Wendy Myers addresses wiggle words in the context of heartworm compliance and dental care. She presents the case for being more confident instead of wishy-washy.
Source: Animal Health Solutions, April 2016. (complimentary access)
Are you letting clients wiggle out of heartworm prevention? and Avoid wiggle words that kill dental compliance both address how veterinary team members can present future treatments and prevention more confidently resulting in better compliance.