Commentary
Food for thought. As a baby boomer, the challenges of adapting communications to meet the coming generations and still communicate with remaining Silents, other Boomers, Millenials, Gen X and Gen Z often seem daunting. Our curators spend worthwhile time sorting out the animal health narrative for what is new, seasonally relevant or repetitively adjusted to fit an alternate platform. Whether employees or customers, communicating with younger generations will require flexibility.
April Rubin introduces us to Gen Alpha, the first generation born fully in the 21st century and the first entirely online cohort. The oldest Gen Alphas will enter high school in the next two years and be eligible to start college in six years. She shares some facts about these youngsters, their habits and the implied skills they have and ones they may not develop. Rubin’s overview exposes opportunities and also raises concerns as we seek to help Gen Alpha assimilate.
Source: AXIOS, January 1, 2024. Link.
Related: Gen Z is shaping the future of corporate America, not the other way around, Forbes, November 7, 2023. Link.
Related: What Gen Z wants in their inbox, Forbes, January 31, 2022. Link. According to research, 53 percent of Gen Zers who were asked said they enjoy getting emails from their favorite brands once a week. For millennial respondents, the number was 66 percent.