pros can deliver to producers. She suggests using a sacrifice pasture, stored feed and hay to protect the rest of the pastures and … [Read more...]
Worth a Glance – February 25, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 19, 2026. Link. Most read posts from February 19, 2026 AHD Bulletin – Avoiding difficult conversations. Link. Yes, they really do make TV for cats and dogs. Link. Oral care at home helps pets stay healthy. Link. Command respect with your voice. Link. Most employees see their jobs as … [Read more...]
FDA issues emergency use authorizations for drugs to treat New World Screwworm in dogs and cats
The U.S. Food and Drug Administration issued two Emergency Use Authorizations: one for NexGard (afoxolaner) chewable tablets for the treatment of New World screwworm infestations (myiasis) in dogs, and the second for NexGard COMBO (esafoxolaner, eprinomectin, and praziquantel topical solution) for the treatment of NWS myiasis in cats. These EUAs will be effective until they are … [Read more...]
Lubbock Feeders set to close
Citing the restrictions on importing Mexican cattle because of potential New World Screwworm presence, Clint Peck shares the upcoming closing of Lubbock Feeders, a 50,000-head custom cattle feeding operation near Lubbock, Texas. Source: BEEF, February 22, 2026. Link. … [Read more...]
Most employees see their jobs as “situationships”
Commentary According to a Glassdoor Community poll, 93 percent of workers stay in jobs they do not love for stability, with 63 percent describing their relationship with work as "complicated" or "ready to break up," a concept the company calls "job situationships." While the term may be new, the profiles of employee tolerances are worth considering as management and teams … [Read more...]
World class VMX 2026 attendance, dates set for VMX 2027
Complimentary NAVC reports VMX 2026 saw more than 28,500 veterinarians, veterinary nurses/technicians, support staff, students, exhibitors and guests in attendance from 78 countries. During the five-day event, attendees could select from 1,200+ hours of continuing education credits, interact with over 720 exhibiting companies and attend nightly entertainment and network with … [Read more...]
9 insider tips to drive dental product sales
Wendy S. Myers, CVJ, shares ways to introduce dental products to improve patients' health and bolster retail revenue. Her tips include eye-level displays and placing carefully selected products in animal owners’ hands. Ideas from Mary L. Berg, BS, LATG, RVT, VTS (Dentistry), FVTE, are also included. Source: Veterinary Practice News, February 6, 2026. Link. Berg suggests … [Read more...]
Avoiding difficult conversations
Conflict avoidance thrives in a fast-paced digital world, where it's easy to push off a text, ghost someone or outsource writing to AI. Avoidance is destructive in the long term to relationships, shared Colette Jane Fehr. Source: AXIOS, February 3, 2026. Link. Repair by owning your part, clearing up misunderstandings, and apologizing when needed.” INSIGHTS: Conflict … [Read more...]
Command respect with your voice
Commentary This is a good reminder video. It is difficult to understand why so many customer service agents are in a hurry to get off the phone, rush at the drive-up window, speed through an inquiry or look you in the eye. The calmest people in the room speak the slowest and the softest. They don’t raise their voices. Volume doesn’t equal presence and speed doesn’t build … [Read more...]
Building a robust, diverse innovation ecosystem in the animal health industry
Complimentary Delivering cutting-edge innovations continues to be a strong driver of sales in the animal health industry. While this need remains constant, the model for delivering it is fundamentally changing. Amanda McDavid shares insights from the Brakke Consulting 2026 Annual Animal Health Industry Overview here. Source: Brakke Consulting, Animal Health Jobs blog, … [Read more...]
IBPSA Fast Bites – February 16, 2026
In this week’s Fast Bites: Anna Radle brings her experience and expertise to the IBPSA board A guide to changing your Professional Employment Organization Local legislative update for Austin, Texas February 12th Animal Health Digest Bulletin. Link. Emotional marketing, drug testing, winter cat health, wildlife comedy, and more! Source: IBPSA, February 16, 2026. … [Read more...]
Oral care at home helps pets stay healthy
Dental month resources expand every year as our industry works on preventive measures to keep pets’ mouths healthy. The dental care video here is a good tutorial and worth sharing with your clients. Still, for busy pet owners, getting pets into an oral care routine is often difficult, especially with rescued pets. Besides home and in-clinic care, some groomers occasionally … [Read more...]
Review: Q&A on leptospirosis; urban risk, missed vaccines and diagnostic mistakes
This Q&A by Jane Sykes, BVSc, DACVIM (SAIM), PhD, MPH, MBA, FNAP, is a good review for all animal health pros. Keep in mind that leptospirosis is zoonotic. She discusses how urban environment, social conditions and vaccination gaps have been reshaping how and where veterinarians encounter leptospirosis. Her references to rodents are also important for disease prevention … [Read more...]
A Facebook post worth sharing
This American Heartworm Society’s Facebook post is worth sharing. It addresses many of the falsehoods people believe about heartworm in dogs and cats. Share it with your Facebook network and print some to use as posters in clinics and pet services businesses. Source: American Heartworm Society, Facebook, February 14, 2026. Link. PDF <Link>. … [Read more...]