Consumers do not buy features or functions – they buy benefits, or, what they will have because of their buying decisions.
Source: Vet-Advantage, April 2020. Link. Today’s fast-paced environment in your hospitals and clinics require that you get to the point as quickly as possible. Your competition requires that you create a sustainable competitive advantage that sets you apart.
INSIGHTS: Lead with the benefit, reinforce the benefit and close with the benefit.