Commentary
David Brock shares he remains stunned by how few people who are in sales roles, truly sell. His article is clouded with somewhat of a rant BUT, he makes good points that are relevant in this current pandemic, WFH and changed contact methods environment.
Customers need help, they want help. . . particularly in these times. They need to learn, to see new opportunities, to recognize they can and must change.” – David Brock
AHD weekly contributor Patrick T. Malone < link > frequently reminds us that most successful reps see themselves as decision getters. In fact, telesales and front desk personnel in clinics are in prime positions to help customers navigate their buying processes sand sell or empower positive change.
Source: Partners in Excellence Blog, June 28, 2020. Link.
INSIGHTS: Regardless of your title, if your interactions with a customer or prospect contribute to the creation of an invoice, you do sell. How you perceive yourself is not about titles or roles.
Animal health pros who help customers move, change and come to a decision are part of an industry sales force working progressively to empower animal owners and improve the health of animals.