Thank you to the subscriber who sent this article. We may be seeing the next evolution in digital media. Young people were the first to use social media platforms such as Facebook and Twitter. They may now be the first to leave and move on to something new, explains Felicity Duncan, assistant professor of digital communication and social media with Cabrini College. This migration of young people from publicly accessible social media to tool such as Messenger or Snapchat that are restricted to smaller groups has a number of implications for the big businesses behind social media and for the public in general.
Source: Business Insider, February 2, 2016.
Today the newest data increasingly support the idea that young people are actually transitioning out of using what we might term broadcast social media – like Facebook and Twitter – and switching instead to using narrowcast tools – like Messenger or Snapchat. Instead of posting generic and sanitized updates for all to see, they are sharing their transient goofy selfies and blow-by-blow descriptions of class with only their closest friends.
INSIGHTS: The half-life of digital connections will continue to challenge us. Regardless of how we connect, the quality of contact and stewardship for decision-making remains the primary focus between businesses and their customers.