Brock Weatherup, CEO ofPetCoach, joins SPARK to discuss the background behind decisions veterinary practices must make about whether or not to carry certain retail products. He also shares his expertise on the kinds of products practices should carry and the ones they should avoid.
Source: NAVC Spark. Link.
Enabling technologies are disrupting many industries including the veterinary industry. . . . whole idea is that the industry needs to stay with the consumer, not the other way around . . . the vet practice world does not lead the consumer, the consumer leads the practice. Today’s consumer is looking for a lot more . . .
. . . if veterinary practices are not involved in it, they won’t be here . . . Veterinary practices can provide unique value, but if they don’t do it leveraging the modern world, it is going to be very hard.
INSIGHTS: ALL animal health pros need to hear this interview. Innovation is here and its not going away. Sales representatives can use this podcast to feature some of the technology available through their companies for veterinary teams.