Research found that shoppers were almost twice as likely to interact with a formally dressed employee as one who was informally dressed, believing that the more formally dressed employees had more expertise than their casually dressed peers. This raised their expectations of getting better service.
Dust off the lab coats and sport jackets.”
Source: Harvard Business Review, May 3, 2021. Link. As social protocol has changed so much in the past year, we all need to learn a few new ways to safely communicate as we navigate through this pandemic together.
INSIGHTS: This information may make you grimace. It’s something to consider as we adjust to increased late-pandemic door trade.