Sharing data from recent research, Debbie Phillips-Donalds concludes that sustainability features have an impact on pet food purchasing, but which features and to what degree they affect purchasing matter a lot. She notes the challenges with defining sustainability and animal welfare in the context of product education and marketing.
Source: PETFOOD Industry, September 17, 2025. Link.
Pet owners are unaware of the tradeoffs between animal welfare and environmental sustainability . . . The lack of awareness begs for consumer education.”