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Strategies are the how of moving forward. They are meaningless unless we know the why.
Getting to why requires focus. The words of the veterinarian’s oath clearly identify the why.
. . . I solemnly swear to use my scientific knowledge and skills for the benefit of society through the protection of animal health and welfare, the prevention and relief of animal suffering, the conservation of animal resources, the promotion of public health, and the advancement of medical knowledge. . . < link to complete oath >
Often summarized as “do no harm,” this oath is a foundational objective for how animal health pros work. Note the inclusion of society and public health. Animal health businesses exist as vehicles for people to do business with people, especially those who care for animals. To do so, we must communicate frequently and effectively.
Part 2: Communication strategies for the future
Sources:
A. Communicating with staff and clients, AAHA NEWStat, March 16, 2020. Link.
. . . it’s important to revisit policies and procedures daily.” – Kellie Olah, SPHR, SHRM-CP
B. Clinic workflow during pandemic, Veterinary Innovation Podcast, April 16, 2020. Link. Ericka Carroll, DVM, talks about how clinics can change their workflow in order to continue providing quality care in the era of social distancing, as well as managing those changes.
C. What curbside care can teach us, DVM 360, April 13, 2020. Link. Tannetje’ Crocker, DVM, talks about hitting the reset button including limiting walk-ins and reinforcing the benefits of appointments for clinic, clinic staff, clients and pets.
D. Telemedicine emerges as a care option for veterinary patients, Today’s Veterinary Practice. Link.
E. Transitioning to veterinary telemedicine on farms, Hobby Farms, April 13, 2020. Link.