U.S. consumers made 94.3 percent of the $1.170 trillion in online purchases by North American shoppers in 2023. Studying the Top 50, Digital 360 says incumbents face significant challenges from store-based retailers selling online, as well as marketplaces. Sales for the Top 50 online shopping sites grew by 10.4 percent in 2023.
Source: Digital 360, October 22, 2024. Link.
INSIGHTS: Something to consider, “Are you aligned with a top 50 company or fighting for a diminishing share of the 15 percent?”