The word “but,” a simple conjunction seems nearly impossible to avoid, is potentially damaging to your brand and reputation, even if only subtly. Typically, “but” follows a more positive statement and signals a note of disagreement, opposition, or confused thinking that’s just around the corner.
Source: Fast Company, March 28, 2018.
Here are a few common situations where it’s better to “but out.” Learn what to say instead in the article.
- When you need to disagree
- When you’d like to add a caveat
- When you’re dealing with uncertainty
- When you’re ranking information by importance