Complimentary commercial content from whiskercloud
Jessica Vogelsang, DVM writes about the importance of branding, a veterinary clinic condition she calls Yesitis and avoiding the impossible task of promising to be everything to everybody.
Source: Whiskercloud, December 1, 2019. Link.
. . . almost every clinic markets themselves the same way. . . Seen as interchangeable providers of the same old same old, clients have no reason to choose one place over the other, and end up price shopping . . .”
INSIGHTS: Written a year ago, Vogelsang’s comments are as true today as they were then. The comments would also apply to the previous 20 or more years.