This article explains why we have focused heavily on backyard chicken trends. The growth of raising backyard chickens in U.S. cities and suburbs brings a soaring number of illnesses from poultry-related diseases, some of them fatal. Since January, more than 1,100 people have contracted salmonella poisoning from chickens and ducks in 48 states, according to the Centers for … [Read more...]
Archives for November 2017
Human food trends are mirrored in 2018 pet food market
Knowing what is trending in pet foods or pet owners’ minds is important for animal health pros to understand since we seek to proactively help manage pet health. Debbie Phillips-Donaldson reviews the first of many trend predictions released by Mintel. Trends that have been in play for a few years now, such as transparency, health and wellness, and personalization will take on … [Read more...]
Opinion – Immune response and nutrient metabolism swine research evolving rapidly
This research information should interest to any animal health pro as whose focus is on prevention and managing disease. The immunes system has high biological priority. When pathogens are detected, the immune response becomes the animal’s energetic priority and changes how dietary nutrients and calories are utilized. Source: National Hog Farmer, October 2017. Any energy … [Read more...]
3 tips to start your day right
Since we turned our clocks back over the weekend, these tips may help the chronological confusion for some of us. The first few minutes of waking up can set the tone for the rest of the day. Adding mindful habits to the start of the day can help you to feel more in sync with the sunrise. Source: Mindful, November 6, 2017: Elisha Goldstein shares 3 mindful actions to start … [Read more...]
Women’s leadership Q/A: Never let them see you sweat
This Q/A with Kimberley Bennett, senior director of Kentucky Beam Bourbon Experiences at Beam Suntory will resonate with the increasing number of female animal health pros. Bennett has always worked in male-dominated industries and learned early on to "never let them see you sweat." She says women "need that network of strong-minded women to cheer for your success and share … [Read more...]
No kidding, goats are smart
As the number of homestead-like farms grows so does the number of goats. Researchers continue to study how they are affected by the production environment and how they see and interact with us. Goats may appear to have one-track minds, but they devote a lot of thought to social issues, too. Source: Countryside Daily, November 6, 2017. In 2017, we have seen published results … [Read more...]
Impostor syndrome sneaks up on everyone
It’s likely every animal health pro feels like a fraud from time to time. Ciera Miller, CVT, VTS, speaks to us all in her article on the imposter syndrome. Source: Firstline, October 26, 2017. Impostor syndrome, a concept where an individual is marked by an inability to recognize their accomplishments and lives with a constant fear of being a “fraud,” is extremely … [Read more...]
Work/life balance benefits work performance
One’s mind and the body health are optimized by balancing work life with personal life. Finding this balance is becoming harder, not easier. We no longer leave our work in the office. It follows us everywhere we go. The growth of 24/7 connectivity – impossible a decade ago, but normal now – brings with it challenging problems. Source: LinkedIn, November 6, 2017. Where … [Read more...]
New AVMA Congressional Advocacy Network helps you speak
The AVMA Congressional Advocacy Network is an upgraded action center featuring new tools to help you speak up on issues impacting the veterinary profession. The site will harness the power of a community made up of more than 30,000 veterinarians, veterinary students and friends of veterinary medicine who are committed to protecting the profession. Source: AVMA, November 6, … [Read more...]
Helmet saves equestrian’s life (graphic pictures)
Animal health pros often support the equine sports. Noel Williams shares her close call with death and reminds riders to wear a helmet. It’s a universal truth that if you’re going to ride horses, you’re going to fall off horses. You just never know when a young horse, or any horse really, is going to overreact or when their antics might cause them to lose their balance and … [Read more...]
Satisfy cat hunting instincts appropriately
Lisa Radosta DVM, Dipl. ACVB, reminds us that predatory behaviors that cats exhibit outside do not go away when they are kept indoors. She says indoor cats need stimulation and environmental enrichment. Some cats simply become bored at home, while others become frustrated by the inability to do what comes naturally: explore, exercise and hunt. That frustration can lead to … [Read more...]
Canine body language important for health, safety
Reading canine body language accurately is important for patient health and comfort, veterinary team safety and proper client education and consultation. Clues such as proximity preference, food acceptance, postures and expressions improve understanding of patient emotions. Source: Veterinary Team Brief, September 2017. The more relaxed a patient is, the more likely an … [Read more...]
Chicken anatomy 101: digestion (includes video)
Here’s a resource you can use to review your chicken knowledge. It also can be used to help educate new chicken owners, 4-H or FFA groups or staff members. Patrick Biggs, PhD, a flock nutritionist with Purina Animal Nutrition explains the journey from feed to egg. Source: Countryside Daily, November 6, 2017. Chickens are excellent converters of chicken feed, channeling … [Read more...]
Phone addiction has a dark side (includes video)
Philosopher Alain de Botton challenges the “lazy brain” argument about our relationship with our phones and how we rely on them. Instead, he proposes we use them as a tool for self-avoidance and have a genuinely unhealthy, addictive relationship with them. Source: Mindful, November 3, 2017. To say we are addicted to our phones is not merely to point out that we use them a … [Read more...]
Move sales conversations from safe to serious
Adam Kipnes shares a process for managing the innumerable contacts in our reach and move them toward becoming clients. The objective is not to sell everyone, rather move them progressively toward becoming a prospect instead of leaving them as a contact or suspect. Source: Forbes, November 5, 2017. The goal of the 4,3,2,1 model is to categorize each contact you have … [Read more...]
10 things to double-check on facilities before working cattle
Every large animal veterinarian has at least one story about arriving at a client’s location to work cattle only to find out the client had not prepared. So, here’s a great list for DVMs to send to clients before making those time- consuming farm calls. Make sure your alleyway is the proper width so that cattle can’t turn around. Have your working facilities set up in a … [Read more...]
Ceva supports pet victims from hurricanes, helps mitigate heartworm risks
Craig Wallace, CEO & North America/Pacific Zone Director at Ceva USA & at CevaSante Animal tweeted information last week about one of his company’s latest relief efforts in support of pet victims of Hurricane Harvey. Ceva has proactively supported gulf coast pet victim relocations and heartworm prevention efforts. The areas of the country hit hardest by Hurricanes … [Read more...]
Telehealth; adjusting veterinary care to technology (video content)
I first experienced telehealth in the home of a Southwest Kansas feedlot veterinarian in 1996. The vet stood in his breezeway for 30 minutes questioning a producer about four potloads of light calves arriving 12 hours early after nearly 22 hours, 1,300 miles and a 50-plus degree reduction in ambient temperature during their trip. Fast forward 20 years and the topic of … [Read more...]
Prevent holiday hazards from harming family pets (photo essay)
As Halloween night turned to dawn, Christmas appeared in stores the world over. It is a reminder to prepare for our homes for guests and prepare to keep our pets safe. The AVMA offered the following tips to keep pets safe in 2013. They still resonate today. Source: DVM 360, December 18, 2013. For some pets, house guests can be scary. Pets shy or excitable around new people … [Read more...]
Innovetive Petcare employees build bikes for youth
We were pleased to receive a press release from Founder’s Circle supporter Innovetive Petcare. At its Fall Leadership Summit, company veterinary practice leaders and home office staff committed one evening to a Build-a-Bike activity. Source: Innovetive Petcare Supports the Community, November 6, 2017. Six children's bikes were constructed and then donated through the … [Read more...]
Opinion – What B2B can learn from B2C
Most animal health pros will recognize someone they’ve worked with as they consider the perspectives in this article. The best sales reps have been personalizing their messages for years to decision maker(s). Karen Olson says we can learn a lot from savvy B2C marketers. Customize your messages for your audience. Give me a reason to switch. Reward me for choosing … [Read more...]
November is Adopt-a-Senior-Pet Month
Older pets are just as loving and loyal as their younger counterparts. Plus, adopting a senior animal companion comes with some cool advantages: Grown-up pets don’t require the constant monitoring and training that puppies and kittens do. Many are already housetrained. Since senior pets are fully grown, you’ll be immediately aware of important information like … [Read more...]