Carley Lintz reviews takeaways from a recent survey of 20,000 pet owners who expressed interest in pet insurance. The results show both the importance and the urgency of having pet insurance as COVID-19 pushes many into financial insecurity, according to Woody Mawhinney of Pawlicity Advisor, the survey company < link >.
We noted the dominant interest from dog owners and the reminder about preexisting conditions.
Source: Pet Business, July 17, 2020. Link.
INSIGHTS: Veterinarians are still the most trusted source of information and confidence for pet owners. With this survey as a backdrop, there NO reasons to avoid a pet insurance discussion with every owner of a healthy dog or cat.
Here’s how this might sound: “Charlie looks great today. We updated his vaccinations and the blood test for heartworm was negative. At four, your dog is in good condition and 35 pounds is good weight for him. Good job! Charlie is fun to have come for a visit.
Our records don’t show you have chosen pet insurance. Before Charlie has any problems, now is a good time to get him covered and avoid a challenging choice in the future. Insurance would have covered about 75 percent of today’s visit, by the way.
To learn more, <staff member> is our insurance expert here and would be happy to help you look at options. <Staff member> has policies on all of her pets.“