This article is worth consideration and will resonate with many of you.
It seems intuitive: Few of us need convincing that interrupting meaningful social gatherings with random peddling from sales and marketing people run contrary to our internal sense of right and wrong. Social media marketers, on the other hand, aren’t getting the signals, writes Nicole Gravagna, PhD.
Social media is not for marketing.”
Source: MarketingProfs. Link.
Organizations that have built thriving online social communities understand the difference between a community longing for belonging and market segments ripe for conversion. They usually build those communities outside of the marketing department.