Each audience is unique. Every time we present an idea there are opportunities to improve what audience members remember. Whether we communicate in a formal speech, present laboratory diagnostics results or engage a group at a lunch ‘n learn, we want them to listen, remember and often make decisions.
Research shows that audiences remember a dismal 10 percent to 30 percent of what they hear in a speech, says Nick Morgan one of America’s top communication theorists and coaches. Seeking 50 percent retention, Morgan offers ways to add punch to your speech so the audience sits up, pays attention, stays with you to the end and remembers what you said.
Source: Public Words, October 21, 2022. Link.