A lifelike, full-size model named Emma demonstrate ailments that show the dark side of where we’re headed if work comforts continue to go unchecked. While aimed at computer use and seating, its no secret that smartphone use puts a strain on our stature, as does poor driving posture.
Source: Fast Company, January 6, 2020. Link.
Unless we make radical changes to our working lives, such as moving more, addressing our posture at our desks, taking regular walking breaks, or considering improving our workstation set up, our offices are going to make us very sick.” – William Higham, Futurist
INSIGHTS: Warning message received! Emma is an interesting example of consequence marketing, as well.