The growth in Wisconsin (as well as California, which is No. 2 in goat and sheep milk sales) is due to both existing infrastructure and growing appreciation for goat milk. In the U.S., chefs are using it more frequently, consumers are seeking out its unique taste. Growing immigrant populations from places like East Africa and Latin America are looking for the familiar products, according to Norm Monsen, dairy economic development consultant at the Wisconsin Department of Agriculture, Trade and Consumer Protection.
Source: Associated Press, July 30, 2016.
There’s a lack of research and goat-specific products, like medicine or feed, which can be problematic for farmers who are turning to the emerging market. “I think it’s really a shame,” said Dave Thomas, an animal sciences professor at the University of Wisconsin-Madison who focuses on dairy sheep. “The dairy goat industry is large enough in the state to deserve some research and outreach expertise, but there is none.”
INSIGHTS: Rural or suburban veterinary teams, retail associates and sales representatives need to pay heed to Thomas’s comments. This is an emerging market opportunity for animal health professionals. Goats are convenient to raise on small acreages or on large-scaled operations like Wisconsin producers are planning. If you plan to attending a state fair, take some time to learn about goats.