Commentary
Like it or not, if a person pays you for a product or service it is technically a sale and indicates transfer of title or completion of an action. Animal health pros who improve their communication skills enhance their value to their clients and company, writes Justin Zappulla.
Note*: We comment on the discussion of “you versus I” below.
The difference between the right word and almost the right word is the difference between lightning and a lightning bug.” – Mark Twain
Source: Selling Power. Link.
NOTE: *Zappulla is correct in avoiding too much discussion about one’s self as “I do this,” “I did this,” “I want this.” However, as Patrick Malone coaches us routinely, confidence statements are most powerful when positioning value and then directed for consideration <Link>.
Example: “I believe CIRDC vaccinations are critical to keeping all dogs in my boarding facility healthy . . . Let’s review our requirements . . . then you can decide if boarding your dog here is something you wish to pursue.”