See how Gen Z and millennials consume media in this infographic taken from the annual Acumen Report from Defy Media. “The results prove younger audiences’ increasing appetite for video that’s satisfying a diverse set of needs, and the importance of understanding preferences or risk being easily tuned out,” Andy Tu, Defy Media executive vice president of marketing, says.
Source: Adweek, March 14, 2016.
Infographic: The Video Sites Millennials Can’t Live Without (and the Ads They Can Live With) YouTube, Netflix and social all surpass TV. Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour.
INSIGHTS: Forty seven percent indicate they use video to learn how to do something. This makes me ponder the question, “Are we missing the point in our animal health video productions?”