Bizrate Insights surveyed a representative sample of 1,044 U.S. online shoppers aged 18+ in August 2025 to explore consumer loyalty, what matters most now and how businesses can adapt to keep customers coming back, even in uncertain times. Their responses include pet care as a category.
The results show that almost 90 percent of shoppers changed their purchasing behavior this year, creating a challenge for retailers. The report shares key consumer data, including which categories are hit hardest, insights on price sensitivity and quality, and tactical strategies to maintain customer loyalty and protect margins.
Source: Bizrate Insights, August 2025. Link. It’s clear shoppers are heavily focused on price tags more than logos. They want affordability, but not at the expense of quality. Brands that can deliver both, while sprinkling in the right promotions and keeping shelves stocked, will be the ones that keep consumers coming back. Key take-a-ways:
- Keep costs steady if you can
- Add extra value if prices rise
- Bolster store brands, private label or generic options
Loyalty is looking a lot more fragile than it used to. Brands and retailers that meet shoppers where they are today, and consistently deliver on value, will find success.”