We frequently remind animal health pros to consider interacting with local media and community organizations. Veterinarians make credible sources for reporters and animal topics are usually favored content. If you missed her article in AAHA’s Trends, Jen Reeder provides multiple perspectives on the opportunity to contribute through media.
. . . there’s no reason why a veterinarian or a veterinary hospital cannot get coverage. There are so many amazing stories.” – Mary Tan
Source: AAHA Trends, December 2022. Link. Natalie Marks, DVM, CVJ, urges veterinarians to “ look for journalists in your current client base, follow them on Twitter, and even reach out to local radio and TV stations with your willingness to be a subject matter expert when animal news presents.”
INSIGHTS: Jodi Helmer recommends adding a media tab to your clinic’s website or create a dedicated media address for emails and to respond to those inquiries quickly. Sharing new hires with local newspapers can help start a media relationship.